We're about to launch a new site where one idea is to place a landing page with only static content and a signup-button on the root page (e.g. https://www.domain.tld/) and all other content not linked at all unless a user is registered and logged in. That other existing content would be properly listed within some sitemaps and ready for indexing.

I tried to find out what Google thinks about such a setup but had no success (yet). E.g. does it affect ranking and/or indexability as such of our new domain/root page?

Edit: All other content is not behind a login and accessible via a direct page request.

  • 2
    If Google can't access the content because it is behind a login then you cannot expect it to be indexed.whether you put it in a sitemap or not. That one page will be crawled and indexed but the rest will be ignored.
    – John Conde
    Commented May 17, 2017 at 15:03
  • I need to clarify: the rest of the content is not behind a login, it will be accessible, but not linked from the web root.
    – Paul Cream
    Commented May 18, 2017 at 10:06

1 Answer 1


Sounds bad UX, build a site that is easy to use and has rich content.

For example, consider a one-page site and have relevant links to your services contact info about sections all on one page.

  • No we can't consider a one-page site- we already have many many pages but we want to increase (free) signups. This is about what Google thinks regarding a front-page landing-page without any links to go further except to signup / login.
    – Paul Cream
    Commented May 19, 2017 at 6:15
  • Take a look at popular subscription sites like Netflix they have a one-page site that offers rich content and if they want to see more they will need to sign up.
    – gabehou
    Commented May 19, 2017 at 14:14
  • Netflix has virtually no other content on their public site - we are a content distribution platform with with lot's of rich content accessible and which need to be indexed - all while we aim to increase signup conversion rates. That's a totally different setup than the one of Netflix.
    – Paul Cream
    Commented May 21, 2017 at 17:33
  • Sorry for the confusion but what I meant is that Netflix has a great example of a landing page providing the user rich content about what Netflix is all about.
    – gabehou
    Commented May 21, 2017 at 17:40

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