Questions tagged [ecommerce]

eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. This is a generic tag for all ecommerce systems. Frameworks that facilitate development of such systems like magento, nopcommerce have their own tags as well.

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Which has better SEO for a large amount of similar products? Shorter or longer product descriptions

I am building a e-commerce site with a large amount (100s) of similar products. Product descriptions will be batch generated and will therefore be very similar, with only slight modifications in the ...
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For websites I keep using wordpress, should I be using another framework/CMS? [duplicate]

I keep using WordPress to build sites for clients. I rarely use anything else for small clients. They need things like: A blog. Templated pages / posts they can edit & add without needing web ...
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GSC is showing 404 not found while the links have content and are working fine [duplicate]

I have an eCommerce website. Around 30 URLs are showing 404 not found while all of them are working fine when opened. Can't seem to find what is causing these 404 errors. Most of these pages are ...
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2 votes
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What are the factors that lead to a listing in Google's shopping graph ranking?

I work for an online retailer that sells thousands of products from hundreds of brands. We've been advertising with AdWords (Google Ads) and Shopping for the better part of a decade with great results....
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1 vote
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Paypal account for a second shop so that the payment always appears in the name of the store the client is shopping in

I have one online store, let's say, AAA store with a PayPal gateway. Now i want to open another store, BBB store, with the same account (if possible, but it's not my main concern). Of course, for the ...
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4 votes
1 answer
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Considerations for choosing the correct H1 tag for an e-commerce website

I am working on an online marketplace which has different categories like Jobs, Cars, Real Estate, etc. This question is about choosing the best title (h1 tag) for the search results page. Most of the ...
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1 vote
1 answer
19 views

Use of single-page sites to point to products?

I am contemplating creating a couple single page sites to point to a particular woocommerce item. Advantages are: Can gear the content of the page to that single item for SEO and readability Can ...
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Changing host's location and company affects SEO? [duplicate]

I have an e-commerce site to sell products to the USA but my host is located in Germany at the moment. Unfortunately, I'm not satisfied with it and thinking to change this. If I will change my host ...
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1 vote
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Root Domain 301 Redirect Except Checkout Page - 2 Sites Merged

I have a client who is merging his two ecommerce websites into one. The first ecommerce site is about knowledge of the products and second ecommerce website is to buy the product. It is interlinked ...
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1 vote
1 answer
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Schema markup for product categories and subcategories - how to?

I've been wondering about which Schema should I use for an e-commerce site of one of my clients' website. Can't show proper code and sensitive information, but I'll try to explain what I've been ...
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1 vote
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Having schema.org inside noindex on one page?

I have an e-commerce website that reuses a snippet to render products on the category, search and cart pages (for the upsell area, and not the actual cart contents). The snippet uses the schema.org ...
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1 vote
2 answers
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SEO / Usability impact of redirecting product category pages to different category pages

I am looking for any advice with regards to the SEO / Usability impact of the following. On the ecommerce site, there are category pages that can be navigated to through various methods. Essentially ...
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3 votes
1 answer
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Change the canonical URL within a product variations group when one goes out of stock?

Ecommerce shop has different pages for different product sizes: /shirt-size-s/ /shirt-size-m/ /shirt-size-xl/ They all point to /shirt-size-s/ as canonical and only this page goes to sitemap.xml ...
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Filter E-Commerce transactions by event

I have an event that fires whenever a user picks a specific payment method. It has an event category of 'Payment Methods' and a Label of 'Finance'. I am trying to exclude any of these transactions ...
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Redirecting home page to a subdomain, but keeping root domain for blog and ecommerce

This is a fairly unique situation, hence my question here. My client has an ecommerce business that includes both retail and wholesale customers. We recently changed her retail side over to Shopify ...
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1 vote
2 answers
508 views

Can I use images from the manufacturer's website or other retailers for my eCommerce site?

I run a retail home appliances and cookware store, I want to create an online platform/eCommerce store to expand my business. So can I use images from the manufacturer's website or from other ...
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1 vote
1 answer
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Will changing IP address cause any integration or security problems?

We have an ecommerce website that uses PayPal and SagePay to process payments. Our host moved our site to a new server recently, resulting a change of IP address. This caused SagePay to temporarily ...
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2 votes
2 answers
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How to add additional e-Commerce product SEO metadata when the web page content is partially dynamic?

I have some product pages on my e-Commerce website that have variants on them. Each variant has three things that are relevant to this discussion: A SKU that is unique to our business A manufacturer ...
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3 votes
1 answer
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What to do to recover after deploying a new shopping cart / site and Google smacks you?

I recently deployed a reworked online store that was previously built with a system that suddenly went out of business. It was a rush and I ended up with new URLs for all products with even some ...
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1 vote
1 answer
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What to do when a product page outranks the entire category

I have only recently begun to deeply optimize my product categories for SEO and making great headway. However there is a single product which, being very popular and amassing heavy backlinks and ...
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0 votes
0 answers
47 views

Google Analytics Ecommerce doesn't track Social media referrals

I have GA set up with external payment gateway. The cross-domain linker properly tracks both website and the payment gateway. Ecommerce tracks all referrals correctly (direct, organic, newsletters etc....
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1 vote
0 answers
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How can I create enough content on an e-commerce site to qualify for Google AdSense?

I have an e-commerce site that is basically a catalogue of products. The only pages that have a lot of text are the privacy policy and terms and condition; the rest have images of products with their ...
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4 votes
2 answers
2k views

Can alt text be the same for multiple product images?

On our product pages, we have a main image of the product as well as several "zoomed in" images that highlight different parts of the product. I am assuming that using the exact same alt text for the ...
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1 answer
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SEO friendly multilanguage approach with Webshop host

I'm setting up a multilanguage regional based webshop via Wix. SEO is important. Wix' "solution" to SEO multilanguage support is over URL parameters (?lang=en) and Google / Moz documentation says that'...
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1 vote
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Implementing Google Enhanced e-commerce Tracking with Google Tag Manager

Implementation of Google e-commerce in my code I already have implemented the dataLayer variables and events in my code thanks to Google Tag Manager e-commerce implementation guide. Thus, I do have ...
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How to add Schema.org structured data on product pricing page?

We have two pages on our website: Product Page https://www.zigwheels.com/newbikes/Royal-Enfield/Classic-350 Product Price Page https://www.zigwheels.com/newbikes/Royal-Enfield/Classic-350/on-road-...
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3 votes
3 answers
872 views

Hierarchical vs Flat sitemap

I want to create a sitemap for my e-commerce website. On the home page, there is a multi-level menu like this: User can click on any of the following links from the Home Page: Fashion: enter ...
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2 votes
2 answers
74 views

Google XML Feed, Schema and product availability

Regarding product availability, there's that little something I don't quite understand. We have an online store with a few thousand products. Some of those products we don't have "in stock" for ...
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1 answer
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Which method provides a better user experience? [closed]

We have a CMS e-commerce website and sell pet foods. But unlike any e-commerce site, our customers do not buy the products for themselves. Our customers buy products to be sent to the animal rights ...
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1 vote
0 answers
22 views

"ItemAvailability" value for factory direct (non stocking distribution) items?

Anyone know the best way to communicate ItemAvailability in cases where the item cannot be stocked, but the item is available direct from the manufacturer/factory? In other words, sometime a ...
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0 votes
0 answers
51 views

Sitemap confusion on Google Console: One website accessible by two URLs

I am a novice when it comes to websites, the language and technical side. Excuse if this sounds elementary. If you have one website accessible by two URLs, do I need to add a sitemap for each one? ...
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Use forward slashes (/) or dashes (-) for URL design in 2019? (for categories in e-commerce)

What is a better URL design for an e-commerce website? Case a: http://example.com/shoes-women http://example.com/shoes-women-red http://example.com/high-heels-red http://example.com/high-heels-red-...
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2 votes
1 answer
51 views

Is setting deep filtered categories to noindex a good practise?

The situation now: The project is not launched, but we have lot of categories and a big filter system in the end (color, brand, dimension, size, model, material,..). Most of categories will have a ...
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1 vote
1 answer
36 views

What are the SEO benefits of a product specification/detail page vs a product overview page?

Is or should there be a difference between these two pages or should they be combined to form one page? I'm just curious because I haven't seen a product page on an ecommerce site go into heavy detail ...
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0 votes
2 answers
64 views

E-commerce tracking in wordpress using woo commerce

I work on a small business and they asked me to "set up e-commerce tracking on Google Analytics". First things first, some information on the webstie: It's on Wordpress I have already successfully ...
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1 vote
1 answer
41 views

Discrepancies In Analytics Ecommerce Data

While I think most of us are familiar with/have encountered discrepancies between GA and Google Ads or other platforms, this one has me rather stumped. A new client's reporting has always seemed a ...
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1 vote
0 answers
26 views

Can a site with Google ads also link to a commercial site?

Can a blog with original content and Google ads also link to a commercial site which sells stuff?
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0 votes
1 answer
540 views

Should I provide structured data for the related products on a single product page?

In a single product page, should I provide Schema.org structured data for the related products, too? As an example, this is a page of my ecommerce. As you can see, there are 5 Product items in the ...
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1 vote
1 answer
113 views

Use of word "buy" as focus keyword

I am building an e-commerce Website using WooCommerce and Yoast SEO. I am looking at the competition and I noticed that in my industry, if you type "buy adidas stan smith" on Google, results that ...
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1 vote
1 answer
33 views

Does moving eCommerce platforms have the potential to tank SEO initially even if we expect better SEO in the long term?

We are currently re-platforming from an old e-seller pro eCommerce website to Magento. our domain has been registered for over 15 years and Google has indexed the existing website, we even show on ...
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2 votes
1 answer
22 views

Pricing on product page only shown with campaign code, but can I omit it from the canonical URL?

I have a product page in the following format: example.com/products/brand?campaignCode=<a campaignCode> The /brand page shows generic information about the brand (name, description, image, etc....
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1 vote
1 answer
248 views

Will the google crawler miss the footer content if we implement unlimited lazy loading of our Products in our Catalog Page on our Ecommerce Website?

Our SEO expert has suggested we not do lazy load and do pagination as they said google crawler will not be able to crawl footer content if we implement unlimited lazy loading of our Products in our ...
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3 votes
1 answer
42 views

How long to recover Google traffic after period of out of stock in webstore?

I have a webstore and recently went on holiday so just placed all of the products out of stock and left the website open. In this time my traffic, which is almost entirely from google, dropped from 5k ...
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3 votes
1 answer
180 views

How does ecommerce tracking work for multiple currencies

I have a client based in the UK which sells from one website to multiple countries. I am setting up standard ecommerce tracking through GTM and wondering, if someone pays in USD, will GA recognise ...
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1 vote
2 answers
100 views

Affiliate networks: what work do they involve on my store?

I run a fairly successful online store. I would like to join an affiliate network to drive more traffic to my site, and I would like to know what sort of technical effort this involves. Let's say ...
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1 vote
3 answers
306 views

Does the currency in a webshop affect SEO?

Does a page get ranked higher in google, bing, ... if a webshop uses the user's local currency? I am wondering because we are discussing to add more currencies to our webshop. Our thoughts are that ...
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0 votes
1 answer
284 views

Ecommerce SEO structure - Headings [duplicate]

I have done quite a bit of research on SEO as I have a new website (around 6 months old) and it does not feature on google for any search terms that I would associate with it other than the website ...
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1 vote
2 answers
3k views

JSON-LD for a product brand page as a showcase of a web store

After my first question about Store main blocks, I think this is way better to explain with an example. Let's say we are doing the Footlocker webpage. And we have a homepage JSON-LD like this (which ...
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2 votes
1 answer
155 views

How do we track customer lifetime value (LTV) through Google Analytics or our own database?

We operate a cashback site with clients from all over the world. Our business model is pretty simple. A client registers to us and finds products or services he/she likes. The client goes to our ...
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2 votes
1 answer
129 views

Should rel=nofollow be used, when internally linking to cousin pages?

I am currently working on an eCommerce website. I am thinking of creating a structure, which would allow the visitor to browse the site by Product Category, Room and Theme. As such, I would end up ...
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