37 votes

What is the use of @id in json-ld syntax?

The @id keyword allows you to give a node a URI. This URI identifies the node. See Node Identifiers in the JSON-LD spec. (The equivalent in Microdata is the itemid attribute, and the equivalent in ...
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  • 21.5k
21 votes
Accepted

New required mainEntityOfPage for article structured data

The mainEntityOfPage property is used to give the URL of a page on which the thing is the main entity. It might become clearer if you look at the inverse property mainEntity: this gives the main ...
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  • 21.5k
17 votes
Accepted

Linking external JSON-LD schema (from Schema.org)

The script element can be used for two things: dynamic/classic scripts data And for data, the spec defines: When used to include data blocks, the data must be embedded inline […] So you may use ...
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  • 21.5k
16 votes
Accepted

Why is my itemprop='image' markup incorrect?

schema.org/BlogPosting image permits ImageObject and URL, however Google only permits ImageObject, hence the error. The intended markup is: <!-- my code --> <div itemprop="image" itemscope ...
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  • 2,727
16 votes
Accepted

How to specify publisher in schema.org's Article structured data?

Something like this, though of course other properties are required for this to meet Google's requirements for article features in search results. <div itemscope itemtype="http://schema.org/...
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  • 7,741
15 votes
Accepted

BlogPosting Publisher Logo 'logo.itemtype has an invalid value' on Google Structured Data Testing Tool

Turns out, because BlogPosting is one of the types supported by Google as a possible Rich Snippet, they apply more validation: Google Search Documentation Guidelines for Articles This requires an ...
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  • 619
12 votes
Accepted

Multiple addresses in JSON-LD Schema.org

Similar to adding multiple string/URL values: by using an array. <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Organization", "address": [ { ...
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  • 21.5k
11 votes

Should Schema.org Organization data about my company be on every page?

A quick point on this. A site I work on recently got a manual action penalty from Google for having organization JSON-LD markup across every single page on their domain. It didn't affect rankings of ...
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11 votes

BlogPosting Publisher Logo 'logo.itemtype has an invalid value' on Google Structured Data Testing Tool

A brilliant and helpful answer by @Arth above. To complement the answer above (not compete with it), here is the same Structured Data using the same schema.org vocabulary, but this time in JSON-LD: ...
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10 votes

Structured data for FAQ page?

There is this: https://schema.org/QAPage and these: https://schema.org/Question + https://schema.org/Answer Which you can indeed use … and validate: https://search.google.com/structured-data/...
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10 votes
Accepted

Schema.org BlogPosting and image required

Schema.org does not require any properties, so having a BlogPosting without an image property is totally fine. (And, other than omitting the property, there is no way to denote that you don’t have an ...
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  • 21.5k
10 votes
Accepted

How to use more than 1 schema.org schema on a web page

In JSON-LD (instead of Microdata/RDFa) you have to repeat the property and its value for each node. Instead of using a separate script element for each node, you could also use a single script ...
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  • 21.5k
9 votes
Accepted

Structured data for FAQ page?

The vocabulary Schema.org has the types Question and Answer (added in version 1.1 from 2014-04-04). This is not only for Q&A sites, but also for FAQs, as Question explicitly mentions (bold ...
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  • 21.5k
9 votes
Accepted

schema.org/Book with multiple authors using JSON-LD

your code contains error, thats why two authors aren't recognized. If you have more then one author, you should add them as list without entity duplication. Here the correct code: <script type="...
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  • 9,599
9 votes
Accepted

Schema.org 'name' and 'headline'

You can use both properties (headline and name) for the same content. <h1 itemprop="headline name">Title of the post</h1> Google requires headline for their Articles search feature (and ...
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  • 21.5k
9 votes

Can I mix Microdata and JSON-LD on the same page for different entity

It should be fine to use different syntaxes on the same page. It has one drawback, though: If you want to connect entities specified in different syntaxes, you can’t nest them. You have to use URIs ...
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  • 21.5k
8 votes
Accepted

Where is the ideal place in code to use Schema.org markup as JSON-LD?

JSON-LD doesn’t care. Which makes sense, because the data is the same, no matter from where in the document it gets extracted. From the perspective of HTML, you should only include it in the head if ...
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  • 21.5k
8 votes
Accepted

Homepage Rich Snippet Star Ratings not showing in Google SERP

Google Search doesn’t seem to support Rich Snippets for homepages. This is currently not documented, but confirmed by the Google employee @methode (on SO): We (Google) don't accept rich snippets ...
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  • 21.5k
8 votes

How to get social profile links to show up in a business listing aka "Knowledge Graph" on the right of the Google search results?

The structured data of the website social profiles are correct. From the tests I made it doesn't have to do with the fact that it's a local business, but with the google search preferences used when ...
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  • 2,624
8 votes
Accepted

What is the correct way to use the CollectionPage type for a 'category' page?

You should use CollectionPage instead of WebPage, not in addition to it. CollectionPage is a more specific WebPage. It seems that significantLink (for URL values) as well as hasPart (for CreativeWork ...
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  • 21.5k
8 votes

What is the use of @id in json-ld syntax?

Reading the following link from Google Developers - Data types - Local Business in the Local business properties section you have: [...] The ID should be stable and unchanging over time. Google ...
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  • 335
8 votes

Schema.org and SEO

What is known (= what search engines document) It can enable features in the search engine interface. Providing certain structured data can give you the chance to get a certain user-visible feature. ...
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  • 21.5k
7 votes

Are alternate links included in the 50,000 URL limit for sitemaps?

As closetnoc suggests in comments, the 50,000 URL limit for sitemaps refers to the number of URLs in the sitemap file itself. ie. the number of <loc> elements. This is an individual sitemap ...
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  • 41.4k
6 votes
Accepted

For tour and travel packages, should I use the Product or Service schema markups?

If it has a price and/or if it can be booked, you have to use an Offer item. The item that gets offered could be a Product (this is not only for tangible things!), a Service, an Event, or a ...
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  • 21.5k
6 votes
Accepted

Schema Multiple Areas Served (AreaServed)

I think each value should represent a single area. If you were using the more expressive AdministrativeArea/GeoShape/Place values, you would (by definition) use one type per area (a Place always ...
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  • 21.5k
6 votes
Accepted

How do I mark up multi product pages with Schema.org and JSON-LD?

I assume you mean two Offer items for one Product (like your example suggests). Instead of repeating the offers property, you have to use one offers property with an array value (in [ and ]): "...
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  • 21.5k
6 votes
Accepted

What is the proper schema type for a personal portfolio

You typically need multiple different entities for representing everything in structured data. You are a Person. The page where you list your works could be a CollectionPage. You could specify the ...
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  • 21.5k
6 votes
Accepted

Rich Snippets only appear with "site:" search in Google

I've come across similar issue, Google will display rich snippets if they are correctly implemented using "site:" but they wont display it on normal results if they are not sure about the quality. ...
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5 votes
Accepted

Should I use rel="me" or itemprop="sameAs" when linking to social networks like Google+

Why not have both? Under an organisation Item in Schema.org: URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, ...
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  • 1,108
5 votes
Accepted

Why can't Google find the structured data on most of my indexed pages?

Here is how it works based on sites we have released recently + a couple that have ran awhile. Assuming its a new site using all out Schema.org as well as fallback data-vocab for crumbs and reviews ...
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  • 3,319

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