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Questions tagged [ecommerce]

eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. This is a generic tag for all ecommerce systems. Frameworks that facilitate development of such systems like magento, nopcommerce have their own tags as well.

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Shopping card value of organic channels becomes lower. Why?

I monitor lowering of the shopping card value of organic channel. The shopping card value doesnt drop, but becomes lower, minus 25% while last three months. Other channels (paid, affiliate, newsletter)...
Evgeniy's user avatar
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0 votes
1 answer
19 views

For an e-commerce website, how many pages should I allow users to navigate through?

some e-commerce website do not allow user to go through high page numbers, for example: Gumtree allows max 50 pages Note that there are 163K produces in the search result (no filter was used) and page ...
Hooman Bahreini's user avatar
0 votes
2 answers
231 views

GA4 - E-Commerce Purchase Event Tracking - Incorrect Values

I have setup the GA4 with Google Tag Manager, created tags exactly as described in the Dev Guides I have several issues: The purchase event count is not the same as the real orders count (more than ...
Ahmed Moayad AlMoghrabi's user avatar
2 votes
1 answer
96 views

Solution for real time image resizing

I've recently taken over an ecommerce website (example.com) and I'm looking to make some improvements to how media files are delivered. Currently when an image is uploaded for a product, the process ...
kinggs's user avatar
  • 121
1 vote
1 answer
22 views

Transactional verb in URL: do or don't?

Imagine, you have around 10 years old online print shop and you make it ready for relaunch. Its URL conception is logical, like: Category: /shop/category.html Product: /shop/category/product.html ...
Evgeniy's user avatar
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0 votes
1 answer
34 views

Calculating UK VAT when discount is applied

Most e-commerce websites display Gross total minus a discount but how does this affect VAT? Does the discount need to be taken from the Net Total? Unfortunately it has been difficult to find a ...
Robert's user avatar
  • 13
3 votes
2 answers
63 views

Best seo pratice for category pages

Let's say you have an e-commerce store that has a category page of "Easter Offers" with an URL of /easter-offers which contains special discounted products which only easter for Easter. ...
goose84's user avatar
  • 131
3 votes
0 answers
34 views

Why are there data discrepancies in my Google Analytics Ecommerce report when I compare year-on-year?

I have found some quite large discrepancies in my Conversions --> Ecommerce --> Product Performance report. The data for the same time period is changing when I use the 'compare to' tool. The ...
Alysha's user avatar
  • 31
1 vote
1 answer
50 views

Optimised URL structure for e-commerce product pages

I am reviewing the URL structure of our marketplace, especially for the product pages (we have around 10,000 product pages). Current format (includes ID for both artist and artwork name): https://www....
Francois Costa's user avatar
2 votes
1 answer
45 views

How much does non-unique content (e.g. product specifications) affect SEO in the context of e-commerce?

Say we have a fairly successful (locally, on its product niche) online store with original content (images, descriptions, specifications). Now, we are given the possibility of working with an ...
Kanghu's user avatar
  • 121
2 votes
1 answer
30 views

Which has better SEO for a large amount of similar products? Shorter or longer product descriptions

I am building a e-commerce site with a large amount (100s) of similar products. Product descriptions will be batch generated and will therefore be very similar, with only slight modifications in the ...
Stef Verdonk's user avatar
2 votes
0 answers
58 views

What are the factors that lead to a listing in Google's shopping graph ranking?

I work for an online retailer that sells thousands of products from hundreds of brands. We've been advertising with AdWords (Google Ads) and Shopping for the better part of a decade with great results....
Devin Flynn-Connolly's user avatar
4 votes
1 answer
44 views

Paypal account for a second shop so that the payment always appears in the name of the store the client is shopping in

I have one online store, let's say, AAA store with a PayPal gateway. Now i want to open another store, BBB store, with the same account (if possible, but it's not my main concern). Of course, for the ...
mayaadi's user avatar
  • 41
4 votes
1 answer
251 views

Considerations for choosing the correct H1 tag for an e-commerce website

I am working on an online marketplace which has different categories like Jobs, Cars, Real Estate, etc. This question is about choosing the best title (h1 tag) for the search results page. Most of the ...
Hooman Bahreini's user avatar
1 vote
1 answer
20 views

Use of single-page sites to point to products?

I am contemplating creating a couple single page sites to point to a particular woocommerce item. Advantages are: Can gear the content of the page to that single item for SEO and readability Can ...
Jon Glazer's user avatar
1 vote
0 answers
12 views

Root Domain 301 Redirect Except Checkout Page - 2 Sites Merged

I have a client who is merging his two ecommerce websites into one. The first ecommerce site is about knowledge of the products and second ecommerce website is to buy the product. It is interlinked ...
stevenkingg99's user avatar
2 votes
1 answer
5k views

Schema markup for product categories and subcategories - how to?

I've been wondering about which Schema should I use for an e-commerce site of one of my clients' website. Can't show proper code and sensitive information, but I'll try to explain what I've been ...
Jacek Matuszewski's user avatar
1 vote
0 answers
208 views

Having schema.org inside noindex on one page?

I have an e-commerce website that reuses a snippet to render products on the category, search and cart pages (for the upsell area, and not the actual cart contents). The snippet uses the schema.org ...
ᴍᴇʜᴏᴠ's user avatar
1 vote
2 answers
210 views

SEO / Usability impact of redirecting product category pages to different category pages

I am looking for any advice with regards to the SEO / Usability impact of the following. On the ecommerce site, there are category pages that can be navigated to through various methods. Essentially ...
noelmcg's user avatar
  • 241
3 votes
1 answer
156 views

Change the canonical URL within a product variations group when one goes out of stock?

Ecommerce shop has different pages for different product sizes: /shirt-size-s/ /shirt-size-m/ /shirt-size-xl/ They all point to /shirt-size-s/ as canonical and only this page goes to sitemap.xml ...
torasko's user avatar
  • 31
0 votes
1 answer
39 views

Filter E-Commerce transactions by event

I have an event that fires whenever a user picks a specific payment method. It has an event category of 'Payment Methods' and a Label of 'Finance'. I am trying to exclude any of these transactions ...
Pickledegg's user avatar
0 votes
0 answers
24 views

Redirecting home page to a subdomain, but keeping root domain for blog and ecommerce

This is a fairly unique situation, hence my question here. My client has an ecommerce business that includes both retail and wholesale customers. We recently changed her retail side over to Shopify ...
protohominid's user avatar
2 votes
2 answers
2k views

Can I use images from the manufacturer's website or other retailers for my eCommerce site?

I run a retail home appliances and cookware store, I want to create an online platform/eCommerce store to expand my business. So can I use images from the manufacturer's website or from other ...
krish jain's user avatar
1 vote
1 answer
94 views

Will changing IP address cause any integration or security problems?

We have an ecommerce website that uses PayPal and SagePay to process payments. Our host moved our site to a new server recently, resulting a change of IP address. This caused SagePay to temporarily ...
SamTheMan's user avatar
  • 603
2 votes
2 answers
72 views

How to add additional e-Commerce product SEO metadata when the web page content is partially dynamic?

I have some product pages on my e-Commerce website that have variants on them. Each variant has three things that are relevant to this discussion: A SKU that is unique to our business A manufacturer ...
test's user avatar
  • 21
3 votes
1 answer
37 views

What to do to recover after deploying a new shopping cart / site and Google smacks you?

I recently deployed a reworked online store that was previously built with a system that suddenly went out of business. It was a rush and I ended up with new URLs for all products with even some ...
ylluminate's user avatar
1 vote
1 answer
117 views

What to do when a product page outranks the entire category

I have only recently begun to deeply optimize my product categories for SEO and making great headway. However there is a single product which, being very popular and amassing heavy backlinks and ...
Whitesky's user avatar
0 votes
0 answers
48 views

Google Analytics Ecommerce doesn't track Social media referrals

I have GA set up with external payment gateway. The cross-domain linker properly tracks both website and the payment gateway. Ecommerce tracks all referrals correctly (direct, organic, newsletters etc....
Emil Hristov's user avatar
1 vote
0 answers
124 views

How can I create enough content on an e-commerce site to qualify for Google AdSense?

I have an e-commerce site that is basically a catalogue of products. The only pages that have a lot of text are the privacy policy and terms and condition; the rest have images of products with their ...
Paula's user avatar
  • 121
5 votes
2 answers
3k views

Can alt text be the same for multiple product images?

On our product pages, we have a main image of the product as well as several "zoomed in" images that highlight different parts of the product. I am assuming that using the exact same alt text for the ...
ma77c's user avatar
  • 315
0 votes
1 answer
32 views

SEO friendly multilanguage approach with Webshop host

I'm setting up a multilanguage regional based webshop via Wix. SEO is important. Wix' "solution" to SEO multilanguage support is over URL parameters (?lang=en) and Google / Moz documentation says that'...
Sam J's user avatar
  • 1
1 vote
1 answer
210 views

Implementing Google Enhanced e-commerce Tracking with Google Tag Manager

Implementation of Google e-commerce in my code I already have implemented the dataLayer variables and events in my code thanks to Google Tag Manager e-commerce implementation guide. Thus, I do have ...
JMax's user avatar
  • 155
1 vote
1 answer
566 views

How to add Schema.org structured data on product pricing page?

We have two pages on our website: Product Page https://www.zigwheels.com/newbikes/Royal-Enfield/Classic-350 Product Price Page https://www.zigwheels.com/newbikes/Royal-Enfield/Classic-350/on-road-...
maverick's user avatar
  • 538
3 votes
3 answers
1k views

Hierarchical vs Flat sitemap

I want to create a sitemap for my e-commerce website. On the home page, there is a multi-level menu like this: User can click on any of the following links from the Home Page: Fashion: enter ...
Hooman Bahreini's user avatar
2 votes
2 answers
150 views

Google XML Feed, Schema and product availability

Regarding product availability, there's that little something I don't quite understand. We have an online store with a few thousand products. Some of those products we don't have "in stock" for ...
Jivago's user avatar
  • 175
0 votes
1 answer
37 views

Which method provides a better user experience? [closed]

We have a CMS e-commerce website and sell pet foods. But unlike any e-commerce site, our customers do not buy the products for themselves. Our customers buy products to be sent to the animal rights ...
Melih's user avatar
  • 129
1 vote
0 answers
30 views

"ItemAvailability" value for factory direct (non stocking distribution) items?

Anyone know the best way to communicate ItemAvailability in cases where the item cannot be stocked, but the item is available direct from the manufacturer/factory? In other words, sometime a ...
Ronnie Royston's user avatar
0 votes
0 answers
54 views

Sitemap confusion on Google Console: One website accessible by two URLs

I am a novice when it comes to websites, the language and technical side. Excuse if this sounds elementary. If you have one website accessible by two URLs, do I need to add a sitemap for each one? ...
Lisa N's user avatar
  • 1
0 votes
1 answer
1k views

Use forward slashes (/) or dashes (-) for URL design in 2019? (for categories in e-commerce)

What is a better URL design for an e-commerce website? Case a: http://example.com/shoes-women http://example.com/shoes-women-red http://example.com/high-heels-red http://example.com/high-heels-red-...
Marius's user avatar
  • 199
2 votes
1 answer
69 views

Is setting deep filtered categories to noindex a good practise?

The situation now: The project is not launched, but we have lot of categories and a big filter system in the end (color, brand, dimension, size, model, material,..). Most of categories will have a ...
Marius's user avatar
  • 199
1 vote
1 answer
39 views

What are the SEO benefits of a product specification/detail page vs a product overview page?

Is or should there be a difference between these two pages or should they be combined to form one page? I'm just curious because I haven't seen a product page on an ecommerce site go into heavy detail ...
Brendan Vogt's user avatar
  • 1,115
0 votes
2 answers
70 views

E-commerce tracking in wordpress using woo commerce

I work on a small business and they asked me to "set up e-commerce tracking on Google Analytics". First things first, some information on the webstie: It's on Wordpress I have already successfully ...
George Eco's user avatar
1 vote
1 answer
42 views

Discrepancies In Analytics Ecommerce Data

While I think most of us are familiar with/have encountered discrepancies between GA and Google Ads or other platforms, this one has me rather stumped. A new client's reporting has always seemed a ...
Gesundheit's user avatar
1 vote
0 answers
28 views

Can a site with Google ads also link to a commercial site?

Can a blog with original content and Google ads also link to a commercial site which sells stuff?
Talltail's user avatar
0 votes
1 answer
717 views

Should I provide structured data for the related products on a single product page?

In a single product page, should I provide Schema.org structured data for the related products, too? As an example, this is a page of my ecommerce. As you can see, there are 5 Product items in the ...
Mystikal's user avatar
1 vote
1 answer
194 views

Use of word "buy" as focus keyword

I am building an e-commerce Website using WooCommerce and Yoast SEO. I am looking at the competition and I noticed that in my industry, if you type "buy adidas stan smith" on Google, results that ...
CJ42's user avatar
  • 11
1 vote
1 answer
37 views

Does moving eCommerce platforms have the potential to tank SEO initially even if we expect better SEO in the long term?

We are currently re-platforming from an old e-seller pro eCommerce website to Magento. our domain has been registered for over 15 years and Google has indexed the existing website, we even show on ...
Claude V's user avatar
2 votes
1 answer
24 views

Pricing on product page only shown with campaign code, but can I omit it from the canonical URL?

I have a product page in the following format: example.com/products/brand?campaignCode=<a campaignCode> The /brand page shows generic information about the brand (name, description, image, etc....
lcaaroe's user avatar
  • 71
1 vote
1 answer
387 views

Will the google crawler miss the footer content if we implement unlimited lazy loading of our Products in our Catalog Page on our Ecommerce Website?

Our SEO expert has suggested we not do lazy load and do pagination as they said google crawler will not be able to crawl footer content if we implement unlimited lazy loading of our Products in our ...
chaitanya gali's user avatar
3 votes
1 answer
43 views

How long to recover Google traffic after period of out of stock in webstore?

I have a webstore and recently went on holiday so just placed all of the products out of stock and left the website open. In this time my traffic, which is almost entirely from google, dropped from 5k ...
Callum O'Neill's user avatar

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