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132 votes
8 answers
41k views

How should I structure my URLs for both SEO and localization?

When I set up a site in multiple languages, how should I set up my URLs for search engines and usability? Let's say my site is www.example.com, and I'm translating into French and Spanish. What is ...
artlung's user avatar
  • 8,678
27 votes
4 answers
7k views

Well structured URLs vs. URLs optimized for SEO

Let’s take an example of a movie site. So a well structured set of URLs for this site can be: Movie page - example.com/movies/the-matrix Review for movie - example.com/movies/the-matrix/reviews ...
Terminal's user avatar
  • 373
26 votes
4 answers
20k views

Are keywords in URLs good SEO or needlessly redundant?

A coworker and I are locked in a debate over the value of SEO keywords in the URL of a page. She wants to change all the filenames of the HTML pages of a fencing company so they look like residential-...
Blazemonger's user avatar
15 votes
3 answers
3k views

What is the best file extension for an SEO friendly URL?

I'm working for a website to convert the website URL to an SEO friendly URL. I plan to use this: example.com/category-name/pageid-123-page-name I looked at some similarly categorized, highly ranked ...
Aajahid's user avatar
  • 265
56 votes
4 answers
34k views

Does it make a difference if your URL path ends in a trailing slash or not?

Does it make any difference to SEO ratings what-so-ever if your url has a trailing slash: http://www.example.com/some/slug/paths/ as opposed to one that does not: http://www.example.com/some/slug/...
mar10's user avatar
  • 1,378
27 votes
7 answers
12k views

Should I use a file extension or not?

I've always wondered about this and never found a good solution. But this question reminded me of it. When I have a URL on my website it can be displayed and accessed any of the following ways: ...
Talvi Watia's user avatar
121 votes
13 answers
15k views

URLs: Should I use hyphens, underscores or plus symbols?

Which is better for search engines? example.com/my_cool_page.html example.com/my-cool-page.html example.com/my+cool+page.html
user avatar
18 votes
1 answer
6k views

Canonical URL for a home page and trailing slashes

My home page could be potentially linked as: http://example.com http://example.com/ http://example.com/?ref=1 http://example.com/index.html http://example.com/index.html?ref=2 (the same page is ...
serg's user avatar
  • 2,373
29 votes
2 answers
23k views

Is a URL with a query string better or worse for SEO then one without one?

I want to know, is there a huge difference in terms of SEO between these URLs: example.com/ontario/toronto/listings or example.com/listings.php?p=ontario&c=toronto Will one URL rank higher ...
scarhand's user avatar
  • 437
17 votes
2 answers
4k views

What is the best placement for the ID in a URL for SEO?

I would like to know what's the best location for an ID in a SEO optimized URL: http://www.example.com/123/slug-title http://www.example.com/slug-title-123
mnml's user avatar
  • 303
6 votes
4 answers
295 views

SEO and URL Shorteners

When you have a link from lets say twitter that is t.co/foo that links back to your website how does that effect SEO and how do the major search engines handle Shortened URLs?
L84's user avatar
  • 2,016
14 votes
4 answers
14k views

What should filenames and URLs of images contain for SEO benefit?

We know that good site architecture usually looks like this: example-company.com/ example-company.com/about/ example-company.com/contact/ example-company.com/products/ example-company.com/products/...
Baumr's user avatar
  • 1,444
11 votes
1 answer
1k views

URL path structure for a website with several directories

I am making a website with several directories that will have a high amount of content. For now I have separated the URLs into categories so that they’re like this: www.example.com/student/ www....
Azz Kawa's user avatar
  • 356
4 votes
1 answer
977 views

To change URL to user friendly URL [duplicate]

I'm refactoring my ASP.net application from ASP.net 3.5 to 4.0. Also I'm changing the URLs to user friendly URLs /product.aspx?id=100 to /product-name/100. All my pages are indexed by search engines ...
German's user avatar
  • 177
15 votes
5 answers
8k views

Benefit of date in URL segments

I was curious about the date in URL segments, is there any SEO point of benefit? For example the following URLs: http://techcrunch.com/2013/06/18/netflix-will-launch-in-the-netherlands-later-this-...
Rocky Singh's user avatar
8 votes
3 answers
654 views

Squeezing all the SEO out of a URL as possible

I am working on an ecommerce site, I told our SEO consultant that I plan to make the URL scheme: /products/<id>/<name>. This is similar to Stackoverflow's URLs which are /questions/<id&...
JD Isaacks's user avatar
5 votes
1 answer
88 views

SEO consequences for category pages 404-ing

Question, is it ok for one of the pages levels to 404? (SEO-wise) Let's say I have a sitemap like this: example.com --/services --/foo --/bar --/sectors --/my-sector --/another-sector --/...
Ben Sterling's user avatar
1 vote
1 answer
698 views

Local TLD vs. .com and .com/nl vs .nl

I basically have 2 questions about local TLD vs .com. First question: There already exists a website "keyword.nl" with a crappy website, no SEO optimisation. Is it possible for a website "keyword.com"...
vincent kleine's user avatar
7 votes
4 answers
2k views

Are shorter URLS better for SEO?

Many people shorten their URLs. But as per my understanding it creates overhead of extra redirection, other can not guess about the target article with their url, and it should be less friendly for "...
Amit Kumar Gupta's user avatar
5 votes
1 answer
978 views

Should we localize URLs for default language or not?

I have a website running in English and Japanese and the default language is Japanese. What are the advantages of one over the other solution: Solution 1. When accessing example.com, you will see ...
Thịnh Phạm's user avatar
4 votes
2 answers
2k views

SEO-friendly way to pass multiple values in a URL parameter

What is the correct/recommended way from a SEO point of view to pass multiple parameter values for a single key in a URL. e.g. my online store sells the watches that I'd like filtering using facets ...
user avatar
4 votes
3 answers
467 views

Is placing one or two keywords in the URLs still good for SEO?

My urls do not seem to have my main keywords in them. Is this bad for SEO? Should I include them? Of course I do not mean actually writing one keyword after each other, but have an organically / ...
Concerned Client's user avatar
1 vote
2 answers
107 views

Subcategorising for URL structure

Please explain which is the best URL structure and why: website.com/apartments-to-let/manhattan or website.com/apartments-to-let-manhattan This is a property site. Is it best for the bots to break ...
Malka S's user avatar
  • 181
1 vote
2 answers
343 views

Can domain masking be used to move content from a subdomain to a subdirectory?

example.com is hosted on IP address c.c.c.c at host1, no access any windows server admin at all blog.example.com is on IP a.a.a.a at host2, full access to Linux server admin, using WordPress So ...
Blademan's user avatar
31 votes
5 answers
4k views

Why is it preferable to use paths with slashes instead of query-string variables in a web page URL?

Why is it preferable to use paths with slashes instead of query-string variables in a web page URL?
Chris W. Rea's user avatar
  • 3,773
19 votes
5 answers
2k views

Do shorter URLs benefit the pagerank and overall SEO value of pages vs. a longer categorised url showing the site structure

We are coming to the end of a long project in which we are upgrading our client's site from a custom built CMS to the latest version of Umbraco CMS whilst also making their website responsive. As part ...
jezzipin's user avatar
  • 291
11 votes
1 answer
744 views

Multi Language URLs

I'm building an online store that will be supported in 3 languages: English, Traditional Chinese, and Simplified Chinese. My question is whether or not it is a good idea to make language specific ...
justinl's user avatar
  • 273
9 votes
5 answers
905 views

Combine websites without hurting SEO

I have a friend that I'm helping out with some web design. Basically, the guy owns a few businesses that are all complementary of each other and he wants to combine them all into a single site. There'...
Nathan Loding's user avatar
7 votes
1 answer
4k views

Does a unique ID and title in URL slug improve SEO?

Stack Exchange posts have URLs like this: http://webmasters.stackexchange.com/questions/9848/squeezing-all-the-seo-out-of-a-url-as-possible Which is the format: /questions/{id}/{slugified-post-title}...
Jake Wilson's user avatar
6 votes
1 answer
1k views

What is the way to properly implement a Facebook Like button on a page for best SEO purposes?

On our site we want to put a Facebook Like button/widget-thingy. It is possible to create a like button, where the URL associated with the button is the page it sits on, rather than a Facebook page. ...
ElHaix's user avatar
  • 895
5 votes
2 answers
3k views

How to handle URLs that differ in case-sensitivity and show same content

For to the following URLs: http://mydomain.com/page http://mydomain.com/Page I'm showing the same content. Can this hurt SEO? I understand that theoretically it can, but does Google really penalize ...
Noam's user avatar
  • 2,018
5 votes
2 answers
1k views

Is large scale of 301 redirects for URL change harmful for SEO?

I have changed the URL for a large portion of my website (150,000+ URLs) to follow a SEO-friendly structure like all lower-case and hyphenated URLs (earlier they were capitalized at places and had ...
HBalyan's user avatar
  • 446
5 votes
6 answers
838 views

Do keyword-based filenames and URLs really matter?

We've developed a dynamic web application which uses URLs such as product.cfm?id=42 but our marketing team says we should use search friendly URLs and put our keywords into the URLs (so it would be ...
Justin Scott's user avatar
  • 1,764
4 votes
2 answers
849 views

SEO: best way to deal with short lifetime URLs?

I am currently in the process of redesigning a job advert site and am trying to put a lot more effort into my SEO. My question is how should I deal with the URLs that point to job adverts when the ...
Mike Norgate's user avatar
4 votes
3 answers
930 views

Title of the page in search results and title of google's cached version are different. Why?

Check this: http://www.google.com/search?q=site:gunlawsbystate.com+kansas+gun+laws The title of the first result is "Kansas Gun Laws - Gun Laws By State". Although, on the page google has cached the ...
Azmorf's user avatar
  • 71
4 votes
3 answers
667 views

Good Practice for Formatting SEO-Friendly URLs?

Does anybody know what the best SEO practice and most effective format for URLs is currently? All lowercase or mixed case? Example: http://www.mysite.com/What-is-My-Site/ OR http://www.mysite.com/...
user avatar
3 votes
1 answer
253 views

How to construct the URL for search with multiple input?

I am having a home page where I can search on multiple tags. How should I construct the URL? Suppose I search for tag = test_1 and tag = test_2 Should I construct the url like http://www.example....
Harshit Agarwal's user avatar
2 votes
1 answer
509 views

2 URLs pointing to one website with a unique canonical URL

I have 2 domains submitted to Google that both point to my WordPress site. I am using Yoast SEO plugin to take care of the basic SEO metadata for the website. When I view the source for each URL I ...
user3574492's user avatar
2 votes
2 answers
211 views

Would including some of the same words in every product URL be considered keyword stuffing?

I have about 130 products on my site, and I want the URL to look like this example.com/unique-product-name-ratings-reviews-prices. Since I have 130 of these pages, I am concerned about the (ratings-...
user21100's user avatar
  • 391
1 vote
3 answers
379 views

SEO pagination for items sorted in reverse chronological order

Let's have items I90, I89, ..., I2, I1 where I1 is the oldest and I100 is the newest. They are paginated and there are 30 items per page. Which is better URL from SEO point of view? 1) /items?page=1 ...
Jakub Kulhan's user avatar
1 vote
2 answers
387 views

Language Specific URLs for SEO

I'm currently building a website that is not targeted to an English speaking audience. So my thoughts are that if I were to make the URLs in the language of choice (in this case Spanish) then would ...
user avatar
1 vote
1 answer
395 views

Using request_uri instead of Query string affects SEO

Out of curiosity only. If I used (see below) https://www.example.com/index.php?blog/game/free-mmorg-review will it affect SEO rankings? The above url clearly give a simple hierarchy of the web. So I ...
Jeo's user avatar
  • 113
1 vote
1 answer
612 views

Pagination without pagination URLs - is it bad for SEO?

I've read a few articles about pagination pitfalls but none really describe my situation. I have a products page rendered with ReactJS with about 300 products and pagination (I am also using server-...
geochanto's user avatar
  • 135
0 votes
1 answer
1k views

Use forward slashes (/) or dashes (-) for URL design in 2019? (for categories in e-commerce)

What is a better URL design for an e-commerce website? Case a: http://example.com/shoes-women http://example.com/shoes-women-red http://example.com/high-heels-red http://example.com/high-heels-red-...
Marius's user avatar
  • 199
14 votes
1 answer
2k views

How to handle canonical url changes like Stack Overflow

Stack Overflow sites all have pretty urls which include the question title. In the HTML it also have canonical url for that page. I just found out that when I change the question title, the url is ...
lulalala's user avatar
  • 738
13 votes
3 answers
8k views

Will having product ID in URLs hurt SEO compared to a URL with only keywords?

Say I have a web shop with a product (optimus-prime), in a category (superheros) such that it has the URL: www.example.com/superheroes/optimus-prime Now I want to prepend the product ID (99) to the ...
GeniusDesign's user avatar
12 votes
2 answers
1k views

URL paths and their effect on SEO

We are developing a website where there will be two distinct types of content: galleries and photos. It makes little sense to use URL paths like /gallery/photo as some photos can appear in more than ...
Metalshark's user avatar
  • 3,683
11 votes
5 answers
401 views

Which of these 3 URL-Rewritings are better SEO friendly URLs?

Imagine my current flat-file no-CMS website with an URL like http://example.com/en/tomato. This is of course very unsexy and could be anything really from tomato soup, tomato the music band, tomato ...
Sam's user avatar
  • 847
10 votes
2 answers
4k views

For SEO, should the path portion of the URL be localized?

I have a site that have localized content. I would like to know if it's really important to also translate the URL paths to access the content. For example: Today, I'm handling the URLS like these: ...
John John's user avatar
  • 201
8 votes
3 answers
445 views

How do I handle the URL of an article that sits in more than one category

In our knowledge base (hosted in Wordpress) we have one article that is relevant to 2 categories. I do not want to duplicate the article and have it sitting separately in each category for fear of ...
walbuc's user avatar
  • 503