Questions tagged [ecommerce]

eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. This is a generic tag for all ecommerce systems. Frameworks that facilitate development of such systems like magento, nopcommerce have their own tags as well.

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6 views

What system/software are sites such as Ticketmaster or Livenation using for their event-ticket sales? [closed]

Whenever you purchase a ticket for an event, such as a concert, you would end up at a website similar to Ticketmaster or Livenation. These websites would allow you to find a listing of events through ...
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5 views

Cart-items displays error after inserting description field [closed]

I've been trying to figure out why my cart item is showing error, but can't seem to figure it out. The problem began when I included description field through contentful, and a little modification of ...
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21 views

What to do to recover after deploying a new shopping cart / site and Google smacks you?

I recently deployed a reworked online store that was previously built with a system that suddenly went out of business. It was a rush and I ended up with new URLs for all products with even some ...
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20 views

What to do when a product page outranks the entire category

I have only recently begun to deeply optimize my product categories for SEO and making great headway. However there is a single product which, being very popular and amassing heavy backlinks and ...
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14 views

Very expensive product, I want to offer one online payment and one offline

We are building an e-commerce which sells hearing aids, and in my country (Brazil) they are very expensive (almost the price of a car). If a Hearing Aid costs USD 10.000, people here in Brazil have ...
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31 views

Google Analytics Ecommerce doesn't track Social media referrals

I have GA set up with external payment gateway. The cross-domain linker properly tracks both website and the payment gateway. Ecommerce tracks all referrals correctly (direct, organic, newsletters etc....
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28 views

How can I create enough content on an e-commerce site to qualify for Google AdSense?

I have an e-commerce site that is basically a catalogue of products. The only pages that have a lot of text are the privacy policy and terms and condition; the rest have images of products with their ...
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25 views

Wordpress with Ecommerce Software on Subdomain

I've just finished building a wordpress site for the company I work for. The original plan was to build out the store with woocommerce. However we have over 11,000 products and orders need to work ...
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2answers
208 views

Can alt text be the same for multiple product images?

On our product pages, we have a main image of the product as well as several "zoomed in" images that highlight different parts of the product. I am assuming that using the exact same alt text for the ...
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1answer
24 views

SEO friendly multilanguage approach with Webshop host

I'm setting up a multilanguage regional based webshop via Wix. SEO is important. Wix' "solution" to SEO multilanguage support is over URL parameters (?lang=en) and Google / Moz documentation says that'...
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1answer
85 views

Implementing Google Enhanced e-commerce Tracking with Google Tag Manager

Implementation of Google e-commerce in my code I already have implemented the dataLayer variables and events in my code thanks to Google Tag Manager e-commerce implementation guide. Thus, I do have ...
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69 views

How to add Schema.org structured data on product pricing page?

We have two pages on our website: Product Page https://www.zigwheels.com/newbikes/Royal-Enfield/Classic-350 Product Price Page https://www.zigwheels.com/newbikes/Royal-Enfield/Classic-350/on-road-...
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299 views

Hierarchical vs Flat sitemap

I want to create a sitemap for my e-commerce website. On the home page, there is a multi-level menu like this: User can click on any of the following links from the Home Page: Fashion: enter ...
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Should I mention my products on marketplaces as <link rel=“alternate” … >?

Assume your are selling a product on both own webstore and marketplaces like eBay. The marketplace will insert a canonical link in your product page on its sites. So far I know, one can't do anything ...
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13 views

Requiring billing address form prior to PayPal checkout for digital goods?

I have recently moved off of Woocommerce selling digital-only products (templates, plugins etc). Having used PayPal only, my shop collected billing info via PayPal transaction and the user never had ...
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46 views

Google XML Feed, Schema and product availability

Regarding product availability, there's that little something I don't quite understand. We have an online store with a few thousand products. Some of those products we don't have "in stock" for ...
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1answer
34 views

Which method provides a better user experience? [closed]

We have a CMS e-commerce website and sell pet foods. But unlike any e-commerce site, our customers do not buy the products for themselves. Our customers buy products to be sent to the animal rights ...
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20 views

“ItemAvailability” value for factory direct (non stocking distribution) items?

Anyone know the best way to communicate ItemAvailability in cases where the item cannot be stocked, but the item is available direct from the manufacturer/factory? In other words, sometime a ...
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47 views

Sitemap confusion on Google Console: One website accessible by two URLs

I am a novice when it comes to websites, the language and technical side. Excuse if this sounds elementary. If you have one website accessible by two URLs, do I need to add a sitemap for each one? ...
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1answer
101 views

Use forward slashes (/) or dashes (-) for URL design in 2019? (for categories in e-commerce)

What is a better URL design for an e-commerce website? Case a: http://example.com/shoes-women http://example.com/shoes-women-red http://example.com/high-heels-red http://example.com/high-heels-red-...
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1answer
38 views

Is setting deep filtered categories to noindex a good practise?

The situation now: The project is not launched, but we have lot of categories and a big filter system in the end (color, brand, dimension, size, model, material,..). Most of categories will have a ...
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1answer
31 views

What are the SEO benefits of a product specification/detail page vs a product overview page?

Is or should there be a difference between these two pages or should they be combined to form one page? I'm just curious because I haven't seen a product page on an ecommerce site go into heavy detail ...
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2answers
43 views

E-commerce tracking in wordpress using woo commerce

I work on a small business and they asked me to "set up e-commerce tracking on Google Analytics". First things first, some information on the webstie: It's on Wordpress I have already successfully ...
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1answer
30 views

Discrepancies In Analytics Ecommerce Data

While I think most of us are familiar with/have encountered discrepancies between GA and Google Ads or other platforms, this one has me rather stumped. A new client's reporting has always seemed a ...
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25 views

Can a site with Google ads also link to a commercial site?

Can a blog with original content and Google ads also link to a commercial site which sells stuff?
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1answer
308 views

Should I provide structured data for the related products on a single product page?

In a single product page, should I provide Schema.org structured data for the related products, too? As an example, this is a page of my ecommerce. As you can see, there are 5 Product items in the ...
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1answer
58 views

Use of word “buy” as focus keyword

I am building an e-commerce Website using WooCommerce and Yoast SEO. I am looking at the competition and I noticed that in my industry, if you type "buy adidas stan smith" on Google, results that ...
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1answer
31 views

Does moving eCommerce platforms have the potential to tank SEO initially even if we expect better SEO in the long term?

We are currently re-platforming from an old e-seller pro eCommerce website to Magento. our domain has been registered for over 15 years and Google has indexed the existing website, we even show on ...
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1answer
20 views

Pricing on product page only shown with campaign code, but can I omit it from the canonical URL?

I have a product page in the following format: example.com/products/brand?campaignCode=<a campaignCode> The /brand page shows generic information about the brand (name, description, image, etc....
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1answer
51 views

Will the google crawler miss the footer content if we implement unlimited lazy loading of our Products in our Catalog Page on our Ecommerce Website?

Our SEO expert has suggested we not do lazy load and do pagination as they said google crawler will not be able to crawl footer content if we implement unlimited lazy loading of our Products in our ...
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1answer
36 views

How long to recover Google traffic after period of out of stock in webstore?

I have a webstore and recently went on holiday so just placed all of the products out of stock and left the website open. In this time my traffic, which is almost entirely from google, dropped from 5k ...
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1answer
147 views

How does ecommerce tracking work for multiple currencies

I have a client based in the UK which sells from one website to multiple countries. I am setting up standard ecommerce tracking through GTM and wondering, if someone pays in USD, will GA recognise ...
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2answers
81 views

Affiliate networks: what work do they involve on my store?

I run a fairly successful online store. I would like to join an affiliate network to drive more traffic to my site, and I would like to know what sort of technical effort this involves. Let's say ...
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3answers
132 views

Does the currency in a webshop affect SEO?

Does a page get ranked higher in google, bing, ... if a webshop uses the user's local currency? I am wondering because we are discussing to add more currencies to our webshop. Our thoughts are that ...
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1answer
210 views

Ecommerce SEO structure - Headings [duplicate]

I have done quite a bit of research on SEO as I have a new website (around 6 months old) and it does not feature on google for any search terms that I would associate with it other than the website ...
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2answers
1k views

JSON-LD for a product brand page as a showcase of a web store

After my first question about Store main blocks, I think this is way better to explain with an example. Let's say we are doing the Footlocker webpage. And we have a homepage JSON-LD like this (which ...
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1answer
125 views

How do we track customer lifetime value (LTV) through Google Analytics or our own database?

We operate a cashback site with clients from all over the world. Our business model is pretty simple. A client registers to us and finds products or services he/she likes. The client goes to our ...
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1answer
87 views

Should rel=nofollow be used, when internally linking to cousin pages?

I am currently working on an eCommerce website. I am thinking of creating a structure, which would allow the visitor to browse the site by Product Category, Room and Theme. As such, I would end up ...
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2answers
35 views

How can I address my website product content being considered duplicate because it's on retailer websites?

Currently I provide retailers (e.g. Amazon) with the same product content that's on my website. However, I want to do my best to get my website ranking over retailers, especially for brand terms. ...
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1answer
365 views

Tagging different currency pages for multi-currency webshop

I present two selections in my site; one is language (which will change the URL and content) and currency. The currency setting is applied via querystring, like page?curr=EUR, then it'll remember for ...
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1answer
101 views

Why do some sites replace a 'Product Parent Category' with a 'Page'?

Recently, I have been looking at how websites structure their eCommerce sites. After browsing quite a few sites, I have noticed there seems to be 2 primary approaches in how to handle 'Parent' and '...
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2answers
16 views

Now that I have a eCommerce website for it, can I continue to use a Facebook group, or should I convert it to a page?

I set up a Facebook Group for an activity in my town. I have now set up a website selling merchandise and other items specific to the Facebook Group and have been advised that groups should be for ...
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2answers
22 views

Can you optimise ecommerce product pages for SEO when the product names are specific and have no search volume?

If there's no search volume for individual product names, should I just focus on optimising category pages rather than individual products?
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2answers
53 views

Do search engines factor in both Product Categories and their Tags, when ranking pages?

I am currently working on an Arts & Crafts eCommerce website, with my current focus being on the creation of the Content Inventory/Site Architecture. I am wondering if, as part of their SERP ...
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1answer
123 views

Can I use a cart software like shopify with my custom website?

I'm sure there is an obvious answer to this question, but can't seem to find it. I'm building a custom site for a client (html/php) and need to have a web store on it. Building a web store from ...
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20 views

Hikashop USPS Shipping plugin does not seem to be computing shipping rates correctly

I have a near fatal issue where I can not get the USPS (United States Postal Service) Plugin written for Hikashop to return the proper USPS Postal Rates. According to the developers it "should be ...
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44 views

Are the list of products being purchased required for the Google Analytics enhanced eCommerce checkout step?

I want to push checkout step data dynamically to GA Enhanced Ecommerce (after each AJAX step progression), but I don't currently have access to the array of products in the cart. I have the step push ...
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1answer
47 views

Will adding an external ecommerce link to a site navigation effect seo?

I have an ecommerce store built with an external vendor on a different URL than my main site. If I add a link to the store in the navigation of my main site, will this be seen as malicious by Google ...
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1answer
58 views

Product pages were found as duplicate content and thin content

I have a lot of products on my website that only have a short description on them, and don't have much content. Google does not show them in the index when I search for my domain and says: "In order ...
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1answer
144 views

Using Schema.org's OfferCatalog for separate offers from different sellers

Is it a proper usage when OfferCatalog contains offers from different sellers (online marketplace, for instance)? The intent is to create offer list which contains separate offers from different ...

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