21
votes
Accepted
New required mainEntityOfPage for article structured data
The mainEntityOfPage property is used to give the URL of a page on which the thing is the main entity. It might become clearer if you look at the inverse property mainEntity: this gives the main ...
- 21.7k
16
votes
Accepted
How to specify publisher in schema.org's Article structured data?
Something like this, though of course other properties are required for this to meet Google's requirements for article features in search results.
<div itemscope itemtype="http://schema.org/...
- 7,785
10
votes
Structured data for FAQ page?
There is this: https://schema.org/QAPage
and these: https://schema.org/Question + https://schema.org/Answer
Which you can indeed use …
and validate: https://search.google.com/structured-data/...
9
votes
Can I mix Microdata and JSON-LD on the same page for different entity
It should be fine to use different syntaxes on the same page.
It has one drawback, though: If you want to connect entities specified in different syntaxes, you can’t nest them. You have to use URIs ...
- 21.7k
9
votes
Accepted
Do I need JSON-LD on all pages or just the home page?
Google uses the phrase "Include the contact markup on one page in your official site" in relation to the Organization information you are adding.
https://developers.google.com/search/docs/guides/...
- 2,781
8
votes
How to get social profile links to show up in a business listing aka "Knowledge Graph" on the right of the Google search results?
The structured data of the website social profiles are correct.
From the tests I made it doesn't have to do with the fact that it's a local business, but with the google search preferences used when ...
- 2,634
8
votes
Schema.org and SEO
What is known (= what search engines document)
It can enable features in the search engine interface.
Providing certain structured data can give you the chance to get a certain user-visible feature. ...
- 21.7k
8
votes
Does schema.org mandate fields?
They're both telling the truth.
Schema.org just provides a vocabulary: an agreed way to represent information. The things which use that vocabulary, like Google Search, can have their own requirements....
- 7,785
7
votes
Do I need JSON-LD on all pages or just the home page?
JSON-LD should be included on the company home page for the company info. While you shouldn't use that on other pages, you should include JSON-LD on the other pages that provides the information on ...
- 71
6
votes
Accepted
For tour and travel packages, should I use the Product or Service schema markups?
If it has a price and/or if it can be booked, you have to use an Offer item.
The item that gets offered could be a Product (this is not only for tangible things!), a Service, an Event, or a ...
- 21.7k
5
votes
Accepted
Product Snippets with JSON-LD + Schema.org - Are there any live examples in Google index?
Update 2016: The documentation got updated and it no longer contains the note. So now JSON-LD seems to be supported for the Products Rich Snippet.
Google’s documentation for the Products Rich Snippet ...
- 21.7k
5
votes
Accepted
Google Structured Data Testing Tool Repeat Error: "The URL could not be rendered. Some markup may be missing."
After:
isolating error triggers
assessing what all the error triggers had in common (they all referred to external .svg files)
The answer is:
Google Structured Data Testing Tool doesn't yet know ...
- 2,325
5
votes
Accepted
Are html tags allowed in structured data product description?
There's an important nuance here. With structured data for search, there are multiple layers of validity: the vocabulary (Schema.org, etc.), the syntax (RDFa, JSON-LD, etc.), and individual search ...
- 7,785
5
votes
Schema.org's itemscopes that are not mentioned in Google documentation
The presence of structured data is not a direct signal of Google's search rank. However, this data makes it possible to represent the entities of the content of an individual page in SERP's rich ...
- 2,259
4
votes
Accepted
Correct Schema.org type for very small business (like farm stalls)?
LocalBusiness seems most appropriate here to me. The size of the organisation does not change the schema type, and you can specify the numberOfEmployees to show that it is a small organisation.
- 3,207
4
votes
Accepted
Structured Data Tool doesn't see JavaScript rendered content
Indeed, Googlebot is a kind of browser, which processes javascript the testing tool does not.
With JSON-LD, if loaded by javascript, you will achieve the same effect you get now: search console sees ...
- 10k
4
votes
Can dateModified be unset on a Schema.org Article, if so when should it be set for the first time?
dateModified always has a potential value (there's always something you could set) and can be equal to or later than dateCreated. ‘Creating is modifying’ and a good example of this is the filesystem ...
- 3,207
4
votes
How to specify publisher in schema.org's Article structured data?
Schema.org expects an Organization item as value for the publisher property, but you provide a string value ("MyCorp").
If you want to follow Schema.org’s expectation (which is just a recommendation,...
- 21.7k
4
votes
Accepted
Structured Data (schema.org) ItemList, Article, or both?
You can use both, if the ItemList is the primary thing the Article is about.
Use the mainEntity property of the Article type to provide the ItemList.
mainEntity is typically used to denote the ...
- 21.7k
4
votes
Accepted
How to use JSON-LD in my page that already have content?
Nothing wrong with Microdata or RDFa
First of all, ignore Google’s recommendation if you are fine with using Microdata or RDFa. I think there are only two cases where you should use JSON-LD instead ...
- 21.7k
4
votes
Accepted
How do I implement structured data for questions and answers to get "Best Answer" rich snippets in Google?
You want to apply the properties identified in both the Question scheme and Answer scheme as defined on Schema.org.
In particular and at minimum, use the following attributes/properties:
itemscope ...
- 636
4
votes
Google's Structured Data about businesses vs. "Google My Business"
For the best SEO, the typical small business owner will likely want to use Google My Business and forget about the structured data. Google only really pays attention to business/organization ...
- 15.6k
4
votes
Accepted
Does the order of my structured data effect SERP position?
The order of structured data properties can't effect rankings. This is because Google says structured data doesn't affect rankings at all.
For more information about how structured data actually ...
- 97.8k
4
votes
Accepted
Most effective structured data for a Person knowledge graph panel?
I got the knowledge graph panel.
Here's what ended up working for me:
I collected all of the user-visible information about myself onto one page on my website, my /contact/ page, including name, job ...
- 15.6k
4
votes
Accepted
Is Structured Data worth the effort for large websites which rank reasonably well
The best estimates I've seen is that high-value rich snippets drive 10% to 30% more traffic from search engines due to increased click through rate (CTR).
Most pages don't have an appropriate high-...
- 97.8k
3
votes
Maximizing Structured Data (Schema.org) in an Artist's Page
May be this example will help you
<div itemscope itemtype="http://schema.org/VisualArtwork">
<link itemprop="sameAs" href="http://rdf.freebase.com/rdf/m.0439_q" />
<h1 ...
- 41
3
votes
What does schema.org/person markup influence?
Rich snippets are given under certain conditions, schema isn't one of this conditions and also it doesn't have any direct impact on your SEO but that doesn't mean that it has no influence, the fact ...
- 1,067
3
votes
Accepted
Structured Data Mark-up Effect
Google does not guarantee that Rich Snippets will show up for search results from a particular site even if structured data is marked up and can be extracted successfully according to the testing tool....
- 2,355
3
votes
How to get social profile links to show up in a business listing aka "Knowledge Graph" on the right of the Google search results?
I must be getting blocked in your browser. It works fine for me on both Firefox and Chrome. It may be the Adblock Plus settings or some other security plugin for your browser. Here is a document on ...
- 623
3
votes
Accepted
How to get social profile links to show up in a business listing aka "Knowledge Graph" on the right of the Google search results?
Ok so I got to the bottom of it. Aparently this did have to do with the site being set up as a local business.
Google did not have support for social icons for the "local knowledge graph" until the ...
- 189
Only top scored, non community-wiki answers of a minimum length are eligible