I basically have 2 questions about local TLD vs .com.
First question: There already exists a website "keyword.nl" with a crappy website, no SEO optimisation. Is it possible for a website "keyword.com" to rank higher than the "keyword.nl" website on "google.nl" when searching for "keyword"? Or will it always display the .nl website higher because it's a local TLD and the URL consists entirely and only from the searched keyword and it's searched on the .nl version of google?
Second question: I know it's good for SEO to have many websites link to your website. But I also read that local TLD's will score higher on that specific google TLD (.fr website will rank higher in google.fr, etc.) With both those facts in mind, is it better to create a "keyword.com/fr/" and "keyword.com/nl/" website or a "keyword.fr" and a "keyword.nl" website? (In other words, .com/langauge for more links to the website, or a "keyword.local-TLD" website for every different language version of the website) Or maybe even a subdomain? ("fr.keyword.com?")
Kinda new to this, so thanks in advance!
--Edit: additional info--
The reason that I phrased the original question like this is because I wanted to keep the question strictly "webmaster-side". However I feel like maybe I should clarify the background of this question more thoroughly, so the question becomes more clear, and thus the answer. But I don't know if this would make the question a more legal one instead of a "webmaster" one, so please correct me if this is the wrong place to post this question.
I'm a student working on websites in my sparetime, I have basic knowledge about SEO, but that was all local, for companies operating only in one country. However this time a friend contacted me who wants to found a company called "X" (e.g). He wants to ship/operate to multiple countries, but he will first found it (and he himself) lives in The Netherlands (.nl). However there already exists a company in The Netherlands called "x" with the website "x.nl". As far as I understood, the fact that both the companies are called "x" doesn't matter, in trademark/company registery terms, since they are both operating in different work sectors.
But the main issue here is, could my friends website "x.com/nl" outrank the "x.nl" on "google.nl" if you only search on the brand name; "x"?
Hi, thanks a lot for your answer, it gave me some clarification however I feel you misunderstood my first question because of my use of "keyword.com" as an example URL. So I don't really know what conclussion I should draw from your first answer. I updated my question with additional info to clarify it more broadly. From your second answer this is what I understand: A .nl URL will not do that great on google.com, however a .com URL can do just as well as a .nl search on google.nl? So considering the info above, it's best to go with a x.com/fr and a x.com/nl URL, right? Please correct me if I misunderstood. However, if so, that still leaves the first question, if a "x.nl" is already taken, could a "x.com/nl" still outrank it at "google.nl"?