28

There is a tool available from google that can measure your site's compliance with the new mobile requirements: https://www.google.com/webmasters/tools/mobile-friendly/


13

If you’re referring to whether or not your site is mobile friendly according to Google then use the mobile-friendly tool. You can verify whether it has kicked in by searching for your domain on a mobile device and looking for the “Mobile-friendly” tag in the SERP. If you recently updated your site it could take a few days for it to show up. If you want to ...


7

Google is almost certainly using usability signals as a significant factor in the rankings. Google probably doesn't use "bounce rate", at least not as measured by Google Analytics. Instead, Google relies on: Click through rate (CTR) - The number of people that click from the SERPs to a site is a good indication of whether the site is relevant for the ...


7

If you want your site to be ranked higher, you need to know what factors (called rankings factors by the SEO folks) are used by Google to rank sites. A lot of research is continuously conducted to determine those factors, and to keep the info updated. For example, this table is updated all the time: The Periodic Table Of SEO Success Factors - http://...


6

I'm seeing some evidence that Google likes text heavy pages even for simple queries right now. You might get better rankings with longer answers and filler text these days. One example is recipes. Pretty much any recipe I find on Google now has 3 pages of text before the actual recipe talking about how much Aunt Marge liked it at Thanksgiving four years ...


4

They both help and hurt SEO. I have a site on which I use data URI images. The images are all small. Most visitors only view a single page. I inlined the JavaScript, the CSS, and them images (using data URI). Now each page is only a single request to the server and the page load event fires in 400ms from when the request was started. Before I ...


4

In the eyes of Google, a PDF is just another web page – a web page that offers a prime opportunity to boost your content ahead of your competitors and vice versa. The reason I say is that Google ranks PDF files in the SERPs. It is sure that it crawls the PDF files. If PDF content is fresh and relevant, it will increase your website reputation. It always ...


4

Nofollow should be used on untrusted links only. If you are curating these links to the retailers' websites (and it sounds like you are) then there is no reason to use nofollow. If users are posting those links, then you should either use nofollow, or implement a whitelist of sites for which you omit nofollow.


4

Google places sites into the Google sites with various TLDs according to interest/performance and language. For example, there is not much need for Chinese language .cn sites in Google.com mostly because of the language. For this reason, many companies in China have begun registering and moving their sites to .com TLDs with English language sites to expand ...


4

Google allows three different mobile configurations: Responsive web design Dynamic serving Separate URLs Although there are many advantages to responsive, Google allows any of the three. If Google is telling you that your site is not mobile friendly, separate m. URLs are a perfectly valid way to make it so. The short version of Google's guidance about ...


4

Dates within the content are really not used. Exceptions in the past has been when a pages creation and modification dates cannot be determined through ordinary means. Google, for example, gets it's creation date from the date the page was discovered. If the page changes and the changes are not superficial, then Google will note that as a modification date. ...


4

Google will penalize pages with an excessive number of ads but you can have up to three ad blocks with no penalty (based on AdSense policy). As for page load it does effect pagerank but not a ridiculously huge amount compared to how content affects it. Update 4 March 2018: I should probably add to this that ad providers such as Google AdSense generally load ...


4

When it comes to marketing agencies, there are some common KPI's that you see on proposals. Generally, they lean less toward technical SEO and more into the content territory; that means anything from keyword rankings to social media success. (Social media management is obviously a different beast than SEO, but lines blur a bit when we're talking digital ...


4

I don't think it's 'correct' to think or optimize for content length. Straight from the horse's mouth: https://support.google.com/webmasters/answer/7451184?hl=en: Provide an appropriate amount of content for your subject Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/...


3

Knowing the 301 redirected URL is possible in several cases but not all the time. Several online tools like Ahrefs or MajesticSEO can display this kind of information for you. You just need to look at backlinks classified under "Redirect" status. Example for Ahrefs: However, you need to know a good SEO professional don't want people find the 301 redirect ...


3

According to https://support.google.com/webmasters/answer/182192?hl=en#3 it appears that Google will not penalise sites for duplicating content under different URLs as long as it is clear that they are intended for a different audience (as it would seem to be if the ccTLDs are different but the domain names are the same): Websites that provide content for ...


3

For one, as you said "local" does play a large part in it. But that goes further than just what TLD of Google you're using. It will often take your city or region into account as well. So even if two different tools are both using google.ca for example, if one's on the West coast of Canada and the other's on the East coast of Canada, they could produce quite ...


3

Search engines have no idea when a user clicks on links on other site or your site. They also have no idea what kind of traffic your site receives or where it comes from. This is just one of many myths and misconceptions about SEO. You can safely ignore it. Alexa may know these things sometimes as they rely on spyware software installed onusers' computers ...


3

I have been into SEO for about 8 years and am good at SEO. CTR really does affect Google ranking. Google in past has denied use of Google Analytical's data for ranking sites. But I am sure, it is using the data to rank websites. How CTR affects ? Case 01: I am into PHP programming & Linux server administration too. Whenever I search for PHP problems ...


3

The only case in which I know that Google prefers some top level domains over others is in the case of geo-targetable country domains. Google has a list of generic top level domains. As long as the top level domain is on this list, Google will show the site globally in search results. For country code domains not on the list (eg .de, .it, .br), it will ...


3

I have seen evidence that Google relies heavily on click through rate when determining the position of a page in the search results. If they put a site in position #1 but nobody clicks on it, it is certainly not going to stay there. Similarly if they try it out the whole way down at #10 but people find it there anyway, it will rise up the page. To make ...


3

I agree with closetnoc, but remember one thing. Because you're technically using an API live from a remote computer, the speed and performance of the API may be a factor because it contributes to the overall page speed loading time. Google uses page speed time as a factor in how high you rank in search engines. Slower functioning websites are moved further ...


3

First things first: No one knows exactly how Google picks one page over the other when displaying results in the SERPs. One thing is clear, the selection process is somewhat complicated by various selection processes while Google re-ranks the results of the various search queries (and yes Google does more than one search query every time you search and ...


3

No search engine cares one whit about your class names and such things are given no SEO consideration in any way, shape or form. They serve no purpose as far as content goes. They mean nothing to the end user.


3

Generally I tell people not to worry too much about things that in the end do not matter. However, I do want to say that it is far better that a site that is reasonably formed and populated show up on the scene than one that is scant. Your site does not have to be huge. Just enough for a search engine to offer search users. Some say that is about 50 posts. I ...


3

Age of domain is a huge trust factor for a domain. It is important. However, as Simon Hayter alludes to, there is more complication to this than just the domain age. For example, when the domain is transferred and the registration information changes, the domain age no longer matters. The domain age, in effect, actually resets within Google. Why? Simple ...


3

It depends on how your products are internally linked. If the only way the crawler can get them, is through product_root - then they will be affected too. If crawler has other link pathes to products (and will go them) - then ok.


3

In short: changing your theme very well might affect your rankings. This might be caused by (a combination of) the aspects below: The theme is likely to contain multiple changes to the way on-page elements like h1 and img are placed in the source code. Perhaps it will even change the way that elements like rel="canonical" are handled. Also, the way in ...


3

I think if the content that you're going to be posting is in the same niche as the domain that was previously successful, that you should almost always use the previous domain instead of a new one. There's a lot of advantages to having a successful old domain that was yours and didn't drop. Trust Google once trusted your website as a great source. And it ...


3

If you will plan well then you should be fine. Key things in planning: URL management: You should build system so that old URLs should redirect to respective new ones. At least for those pages where you have a good ranking. If your new system can have as good or better user experience with similar content then you should be fine. Let's understand by ...


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