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8 votes

Does schema.org mandate fields?

They're both telling the truth. Schema.org just provides a vocabulary: an agreed way to represent information. The things which use that vocabulary, like Google Search, can have their own requirements....
GDVS's user avatar
  • 7,795
7 votes
Accepted

Schema Multiple Areas Served (AreaServed)

I think each value should represent a single area. If you were using the more expressive AdministrativeArea/GeoShape/Place values, you would (by definition) use one type per area (a Place always ...
unor's user avatar
  • 21.8k
6 votes
Accepted

Rich Snippets only appear with "site:" search in Google

I've come across similar issue, Google will display rich snippets if they are correctly implemented using "site:" but they wont display it on normal results if they are not sure about the quality. ...
John Could's user avatar
5 votes
Accepted

Inaccurate currency displayed in Google Rich Snippet

Not a Schema issue, it's a website and Google issue The problem you are experiencing is pretty common and a side effect of GEO IP detection. The issue that your encountering is occurring due to the ...
Simon Hayter's user avatar
5 votes

What is Schema @id and does inaccessible URLS within it matter?

I think this is a (long-standing) bug in Google’s SDTT. Relevant Stack Overflow question: Why does Google Testing Tool use the “id” attribute to generate a URL for the Microdata item? In Microdata, ...
unor's user avatar
  • 21.8k
5 votes
Accepted

Using URL without query parameter for Sitelinks Searchbox?

Of course it should be possible to use any kind of URL design. It wouldn’t make sense for Google to exclude many sites just because they don’t use the URL’s query component for the search function. ...
unor's user avatar
  • 21.8k
4 votes
Accepted

Where should I put Site Name structured markup?

Google doesn’t seem to document if it’s sufficient to provide this one the homepage, or if every page should have it. Note that they do state this for the Sitelinks Searchbox ("Add the markup only to ...
unor's user avatar
  • 21.8k
4 votes

Aggregate Rating not displayed in Google search results

Not saying that this is the reason for the problem, but it seems that you shouldn’t use reviewCount unless you have reviews (in contrast to ratings, which ratingCount is for). From Google’s ...
unor's user avatar
  • 21.8k
4 votes
Accepted

Does it make sense to put Google Video Snippet of a non hosted video?

Yes, it’s a good idea. Structured data is not only useful for content you authored. It allows you to say anything about anything (see Semantic Web and Linked Data). You provide this video for your ...
unor's user avatar
  • 21.8k
4 votes
Accepted

How to get product carousel in the Google search results that the Google documentation says is only for news articles?

If you access the page (https://auto.ndtv.com/honda-bikes/grazia) and run it through the structured data testing tool (https://search.google.com/structured-data/testing-tool) you will see that the ...
Henry Visotski's user avatar
4 votes
Accepted

How do I implement structured data for questions and answers to get "Best Answer" rich snippets in Google?

You want to apply the properties identified in both the Question scheme and Answer scheme as defined on Schema.org. In particular and at minimum, use the following attributes/properties: itemscope ...
Anson W Han's user avatar
4 votes
Accepted

Will Google Search penalize a sudden increase of reviews?

Importing reviews into a website seems to be against Google's guidelines: Sites must collect ratings information directly from users and not from other sites. Review Guidelines for Local Businesses ...
Maximillian Laumeister's user avatar
4 votes

How to fix warning messages in the SDTT if the data is not available?

I do not have SKU and unique identifier, so how can I fix these warnings? Is there any way I can by-pass these errors or do tweak in code? There is no way to fix this other than to provide the ...
unor's user avatar
  • 21.8k
4 votes
Accepted

Using the FAQ schema doesn't show a rich snippet in Google Search results

Google guidelines make it clear that rich snippets are not guaranteed, even if the code is correct: Google does not guarantee that your structured data will show up in search results, even if your ...
GDVS's user avatar
  • 7,795
4 votes
Accepted

Does the order of my structured data effect SERP position?

The order of structured data properties can't effect rankings. This is because Google says structured data doesn't affect rankings at all. For more information about how structured data actually ...
Stephen Ostermiller's user avatar
4 votes
Accepted

Is Structured Data worth the effort for large websites which rank reasonably well

The best estimates I've seen is that high-value rich snippets drive 10% to 30% more traffic from search engines due to increased click through rate (CTR). Most pages don't have an appropriate high-...
Stephen Ostermiller's user avatar
3 votes
Accepted

Main difference between Schema.org 'logo' and 'image' properties

The logo property is a sub-property of the image property. That means that whenever you use logo, you are implicitly also using image. And logo can currently only be used for a few types (Brand, ...
unor's user avatar
  • 21.8k
3 votes
Accepted

Is JSON-LD supported by Google?

Yes, Google supports JSON-LD for most things, and I can confirm from personal experience that Google supports JSON-LD Article rich snippet. If the Structured Data Testing Tool shows ‘All good’ for ...
grg's user avatar
  • 3,207
3 votes

Schema.org or Data-Vocabulary.org for breadcrumbs?

Up-to-date answer, January 3rd, 2017 data-vocabulary.org - offers microdata for breadcrumbs for quite some time now. Simply use it like this: <div class="breadcrumb"> <span itemscope ...
Derk Jan Speelman's user avatar
3 votes
Accepted

Is using AggregateRating on a category page adhering to Google Schema Guidelines?

Google’s structured data guidelines describe what you should/shouldn’t do for getting one of their search result features, not what you should/shouldn’t do with structured data on your pages. Google, ...
unor's user avatar
  • 21.8k
3 votes

Include the homepage or not in breadcrumbs?

Didn't the first paragraph of your question answer it? Are you going to follow the herd who have likely never heard about google's guidelines or are you going to follow the guidelines of the ...
Steve's user avatar
  • 8,468
3 votes
Accepted

How to add categories snippet to search result

You need breadcrumb snippet for that. Click on see markup data for example. Below is breadcrumb I use it, in my own website. <div class="breadcrumb"> <span itemscope="itemscope" itemtype="...
Goyllo's user avatar
  • 5,507
3 votes
Accepted

Schema.org’s vs. Google’s rules for JobPosting

If you absolutely want to qualify for Google’s enhanced job search results, you should of course follow Google’s guidelines, even if they go against Schema.org’s definitions. If you don’t care about ...
unor's user avatar
  • 21.8k
3 votes

Home page showing as first link after domain name in SERPs

Google displays everything correct, according to the code. The Home point is generated by <a href="/" itemtype="http://schema.org/Thing" itemscope="" itemprop="item"><span itemprop="name">...
Evgeniy's user avatar
  • 10.1k
3 votes
Accepted

Google's review rich result with "reviews" instead of "votes"

If you only provide an AggregateRating, Google Search needs a way tell whether the ratings come from reviews or not. That’s presumably what Google Search will base their decision on (possibly in ...
unor's user avatar
  • 21.8k
3 votes
Accepted

Rich Snippets - Structure Data Tool - @type LocalBusiness with Service

is LocalBusiness a correct @type for this "Thing", for the individual listings? OR should LocalBusiness only be used for my own business, to put my own business on the map? LocalBusiness (or one ...
GDVS's user avatar
  • 7,795
3 votes

Troubleshoot for sudden drop in Structured Data aggregateRating markup

Google can stop showing rich results for returned webpages for any number of reasons but most of the time Google will allow valid rich results to happen in some SERPs. I would only worry about ...
I Capulet's user avatar
  • 843
3 votes

Google's priority on Google My Business Panel vs Structured Data/Knowledge Graph

The Knowledge Graph and Google My Business Profiles are Different Things Knowledge panels are boxes that display information about (named) entities e.g. people, places, organizations, things that ...
Mike Ciffone's user avatar
  • 6,390
2 votes
Accepted

Google Rich Snippet on Real Estate Site

These are not Rich Snippets. The first snippet has one-line sitelinks, the second snippet has breadcrumbs.
unor's user avatar
  • 21.8k

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