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Questions tagged [ecommerce]

eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. This is a generic tag for all ecommerce systems. Frameworks that facilitate development of such systems like magento, nopcommerce have their own tags as well.

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Dealing with Currency, Location and Language together

I currently have an eCommerce website, run on WordPress/WooCommerce, where I would like the website to reach out to different Locations, Languages and Currencies. At present, I have the following ...
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2answers
23 views

E-commerce tracking in wordpress using woo commerce

I work on a small business and they asked me to "set up e-commerce tracking on Google Analytics". First things first, some information on the webstie: It's on Wordpress I have already successfully ...
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1answer
21 views

Discrepancies In Analytics Ecommerce Data

While I think most of us are familiar with/have encountered discrepancies between GA and Google Ads or other platforms, this one has me rather stumped. A new client's reporting has always seemed a ...
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24 views

Can a site with Google ads also link to a commercial site?

Can a blog with original content and Google ads also link to a commercial site which sells stuff?
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1answer
53 views

Should I provide structured data for the related products on a single product page?

In a single product page, should I provide Schema.org structured data for the related products, too? As an example, this is a page of my ecommerce. As you can see, there are 5 Product items in the ...
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1answer
36 views

Use of word “buy” as focus keyword

I am building an e-commerce Website using WooCommerce and Yoast SEO. I am looking at the competition and I noticed that in my industry, if you type "buy adidas stan smith" on Google, results that ...
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1answer
24 views

Does moving eCommerce platforms have the potential to tank SEO initially even if we expect better SEO in the long term?

We are currently re-platforming from an old e-seller pro eCommerce website to Magento. our domain has been registered for over 15 years and Google has indexed the existing website, we even show on ...
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1answer
20 views

Pricing on product page only shown with campaign code, but can I omit it from the canonical URL?

I have a product page in the following format: example.com/products/brand?campaignCode=<a campaignCode> The /brand page shows generic information about the brand (name, description, image, etc....
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1answer
28 views

Will the google crawler miss the footer content if we implement unlimited lazy loading of our Products in our Catalog Page on our Ecommerce Website?

Our SEO expert has suggested we not do lazy load and do pagination as they said google crawler will not be able to crawl footer content if we implement unlimited lazy loading of our Products in our ...
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1answer
34 views

How long to recover Google traffic after period of out of stock in webstore?

I have a webstore and recently went on holiday so just placed all of the products out of stock and left the website open. In this time my traffic, which is almost entirely from google, dropped from 5k ...
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1answer
89 views

How does ecommerce tracking work for multiple currencies

I have a client based in the UK which sells from one website to multiple countries. I am setting up standard ecommerce tracking through GTM and wondering, if someone pays in USD, will GA recognise ...
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2answers
54 views

Affiliate networks: what work do they involve on my store?

I run a fairly successful online store. I would like to join an affiliate network to drive more traffic to my site, and I would like to know what sort of technical effort this involves. Let's say ...
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3answers
57 views

Does the currency in a webshop affect SEO?

Does a page get ranked higher in google, bing, ... if a webshop uses the user's local currency? I am wondering because we are discussing to add more currencies to our webshop. Our thoughts are that ...
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1answer
36 views

Ecommerce SEO structure - Headings [duplicate]

I have done quite a bit of research on SEO as I have a new website (around 6 months old) and it does not feature on google for any search terms that I would associate with it other than the website ...
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2answers
300 views

JSON-LD for a product brand page as a showcase of a web store

After my first question about Store main blocks, I think this is way better to explain with an example. Let's say we are doing the Footlocker webpage. And we have a homepage JSON-LD like this (which ...
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1answer
71 views

How do we track customer lifetime value (LTV) through Google Analytics or our own database?

We operate a cashback site with clients from all over the world. Our business model is pretty simple. A client registers to us and finds products or services he/she likes. The client goes to our ...
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0answers
88 views

Implementing GTM and Data Layer with Squarespace CMS

I only have a remedial understanding of javascript and how data layers work at the moment. I am simply trying to implement a data layer onto a basic ecommerce site using the Squarespace CMS so I can ...
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1answer
51 views

Should rel=nofollow be used, when internally linking to cousin pages?

I am currently working on an eCommerce website. I am thinking of creating a structure, which would allow the visitor to browse the site by Product Category, Room and Theme. As such, I would end up ...
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2answers
28 views

How can I address my website product content being considered duplicate because it's on retailer websites?

Currently I provide retailers (e.g. Amazon) with the same product content that's on my website. However, I want to do my best to get my website ranking over retailers, especially for brand terms. ...
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1answer
180 views

Tagging different currency pages for multi-currency webshop

I present two selections in my site; one is language (which will change the URL and content) and currency. The currency setting is applied via querystring, like page?curr=EUR, then it'll remember for ...
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1answer
65 views

Why do some sites replace a 'Product Parent Category' with a 'Page'?

Recently, I have been looking at how websites structure their eCommerce sites. After browsing quite a few sites, I have noticed there seems to be 2 primary approaches in how to handle 'Parent' and '...
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2answers
15 views

Now that I have a eCommerce website for it, can I continue to use a Facebook group, or should I convert it to a page?

I set up a Facebook Group for an activity in my town. I have now set up a website selling merchandise and other items specific to the Facebook Group and have been advised that groups should be for ...
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2answers
22 views

Can you optimise ecommerce product pages for SEO when the product names are specific and have no search volume?

If there's no search volume for individual product names, should I just focus on optimising category pages rather than individual products?
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2answers
50 views

Do search engines factor in both Product Categories and their Tags, when ranking pages?

I am currently working on an Arts & Crafts eCommerce website, with my current focus being on the creation of the Content Inventory/Site Architecture. I am wondering if, as part of their SERP ...
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1answer
67 views

Can I use a cart software like shopify with my custom website?

I'm sure there is an obvious answer to this question, but can't seem to find it. I'm building a custom site for a client (html/php) and need to have a web store on it. Building a web store from ...
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0answers
19 views

Hikashop USPS Shipping plugin does not seem to be computing shipping rates correctly

I have a near fatal issue where I can not get the USPS (United States Postal Service) Plugin written for Hikashop to return the proper USPS Postal Rates. According to the developers it "should be ...
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0answers
37 views

Are the list of products being purchased required for the Google Analytics enhanced eCommerce checkout step?

I want to push checkout step data dynamically to GA Enhanced Ecommerce (after each AJAX step progression), but I don't currently have access to the array of products in the cart. I have the step push ...
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1answer
42 views

Will adding an external ecommerce link to a site navigation effect seo?

I have an ecommerce store built with an external vendor on a different URL than my main site. If I add a link to the store in the navigation of my main site, will this be seen as malicious by Google ...
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1answer
56 views

Product pages were found as duplicate content and thin content

I have a lot of products on my website that only have a short description on them, and don't have much content. Google does not show them in the index when I search for my domain and says: "In order ...
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1answer
52 views

Using Schema.org's OfferCatalog for separate offers from different sellers

Is it a proper usage when OfferCatalog contains offers from different sellers (online marketplace, for instance)? The intent is to create offer list which contains separate offers from different ...
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1answer
24 views

Keep order status private from search engines?

I searched hard before posting this question. I apologize if it is a duplicate or if this is not the correct forum. We have a homegrown shopping cart website. We do not require shoppers to register ...
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2answers
30 views

If I sell the same things that a manufacturer sells on their site, does my SEO suffer if I use their default product descriptions?

If I sell the same things that a manufacturer sells on their site, does my SEO suffer if I use their default product descriptions? I understand that technical specs are ok.
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0answers
115 views

Funnel visualisation vs Reverse goal path

I manage an e-commerce and I created 10 different goals on Google Analytics - all of them with "destination" that "equals to" the URL of purchase completed. Also I created for all the goals, the ...
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0answers
414 views

Google Analytics payment gateway referrals whack-a-mole

My employer uses third-party payment gateways to process debit and credit card payments on our website. Until recently, including these in GA's Referral Exclusion list has been adequate to make sure ...
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0answers
243 views

In Google Analytics e-commerce data, should the product price include tax?

Should the product price include tax in Google Analytics e-commerce data? Is that tax then tracked separately?
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0answers
42 views

SAQ A-EP - what do the initials stand for?

When it comes to delegating PCI compliance to payment service providers, there are two types of integrations: SAQ A and SAQ A-EP. SAQ means Self-Assessment Questionnaire. But I can't figure out what "...
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1answer
66 views

How to add SEO related terms in the page to maximize seo rank for certain keywords?

We have platform where users can sell their bikes. The most relevant SEO key terms user type to find online platform to sell the bike is like: Sell bike in new york Sell bike in new jersey (Similar ...
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1answer
247 views

Schema.org Product: Same product, different quantities?

How do you deal with a product that the only "variation" is the quantity pack (which changes the price per unit)? Example: 100 Sheets $11.40 300 Sheets $32.85 (Save 4%)
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1answer
47 views

Can a Web store with .eu domain sell products intended only for UK market?

This has nothing to do with Brexit and I am not even sure this is the right place to ask this question. I recently bought an electrical appliance from a Web store with the .eu domain extension, only ...
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0answers
51 views

Google Analytics - Comparing transactions vs page metrics

Is it possible to compare ecommerce transactions (eg product performance) vs page metrics, like average amount of time on page, page views, pages per session, etc? I'm trying to find out things like ...
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1answer
36 views

Do similar products across different categories affect SEO?

If I have one category Long Sleeve T-Shirt With its products Family Long Sleeve T-Shirt Children Long Sleeve T-Shirt Vintage Long Sleeve T-Shirt Now I have another category Jersey T-Shirt But ...
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2answers
218 views

If product titles are similar to category title, how does it affect SEO?

Let's say I have a product title of "Long Sleeve Shirts" Will it be okay if my products' titles are Children long sleeve shirts Family long sleeve shirts Couple long sleeve shirts So every ...
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1answer
44 views

Do we really need Google services to increase profits?

Do we really need Google services like analytics (maybe), Adwords, remarketing etc. to increase profits? I ask this question because according to my observation e-commerce sites pay huge amount of ...
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0answers
30 views

XCart 4 coupon code for free shipping AND free item (100% discount)

I am running XCart 4 Classic. We need to set up a coupon code that will allow for Free Shipping + 100% off (free product). An additional requirement is that this will apply to certain products but I ...
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0answers
36 views

Only half the revenue data gets logged in Google Analytics ecommerce

I am sending the following data to Google Analytics to register ecommerce transactions: First of all transaction data: 'form_params' => [ 'v' => $gaVersion, '...
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0answers
20 views

What should I worry about after installing Magento CE [closed]

I am currently managing a project of Magento CE new build (to replace a Woocommerce) on a UNIX system, provided to me by Digital Ocean. My friends keep saying that Magento is a performance killer, ...
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0answers
29 views

What's the effect on SEO if you can change part of a URL and still receive the same page?

I have a domain for my webshop, and for all the category pages the structure is like this: www.domain.com/category-NAME/category-NUMBER. See the screenshot below for an example. I can change the ...
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1answer
3k views

How to avoid double counting GA eCommerce transactions with GTM

I'm trying to get some clarity on how the GA eCommerce tracking works with regards to double counting transactions. We are going to be pushing the transaction data to the Data Layer on the "Payment ...
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1answer
88 views

Keyword stuffing occuring unintentionally on e-commerce site

I am working on a category page of an e-commerce site. I want to rank this category page for a particular keyword. This category page has almost 30 products having the same keyword in the title with ...
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1answer
803 views

Case for and against different URLs for rel=“canonical” and og:url meta tags

I am trying to decide whether it is a good idea to use different URLs for the rel="canonical" and open graphs og:url links in the following use case: A pretty standard product page: https://www....