40
votes
What is the use of @id in json-ld syntax?
The @id keyword allows you to give a node a URI. This URI identifies the node.
See Node Identifiers in the JSON-LD spec.
(The equivalent in Microdata is the itemid attribute, and the equivalent in ...
- 21.7k
21
votes
Accepted
New required mainEntityOfPage for article structured data
The mainEntityOfPage property is used to give the URL of a page on which the thing is the main entity. It might become clearer if you look at the inverse property mainEntity: this gives the main ...
- 21.7k
17
votes
Accepted
Linking external JSON-LD schema (from Schema.org)
The script element can be used for two things:
dynamic/classic scripts
data
And for data, the spec defines:
When used to include data blocks, the data must be embedded inline […]
So you may use ...
- 21.7k
16
votes
Accepted
Why is my itemprop='image' markup incorrect?
schema.org/BlogPosting image permits ImageObject and URL, however Google only permits ImageObject, hence the error. The intended markup is:
<!-- my code -->
<div itemprop="image" itemscope ...
- 3,207
16
votes
Accepted
How to specify publisher in schema.org's Article structured data?
Something like this, though of course other properties are required for this to meet Google's requirements for article features in search results.
<div itemscope itemtype="http://schema.org/...
- 7,785
15
votes
Accepted
BlogPosting Publisher Logo 'logo.itemtype has an invalid value' on Google Structured Data Testing Tool
Turns out, because BlogPosting is one of the types supported by Google as a possible Rich Snippet, they apply more validation:
Google Search Documentation Guidelines for Articles
This requires an ...
- 619
12
votes
Should Schema.org Organization data about my company be on every page?
A quick point on this. A site I work on recently got a manual action penalty from Google for having organization JSON-LD markup across every single page on their domain. It didn't affect rankings of ...
- 141
11
votes
BlogPosting Publisher Logo 'logo.itemtype has an invalid value' on Google Structured Data Testing Tool
A brilliant and helpful answer by @Arth above.
To complement the answer above (not compete with it), here is the same Structured Data using the same schema.org vocabulary, but this time in JSON-LD:
...
- 2,325
10
votes
Structured data for FAQ page?
There is this: https://schema.org/QAPage
and these: https://schema.org/Question + https://schema.org/Answer
Which you can indeed use …
and validate: https://search.google.com/structured-data/...
10
votes
Accepted
How to use more than 1 schema.org schema on a web page
In JSON-LD (instead of Microdata/RDFa) you have to repeat the property and its value for each node.
Instead of using a separate script element for each node, you could also use a single script ...
- 21.7k
9
votes
Accepted
schema.org/Book with multiple authors using JSON-LD
your code contains error, thats why two authors aren't recognized. If you have more then one author, you should add them as list without entity duplication. Here the correct code:
<script type="...
- 10.1k
9
votes
Accepted
Schema.org 'name' and 'headline'
You can use both properties (headline and name) for the same content.
<h1 itemprop="headline name">Title of the post</h1>
Google requires headline for their Articles search feature (and ...
- 21.7k
9
votes
Can I mix Microdata and JSON-LD on the same page for different entity
It should be fine to use different syntaxes on the same page.
It has one drawback, though: If you want to connect entities specified in different syntaxes, you can’t nest them. You have to use URIs ...
- 21.7k
8
votes
Accepted
Homepage Rich Snippet Star Ratings not showing in Google SERP
Google Search doesn’t seem to support Rich Snippets for homepages.
This is currently not documented, but confirmed by the Google employee @methode (on SO):
We (Google) don't accept rich snippets ...
- 21.7k
8
votes
How to get social profile links to show up in a business listing aka "Knowledge Graph" on the right of the Google search results?
The structured data of the website social profiles are correct.
From the tests I made it doesn't have to do with the fact that it's a local business, but with the google search preferences used when ...
- 2,644
8
votes
Accepted
What is the correct way to use the CollectionPage type for a 'category' page?
You should use CollectionPage instead of WebPage, not in addition to it. CollectionPage is a more specific WebPage.
It seems that significantLink (for URL values) as well as hasPart (for CreativeWork ...
- 21.7k
8
votes
What is the use of @id in json-ld syntax?
Reading the following link from Google Developers - Data types - Local Business in the Local business properties section you have:
[...] The ID should be stable and unchanging over time. Google ...
- 335
8
votes
Schema.org and SEO
What is known (= what search engines document)
It can enable features in the search engine interface.
Providing certain structured data can give you the chance to get a certain user-visible feature. ...
- 21.7k
7
votes
Are alternate links included in the 50,000 URL limit for sitemaps?
As closetnoc suggests in comments, the 50,000 URL limit for sitemaps refers to the number of URLs in the sitemap file itself. ie. the number of <loc> elements. This is an individual sitemap ...
- 42.7k
7
votes
Accepted
Schema Multiple Areas Served (AreaServed)
I think each value should represent a single area.
If you were using the more expressive AdministrativeArea/GeoShape/Place values, you would (by definition) use one type per area (a Place always ...
- 21.7k
6
votes
Accepted
For tour and travel packages, should I use the Product or Service schema markups?
If it has a price and/or if it can be booked, you have to use an Offer item.
The item that gets offered could be a Product (this is not only for tangible things!), a Service, an Event, or a ...
- 21.7k
6
votes
Accepted
How do I mark up multi product pages with Schema.org and JSON-LD?
I assume you mean two Offer items for one Product (like your example suggests).
Instead of repeating the offers property, you have to use one offers property with an array value (in [ and ]):
"...
- 21.7k
6
votes
Accepted
What is the proper schema type for a personal portfolio
You typically need multiple different entities for representing everything in structured data.
You are a Person.
The page where you list your works could be a CollectionPage. You could specify the ...
- 21.7k
6
votes
Accepted
Rich Snippets only appear with "site:" search in Google
I've come across similar issue, Google will display rich snippets if they are correctly implemented using "site:" but they wont display it on normal results if they are not sure about the quality.
...
- 739
5
votes
Accepted
How to find correct schema definitions for my website
The website http://schema.org/ is the relevant and the only canonical source for Schema.org types and properties.
Type vs. property. A type represents a thing, a property is for providing information ...
- 21.7k
5
votes
Can I have multiple JSON-LD scripts in the same page?
Yes, you can.
The first script indicates the URL of internal site search to be shown in Google SERP between your main entry and sitelinks. The second script indicates your social media accounts to be ...
- 144
5
votes
Accepted
Inaccurate currency displayed in Google Rich Snippet
Not a Schema issue, it's a website and Google issue
The problem you are experiencing is pretty common and a side effect of GEO IP detection. The issue that your encountering is occurring due to the ...
- 32.9k
5
votes
Accepted
NewsArticle not validing: "The attribute image.width has an invalid value."
See Google documentation: https://developers.google.com/search/docs/data-types/articles
Images should be at least 696 pixels wide.
So this one works for me:
<script type="application/ld+json"&...
- 503
5
votes
What is Schema @id and does inaccessible URLS within it matter?
I think this is a (long-standing) bug in Google’s SDTT.
Relevant Stack Overflow question:
Why does Google Testing Tool use the “id” attribute to generate a URL for the Microdata item?
In Microdata, ...
- 21.7k
5
votes
Accepted
Google Tag Manager Multiple URL Exceptions not Working
When adding exception operations, there's a note above it:
Fire this trigger when an Event occurs and all of these conditions are true
You'll need to create two separate rules, each containing just ...
- 3,993
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