7

Get listed in Google Places Make sure you use the correct keywords in your places listing Make sure you choose every possible relevant category for your business in your listing - most business should have at least 3, but larger stores may have dozens. Put the city, state of your location into your page titles Put your address and phone number at the bottom ...


7

Google has a specific guideline against creating filler pages. They call it "doorway pages". Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Whether deployed ...


7

The structured data of the website social profiles are correct. From the tests I made it doesn't have to do with the fact that it's a local business, but with the google search preferences used when performing the search or a problem when Google generates the profile box. For https://www.google.com/search?q=dispute+bills it shows the full results: But then ...


6

I think each value should represent a single area. If you were using the more expressive AdministrativeArea/GeoShape/Place values, you would (by definition) use one type per area (a Place always represents a single place etc.), so there is no reason to assume that a Text value would be handled in a different manner. Furthermore, the definition of areaServed ...


5

The main Google bot is visiting your site with a California IP address- there are some 'localized' versions but they do not always crawl your site with the same frequency/debt. Check google support site For this reason Blocking US ip's could be risky. You cannot simply allow access to the bot and block all other US traffic as that would be against Google ...


5

Assuming the attorneys are all "public-facing" with their own customer base, there's no problem with them each having their own listing. However, by including the practice name you are breaching Google's guidelines: The title of the page for the practitioner should include only the name of the practitioner, and shouldn’t include the name of the ...


5

I think this is a (long-standing) bug in Google’s SDTT. Relevant Stack Overflow question: Why does Google Testing Tool use the “id” attribute to generate a URL for the Microdata item? In Microdata, only the itemid attribute should be able to give a URI for the item, while the id attribute is only used for referencing elements on the same page (with the ...


5

I don't think the modern search engines care about "older" phone compatibility. If the site is mobile-friendly in modern terms, the spiders will detect that and search engines that report it, will. I suppose you could waste your meta description and/or the opening sentence of text on the site to declare that you are backwards compatible with Nokia flip ...


5

GMB makes it pretty clear, that you must use a valid address... since real businesses have registered addresses. You need to register the address with local authorities if it does not have a registered physical address. If you are location does not have anywhere for the post to be delivered too, i.e a field then you simply pay for a redirecting and ...


4

As long as you aren't doing anything deceptive you will not be penalized. However, you will probably not gain much if any benefits from Google. Especially if the page becomes so long Google doesn't parse it all. The only situation where it could be helpful to SEO is if you have a specific brand keyword where you are the definitive #1 result and someone ...


4

First of all, Alexa rank is more about traffic than your content. More traffic = higher rank. From an SEO standpoint, copying another sites content is never a good idea. Even if you 'spin' the article like you mentioned by changing around certain words or re-ordering things Google will often pick up on this as 'duplicate content' and it will negatively ...


4

Citations Citations is ultimately the only word you need to know when it comes to local search rankings, the more businesses and websites that mention your site with things like telephone number and address the more credibility your business has in your local area. Accuracy of Data Your worst enemy is the accuracy of your data, you want as many sites ...


4

Citations of name, address, and phone number are very important for ranking in Google Maps searches. Google measures how "important" a local business is by counting the number of times its name, phone number, and address appear on the web. If you don't have a physical storefront where you want to have customers show up, you don't need to worry about ...


4

New Google Business Customers When signing up to Google Business click: I deliver goods and services to my customers at their location This will inform Google that the customer serves the services at the customers address and ultimately will hide the address. Existing Google Business Customers If you have already signed up to Google Business then its ...


4

Question 1: What you're asking about is called Geolocation - Google shows different results depending on the geographic region you're searching from/interested in. For example, if you're in the US but append your search with 'UK' it will show you the US rankings with a huge tilt toward UK based websites. This isn't to say it shows you a UK SERP - but the ...


4

There is no boost in SERP placement as a result of using mark-up with one round-about exception. I will explain. A page has mark-up and a search query makes a match against that page. Simply because the matched page has mark-up, one cannot assume there is a boost in SERP placement. That is not how it works and an overly simplistic view. There is no metric ...


4

Google views duplicate pages for each city as low quality "doorway" pages. It gives it as en example directly in their webmaster guidelines: https://support.google.com/webmasters/answer/2721311?hl=en You can have a page for each city but you have to make it unique and usable. It can't just have a single action such as "Click here to go to our home page" ...


4

If you're talking about variations such as Street vs St. that is a strong differentiation as Hummingbird (August 2013) looks at synonymous relationships in context. Having both increases overall relevance for "near me" queries. If you're talking about "123 front st, suite 700, Big Town, West Jersey" vs "123 front st, #700, Big Town, WJ, 12345" then I would ...


3

There are several reasons that results move around: Google uses multiple data centers that are not always completely in sync. Different computers may hit different data centers, especially if those computers are on different networks and use different DNS settings (for example home and work computers) Google uses personalization in the results. A users ...


3

I've seen posts from Google stating that they don't appreciate these list very much and that it is borderline keyword stuffing. That being said, I would certainly recommend that anybody who creates a website for a company that does home delivery or home service include the names of towns and zip codes on the website. The "massive lists" approach is OK, ...


3

Unfortunately, the only options to Geotarget your website in search engines are by country/region. However, you can accomplish the same thing using MaxMind, which offers a GeoIP City database that breaks down visitors by: Postal/Zip Code City Name Metro Code Latitude & Longitude When visitors arrive at your website, their IP address can be compared ...


3

As Stephen Ostermiller has pointed out the correct way is to the have a landing page and let users navigate the correct areas of the site. However as you cannot do this, Google have given instructions in the past for redirects based on user location. Here is a video from Matt Cutts on IP detection and redirects. On Googles page for Redirects and User-...


3

As it says in the answer to How should I structure my urls for both SEO and localization? You should not use automatic redirects for language purposes based on either the Accept-Language header or on IP address geography. Geo-ip databases are inaccurate. Up to 10% of visitors may be assigned to the incorrect country. Some countries (like Canada) use more ...


3

Here is a forum that discusses this question. User "adriver38" asked this question to Google and got the following response: (emphasis addid) You can create a new Places Page for your new restaurant location by selecting "add another business" within your Google Places dashboard. The new page will take a couple of weeks to show up in ...


3

Aloha Simon, I actually follow you. :) Anyhow, there are a lot of he said, she said, Google said in regards to SEO. What I have noticed from experience. Adding an area code has worked small wonders in the meta description. The reason being people are actually searching IE. "custom auto body shops 209" They tend to use it more as an extended search ...


3

rel="alternate" hreflang="x" annotations cannot be used to specify a city, or any other geographical content other than the Language and region: hreflang supported values The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally the region (in ISO 3166-1 Alpha 2 format) of an alternate URL. For example: I doubt ...


3

Nowadays, it sounds like a terrible idea. Please be aware of: Using keywords in URL is old-fashioned and more spammy than helpful for SEO Reuse content which is present in several pages will most probably lead to a penalty by search engines Here are tips to optimize your site: Create your homepage with a <title> and a <h1> like Plumbing and ...


3

Of course. For marking up entities (like restaurants, people, things, ideas, documents, etc.) with the vocabulary Schema.org, it’s irrelevant if these entities belong to you in any kind of way. I could, for example, state data about you on my site: <div typeof="schema:Person"> <a property="schema:sameAs" href="http://webmasters.stackexchange....


3

First things first: No one knows exactly how Google picks one page over the other when displaying results in the SERPs. One thing is clear, the selection process is somewhat complicated by various selection processes while Google re-ranks the results of the various search queries (and yes Google does more than one search query every time you search and ...


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