New answers tagged

1

Google seems to use PageSpeed Insights scores so that very slow sites don't appear in the search results very much. In other words, having a horrible score can really hurt your site, but it isn't necessary to get 100/100. If you site score at least an 80/100 I wouldn't expect improving your score to help your rankings further. In August 2021, Google ...


1

Yes, site speed has been an SEO signal used by Google since at least 2010. https://developers.google.com/search/blog/2010/04/using-site-speed-in-web-search-ranking However, it is a less important signal than page relevance. It's more important for mobile searches, but even so it affects about 1% of searches.


Top 50 recent answers are included