28

There is a tool available from google that can measure your site's compliance with the new mobile requirements: https://www.google.com/webmasters/tools/mobile-friendly/


17

Here is some new advice from Google: Avoid these common mistakes Having no value proposition: Try not to assume that a site should rank #1 without knowing why it’s helpful to searchers (and better than the competition :) Segmented approach: Be wary of setting SEO-related goals without making sure they’re aligned with your company’s overall ...


13

If you’re referring to whether or not your site is mobile friendly according to Google then use the mobile-friendly tool. You can verify whether it has kicked in by searching for your domain on a mobile device and looking for the “Mobile-friendly” tag in the SERP. If you recently updated your site it could take a few days for it to show up. If you want to ...


7

Google is almost certainly using usability signals as a significant factor in the rankings. Google probably doesn't use "bounce rate", at least not as measured by Google Analytics. Instead, Google relies on: Click through rate (CTR) - The number of people that click from the SERPs to a site is a good indication of whether the site is relevant for the ...


7

New sites often do drop in rank Sadly the chances are that Google is repositioning to where it believes you should be, most often new sites and pages get temporary boosts to allow them to catch on so to speak. I've seen what your experiencing hundreds of times and can assure you what your seeing is most likely out of your control until your site becomes ...


6

If you want your site to be ranked higher, you need to know what factors (called rankings factors by the SEO folks) are used by Google to rank sites. A lot of research is continuously conducted to determine those factors, and to keep the info updated. For example, this table is updated all the time: The Periodic Table Of SEO Success Factors - http://...


6

As long as the domain and content remains the same, changing IP addresses should have not affect on SEO. Moving from Canadian to US IP's wont affect your SEO. The only potential gotcha could be if somehow the IP address has been backlisted due to spam or other misuse, although this is more commonly, but not exclusively, an issue with Email than Web Domains. ...


6

I'm seeing some evidence that Google likes text heavy pages even for simple queries right now. You might get better rankings with longer answers and filler text these days. One example is recipes. Pretty much any recipe I find on Google now has 3 pages of text before the actual recipe talking about how much Aunt Marge liked it at Thanksgiving four years ...


5

Google does not consider 301 redirects to be duplicate content. What might be happening, though, is that when Google first crawled your original redirects, they added the target pages to their queue for later recrawling. But by the time they got around to actually crawling those pages, you'd reversed the redirects so that they were pointing back to the ...


5

I would call it a day now in terms of recovery actions. Without knowing your friend's budget or the relative importance of the site in the overall business strategy, this sounds like a lot of money spent on mostly correct corrective actions. The only remaining step that you have not mentioned is asking for a manual reconsideration request to get the ...


4

Before he gives up, I would recommend some usability testing. Have him set up a senario like You need to learn/buy/find widgets. You type 'dark blue widgets' into Google. You see the following search result: http://mysite.example.com/blue_widgets.html You click on it. Does it tell you what you want to know about widgets? Use http://usertesting.com ...


4

They both help and hurt SEO. I have a site on which I use data URI images. The images are all small. Most visitors only view a single page. I inlined the JavaScript, the CSS, and them images (using data URI). Now each page is only a single request to the server and the page load event fires in 400ms from when the request was started. Before I ...


4

In the eyes of Google, a PDF is just another web page – a web page that offers a prime opportunity to boost your content ahead of your competitors and vice versa. The reason I say is that Google ranks PDF files in the SERPs. It is sure that it crawls the PDF files. If PDF content is fresh and relevant, it will increase your website reputation. It always ...


4

Nofollow should be used on untrusted links only. If you are curating these links to the retailers' websites (and it sounds like you are) then there is no reason to use nofollow. If users are posting those links, then you should either use nofollow, or implement a whitelist of sites for which you omit nofollow.


4

Google places sites into the Google sites with various TLDs according to interest/performance and language. For example, there is not much need for Chinese language .cn sites in Google.com mostly because of the language. For this reason, many companies in China have begun registering and moving their sites to .com TLDs with English language sites to expand ...


4

Google allows three different mobile configurations: Responsive web design Dynamic serving Separate URLs Although there are many advantages to responsive, Google allows any of the three. If Google is telling you that your site is not mobile friendly, separate m. URLs are a perfectly valid way to make it so. The short version of Google's guidance about ...


4

Dates within the content are really not used. Exceptions in the past has been when a pages creation and modification dates cannot be determined through ordinary means. Google, for example, gets it's creation date from the date the page was discovered. If the page changes and the changes are not superficial, then Google will note that as a modification date. ...


4

Google will penalize pages with an excessive number of ads but you can have up to three ad blocks with no penalty (based on AdSense policy). As for page load it does effect pagerank but not a ridiculously huge amount compared to how content affects it. Update 4 March 2018: I should probably add to this that ad providers such as Google AdSense generally load ...


4

When it comes to marketing agencies, there are some common KPI's that you see on proposals. Generally, they lean less toward technical SEO and more into the content territory; that means anything from keyword rankings to social media success. (Social media management is obviously a different beast than SEO, but lines blur a bit when we're talking digital ...


4

I don't think it's 'correct' to think or optimize for content length. Straight from the horse's mouth: https://support.google.com/webmasters/answer/7451184?hl=en: Provide an appropriate amount of content for your subject Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/...


3

1. If a page is crawled by Google, it automatically gets into the index (unless explicitly blocked by robots.txt). False. The page can be crawled without being indexed. The page gets into the index except if it's not blocked by robots.txt or by meta robots noindex. On specific case I can't detail, a page only bocked by robots.txt can be indexed. 2. An ...


3

Were your personal search results turned off? When was the page cached? It's likely your blog pinged Google along with other search engines once you published the post. Well Google blog search at least which is different than Google Bot. Search results work just the same for a blog post page compared to any other content page. Google has been crawling, ...


3

Matt Cutts covers this in two videos: What impact does server location have on rankings? Can the geographic location of a web server affect SEO? Basically, it does affect your rankings, but primarily for personalized search results.


3

Your site will not lose ranking if you keep the content, URL, and other related items the same. You will lose ranking only in the following ways. If the new design is slow. Check this to overcome this issue (http://yslow.org/) New design increase the bounce rate, and decrease the average time on the site. Now the SEO is all about the user experience. ...


3

How to Keep your Rankings You mentioned that your going to keep the same URLS, the same metas and the same title tags while this is a good start the content is the KEY element which can effect your rankings. The Title Tags, Metas and URLS are only siginals that Google uses to estiblish more about your page so effectly changing the content you will change ...


3

The last time I tested this, it does not. If you put some weird word in the meta description (something like "xenylotior"), then you will not be able to find it in Google search. If you put that word in the text of the page, you will be able to find it. Words in the meta description are not used for ranking because they are not indexed and not searchable. ...


3

One important thing that you should fix is your keywords and description. Each page of your site must have a unique title, description and keywords to avoid duplicate or keyword cannibalization.


3

For one, as you said "local" does play a large part in it. But that goes further than just what TLD of Google you're using. It will often take your city or region into account as well. So even if two different tools are both using google.ca for example, if one's on the West coast of Canada and the other's on the East coast of Canada, they could produce quite ...


3

According to https://support.google.com/webmasters/answer/182192?hl=en#3 it appears that Google will not penalise sites for duplicating content under different URLs as long as it is clear that they are intended for a different audience (as it would seem to be if the ccTLDs are different but the domain names are the same): Websites that provide content for ...


3

Knowing the 301 redirected URL is possible in several cases but not all the time. Several online tools like Ahrefs or MajesticSEO can display this kind of information for you. You just need to look at backlinks classified under "Redirect" status. Example for Ahrefs: However, you need to know a good SEO professional don't want people find the 301 redirect ...


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