41 votes

What is the use of @id in json-ld syntax?

The @id keyword allows you to give a node a URI. This URI identifies the node. See Node Identifiers in the JSON-LD spec. (The equivalent in Microdata is the itemid attribute, and the equivalent in ...
unor's user avatar
  • 21.7k
18 votes
Accepted

Linking external JSON-LD schema (from Schema.org)

The script element can be used for two things: dynamic/classic scripts data And for data, the spec defines: When used to include data blocks, the data must be embedded inline […] So you may use ...
unor's user avatar
  • 21.7k
13 votes
Accepted

Which one does Google prefer, Microdata or JSON-LD?

The document that recommends JSON-LD is more recent and it clearly states that Google recommends using JSON-LD where possible (over Microdata) specifically for the following reasons: "The markup does ...
marcanuy's user avatar
  • 2,644
12 votes

Should Schema.org Organization data about my company be on every page?

A quick point on this. A site I work on recently got a manual action penalty from Google for having organization JSON-LD markup across every single page on their domain. It didn't affect rankings of ...
Anthony Lavall's user avatar
10 votes
Accepted

How to use more than 1 schema.org schema on a web page

In JSON-LD (instead of Microdata/RDFa) you have to repeat the property and its value for each node. Instead of using a separate script element for each node, you could also use a single script ...
unor's user avatar
  • 21.7k
10 votes
Accepted

Do I need JSON-LD on all pages or just the home page?

Google uses the phrase "Include the contact markup on one page in your official site" in relation to the Organization information you are adding. https://developers.google.com/search/docs/guides/...
Tony McCreath's user avatar
9 votes
Accepted

schema.org/Book with multiple authors using JSON-LD

your code contains error, thats why two authors aren't recognized. If you have more then one author, you should add them as list without entity duplication. Here the correct code: <script type="...
Evgeniy's user avatar
  • 10.1k
9 votes

Can I mix Microdata and JSON-LD on the same page for different entity

It should be fine to use different syntaxes on the same page. It has one drawback, though: If you want to connect entities specified in different syntaxes, you can’t nest them. You have to use URIs ...
unor's user avatar
  • 21.7k
8 votes

What is the use of @id in json-ld syntax?

Reading the following link from Google Developers - Data types - Local Business in the Local business properties section you have: [...] The ID should be stable and unchanging over time. Google ...
benetj's user avatar
  • 335
7 votes

Do I need JSON-LD on all pages or just the home page?

JSON-LD should be included on the company home page for the company info. While you shouldn't use that on other pages, you should include JSON-LD on the other pages that provides the information on ...
John Pace's user avatar
6 votes
Accepted

How do I mark up multi product pages with Schema.org and JSON-LD?

I assume you mean two Offer items for one Product (like your example suggests). Instead of repeating the offers property, you have to use one offers property with an array value (in [ and ]): "...
unor's user avatar
  • 21.7k
6 votes

Getting errors "Missing ',' or '}'", "Unexpected token" and "got 'undefined'" for my JSON-LD

You use ” instead of " two times: Instead of "url": "company website jewellers url/”, it has to be "url": "company website jewellers url/", Instead of "sameAs": [ "youtube channel about url”...
unor's user avatar
  • 21.7k
5 votes

Google SDTT gives error "Missing '}' or object member name." for my JSON-LD

If you want to provide multiple addresses, you have to specify one address property with an array value, not an array of address properties. If you click at the error in the SDTT, the tool correctly ...
unor's user avatar
  • 21.7k
5 votes
Accepted

Google Tag Manager Multiple URL Exceptions not Working

When adding exception operations, there's a note above it: Fire this trigger when an Event occurs and all of these conditions are true You'll need to create two separate rules, each containing just ...
L Martin's user avatar
  • 4,003
5 votes

Can I have multiple JSON-LD scripts in the same page?

Yes, you can. The first script indicates the URL of internal site search to be shown in Google SERP between your main entry and sitelinks. The second script indicates your social media accounts to be ...
Mikko Piippo's user avatar
5 votes
Accepted

NewsArticle not validing: "The attribute image.width has an invalid value."

See Google documentation: https://developers.google.com/search/docs/data-types/articles Images should be at least 696 pixels wide. So this one works for me: <script type="application/ld+json"&...
Milo Tischler's user avatar
5 votes
Accepted

What is the benefit of ImageObject schema org markup for images?

First of all, for the image property, Schema.org expects either an URL value or an ImageObject value. This is typically the case for other properties taking an image value, too. So for the image ...
unor's user avatar
  • 21.7k
5 votes
Accepted

How to write JSON-LD for list of people?

You have several options: as top-level items (only use this if the other two options are not possible) as values for a property (best option, but requires that Schema.org offers a suitable type/...
unor's user avatar
  • 21.7k
5 votes
Accepted

Google Structured Data Testing Tool Repeat Error: "The URL could not be rendered. Some markup may be missing."

After: isolating error triggers assessing what all the error triggers had in common (they all referred to external .svg files) The answer is: Google Structured Data Testing Tool doesn't yet know ...
Rounin's user avatar
  • 2,335
5 votes

Using both JSON+LD and Microdata to markup the exact same information on a page

If you provide structured data about the same thing in different syntaxes, you should convey that it’s actually the same thing, not different things. You can do this by giving all representations the ...
unor's user avatar
  • 21.7k
5 votes
Accepted

Are html tags allowed in structured data product description?

There's an important nuance here. With structured data for search, there are multiple layers of validity: the vocabulary (Schema.org, etc.), the syntax (RDFa, JSON-LD, etc.), and individual search ...
GDVS's user avatar
  • 7,795
5 votes
Accepted

schema JSON produces error "Unparsable structured data" in Google Search Console

You need to add speech marks (") around the URL's you have in that list. Your last URL in the list also can't have a comma after it. I have placed the corrected code below. { "@context" : "http://...
Michael Scott's user avatar
4 votes

How to use more than 1 schema.org schema on a web page

Not looking to be a necromancer, but there was a recent article from someone at Yoast that details problems that arise with using the @Graph type when trying to get Google search to "report" the ...
I Capulet's user avatar
  • 843
4 votes

Linking external JSON-LD schema (from Schema.org)

According to the documentation: […] Also, Google can read JSON-LD data when it is dynamically injected into the page's contents, such as by JavaScript code or embedded widgets in your content ...
Attila O.'s user avatar
  • 141
4 votes

Linking external JSON-LD schema (from Schema.org)

This may, or may not help, but take a look at how Trevor Fox did it: <script> $.getJSON( "/your-schema-file.jsonld", function( data ) { $( "<script/>", { "type": "application/ld+json", "...
James Anderson Jr.'s user avatar
4 votes
Accepted

How to use JSON-LD in my page that already have content?

Nothing wrong with Microdata or RDFa First of all, ignore Google’s recommendation if you are fine with using Microdata or RDFa. I think there are only two cases where you should use JSON-LD instead ...
unor's user avatar
  • 21.7k
4 votes
Accepted

How to describe pixel width of a VideoObject or MediaObject in Schema.org and JSON-LD?

The height and width properties expect either a Distance or a QuantitativeValue value. Both of your corresponding examples are correct: Distance value: "width": "100 px" QuantitativeValue value (...
unor's user avatar
  • 21.7k
4 votes
Accepted

Is there a representative logo for Structured Data which can be used on icons?

Semantic Web The W3C provides Semantic Web logos. Here are the versions without the W3C logo: (usage guidelines) But in my experience, these logos are used to represent the concept, they don’t ...
unor's user avatar
  • 21.7k
4 votes

"Missing '}' or object member name" error in Accommodation schema

In JSON, the last key:value pair before the closing bracket of either an object or an array should not be followed with a comma. Thus, you should delete the commas in the following two lines: "...
Henry Visotski's user avatar
4 votes

Using the Schema.org types 'Organization', 'LocalBusiness' and 'LegalService' simultaneously for a law firm

By definition, every LocalBusiness is also an Organization, and every LegalService is also a LocalBusiness. Schema.org types inherit all their parent types: LocalBusiness: Thing > Organization &...
unor's user avatar
  • 21.7k

Only top scored, non community-wiki answers of a minimum length are eligible