All Questions
Tagged with ecommerce google-analytics
59 questions
0
votes
2
answers
627
views
GA4 - E-Commerce Purchase Event Tracking - Incorrect Values
I have setup the GA4 with Google Tag Manager, created tags exactly as described in the Dev Guides
I have several issues:
The purchase event count is not the same as the real orders count (more than ...
3
votes
0
answers
35
views
Why are there data discrepancies in my Google Analytics Ecommerce report when I compare year-on-year?
I have found some quite large discrepancies in my Conversions --> Ecommerce --> Product Performance report. The data for the same time period is changing when I use the 'compare to' tool.
The ...
- 31
0
votes
1
answer
40
views
Filter E-Commerce transactions by event
I have an event that fires whenever a user picks a specific payment method. It has an event category of 'Payment Methods' and a Label of 'Finance'.
I am trying to exclude any of these transactions ...
- 165
0
votes
0
answers
48
views
Google Analytics Ecommerce doesn't track Social media referrals
I have GA set up with external payment gateway. The cross-domain linker properly tracks both website and the payment gateway. Ecommerce tracks all referrals correctly (direct, organic, newsletters etc....
1
vote
1
answer
218
views
Implementing Google Enhanced e-commerce Tracking with Google Tag Manager
Implementation of Google e-commerce in my code
I already have implemented the dataLayer variables and events in my code thanks to Google Tag Manager e-commerce implementation guide.
Thus, I do have ...
- 155
0
votes
2
answers
72
views
E-commerce tracking in wordpress using woo commerce
I work on a small business and they asked me to "set up e-commerce tracking on Google Analytics".
First things first, some information on the webstie:
It's on Wordpress
I have already successfully ...
- 179
1
vote
1
answer
43
views
Discrepancies In Analytics Ecommerce Data
While I think most of us are familiar with/have encountered discrepancies between GA and Google Ads or other platforms, this one has me rather stumped.
A new client's reporting has always seemed a ...
- 170
2
votes
1
answer
179
views
How do we track customer lifetime value (LTV) through Google Analytics or our own database?
We operate a cashback site with clients from all over the world. Our business model is pretty simple.
A client registers to us and finds products or services he/she likes.
The client goes to our ...
- 141
1
vote
0
answers
48
views
Are the list of products being purchased required for the Google Analytics enhanced eCommerce checkout step?
I want to push checkout step data dynamically to GA Enhanced Ecommerce (after each AJAX step progression), but I don't currently have access to the array of products in the cart. I have the step push ...
- 11
2
votes
0
answers
202
views
Funnel visualisation vs Reverse goal path
I manage an e-commerce and I created 10 different goals on Google Analytics - all of them with "destination" that "equals to" the URL of purchase completed.
Also I created for all the goals, the ...
- 21
4
votes
0
answers
1k
views
Google Analytics payment gateway referrals whack-a-mole
My employer uses third-party payment gateways to process debit and credit card payments on our website. Until recently, including these in GA's Referral Exclusion list has been adequate to make sure ...
- 258
3
votes
0
answers
1k
views
In Google Analytics e-commerce data, should the product price include tax?
Should the product price include tax in Google Analytics e-commerce data? Is that tax then tracked separately?
- 1,257
2
votes
0
answers
62
views
Google Analytics - Comparing transactions vs page metrics
Is it possible to compare ecommerce transactions (eg product performance) vs page metrics, like average amount of time on page, page views, pages per session, etc? I'm trying to find out things like ...
- 21
3
votes
0
answers
49
views
Only half the revenue data gets logged in Google Analytics ecommerce
I am sending the following data to Google Analytics to register ecommerce transactions:
First of all transaction data:
'form_params' => [
'v' => $gaVersion,
'...
- 282
3
votes
1
answer
5k
views
How to avoid double counting GA eCommerce transactions with GTM
I'm trying to get some clarity on how the GA eCommerce tracking works with regards to double counting transactions.
We are going to be pushing the transaction data to the Data Layer on the "Payment ...
- 255
1
vote
1
answer
83
views
Google Analytics is not tracking our social media conversions properly because our Paypal payment gateway
I'm trying to track what transactions are coming from social media advertising campaigns, however due to the set up of our existing site (Magento) which goes through a Paypal gateway. All transactions ...
- 21
3
votes
1
answer
50
views
Google Analytics and ecommerce profit share tracking
I have a client who is working with a YouTube celebrity on selling a product (via WooCommerce). Links to the product will show up in the youtube videos and if the sale is made based on that visit then ...
- 3,658
1
vote
0
answers
57
views
Google Analytics custom product definitions: dimensions or metrics?
I would like to track Custom products Definitions with Enhanced Ecommerce tracking in Google Analytics.
I have created some Custom Dimensions for my products:
Product Discount (%): % discount of ...
- 535
1
vote
1
answer
1k
views
Product position in Google analytics
The instructions for product position pr<productIndex>ps is the following. What is the use case of the product position parameter in the google measurement protocol? Where does this show up in ...
- 115
2
votes
0
answers
456
views
Why should I track 'list' parameter on product detail page with Google Analytics enhanced eCommerce?
Regarding to this document I can send the Product Action List with detail or click.
The list or collection from which a product action occurred. This is
an additional parameter that can be sent ...
- 878
2
votes
1
answer
4k
views
How to track a product filter in the product list view with Google Analytics?
We want implement a new filter in our shop for product lists. Our customers can filter for price, size and color. As soon as the customer sets a filter, the product list will get filtered.
We would ...
- 878
5
votes
1
answer
95
views
Analytics vs AdWords E-Commerce Data - doesn't add up - Attribution?
Adwords imports E-Commerce tracking from Analytics.
Under AdWords > All Campaigns > Conversion Value for a given period it says €7.004,70
For the same period in Analytics it says €7,912.97 under ...
- 161
1
vote
2
answers
538
views
When do I fire Google Analytics checkout step actions?
I am not sure what numbers are above the bars:
I setup check out steps in ecommerce setup like this:
When someone finishes a step, I fire following code:
ga('ec:setAction', 'checkout', {'step': 1});...
- 878
1
vote
0
answers
189
views
How to hide affiliate transaction price in Google Analytics Ecommerce tracking JS source code?
I have an affiliate business that serves deals to users. After a deal is clicked, user is redirected to the vendor website where he can complete the transaction. As I also have some revenue from the ...
- 535
1
vote
1
answer
514
views
What is behind Google Analytics shopping process stages?
We have several stages in our shopping process where I do not know what is the exactly meaning of these stages:
TRANSACTION
NO_PRODUCT_VIEW
CHECKOUT_WITH_CART_ADDITION
CHECKOUT
ALL_VISITS
...
- 878
1
vote
1
answer
502
views
Tracking an e-commerce conversion with Google Analytics - Analytics.js
I'm running a Rails (Ruby on Rails) app and want to start collecting e-commerce conversion data. I have Google Analytics installed on a local server (development environment), and I am able to see the ...
- 119
2
votes
1
answer
398
views
Why are there missing sessions in GA shopping behavior analysis?
When I check the shopping behaviour analysis in Google Analytics, I do not understand why there is a decent number of sessions missing.
According to Google's support page:
The Shopping Behavior ...
- 878
0
votes
1
answer
40
views
Tracking sales in by landing or entry page in Google Analytics
I'm managing an e-commerce website and need to find a way to track sales that come through franchisees without creating a duplicate site for each franchisee.
One way I thought I might be able to do ...
- 101
1
vote
0
answers
226
views
Is SKU price in Google Analytics E-Commerce with or without VAT?
In ECommerce docu it says just price. And I want to know if it should be the full price with VAT inclusive or the netto price.
Or does it not matter and it just depends on how our BI wants the data?
- 878
0
votes
1
answer
83
views
Google Analytics: Avoiding Dupe E-Commerce Transactions in Multiple Visits to Thank-You
I'm trying to set up e-commerce tracking by adding addTransaction and addItem snippets to the thank-you page. The app design allows registered users to access the thank you page after their purchase ...
- 119
3
votes
2
answers
54
views
Checking Google Analytics ECommerce - Abandoned Cart
I'm testing a Drupal site where Google Analytics ECommerce should register if someone abandons their cart. However I've been unable to test if it's working, as I can't figure out where that would ...
0
votes
0
answers
174
views
eCommerce Conversions Over Attributed to Direct Traffic
In Google Analytics, I have about 32% of all transactions attributed to Direct traffic. However, direct traffic only drives about 15% of visits.
Even more puzzling, the ecommerce platform's own ...
- 53
2
votes
1
answer
876
views
Google Analytics ecommerce tracking referral issue with paypal payment gateway
I having a problem on ecommerce tracking.
The current shopping flow:
User clicked the ads from social media -facebook and directed to our site.
User make order on our site.
User make payment:-
a. ...
- 21
2
votes
2
answers
287
views
What are the possible causes of discrepancies in Google Analytics ecommerce tracking?
We have setup Google Analytics Ecommerce Tracking through Google Tag Manager.
Code:
$tracking_script = "
dataLayer.push({
'transactionId': '$ref',
'transactionAffiliation': '$cartec_name',
...
- 41
1
vote
1
answer
573
views
Can I have a Google Analytics ecommerce transaction without items?
I've searched around to clarify this, I'm pretty sure I can, but just want to make sure.
I want to use Google Analytics Ecommerce tracking to track hotel reservations. All I'm interested in is the ...
- 91
1
vote
1
answer
347
views
How to track sales from multiple subdirectories, in Google Analytics, when they all share same checkout?
Is there an accurate way to track sales in Google Analytics when 3 different subdirectories share the same checkout URL?
We have a weird .Net setup where 3 different subdirectories of a subdomain are ...
- 119
1
vote
0
answers
25
views
Date/time option values for Ecommerce steps
I'd like to track "pickup date/time" as part of a checkout process in order to report on popular days/times. I'm currently looking at doing so via a "step option" as part of Enhanced Ecommerce, but I'...
- 111
2
votes
1
answer
70
views
Include only one brand in the ecommerce reports for a single affiliate in Google Analytics
I am trying to create a view for a partner that is selling their products on our site.
I assumed that filtering their brand name with "E-commerce Item Name" would result in the same report as ...
- 21
2
votes
1
answer
10k
views
Google Analytics Ecommerce transaction tracking by UserID for Transaction?
I am setting up Google Analytics transaction tracking and I plan to pass "userID" as a transaction id. While site usually has one-time purchases, there are sometimes users who purchase same product (...
- 1,274
2
votes
0
answers
683
views
Import Analytics goals and Ecommerce transactions directly into AdWords account
I have a Magento-ecommerce site. Recently I migrated to Universal Analytics from Google Analytics. In Uiversal Analytics, I have tracked transaction data. It's tracking fine.
I have linked Analytics ...
- 121
3
votes
2
answers
198
views
Use Google Analytics UTM codes and referral at same time
I have two different affiliate networks sending me traffic, all tracked using UTM codes;
network A
medium=affiliates
source=affiliatenetworkA
network B
medium=affiliates
source=affiliatenetworkB
...
- 31
1
vote
1
answer
120
views
Implementing Google ecommerce tracking code
I am trying to set up e-commerce tracking on my custom e-commerce site.
On the thank you for ordering page I have added this code at the bottom, it also has the normal ga.js tracking code in the ...
- 393
4
votes
1
answer
315
views
In Google Analytics, show eCommerce order numbers based on first click attribution
Google Analytics usually reports everything based on last click attribution. However, GA recently added some reports to compare metrics based on different attribution models like first click.
Is it ...
- 355
1
vote
1
answer
553
views
Google Analytics - additem for multiple skus in one call
I have an ecommerce site, when customers complete a transaction we pass the Google analytics calls for _addTrans and _addItem
The _addItem call is made individually for each item ordered, so if a ...
0
votes
1
answer
143
views
Real example of Google Analytics profile
I am going to make a deal with owner of some website, that he will pay me for redirection from my website if it will end with transaction.
ASAIK, he should enable e-commerce tracking in his GA ...
- 101
0
votes
1
answer
2k
views
Google Analytics: Ecommerce, set Source / Medium
I added standard Google E-commerce code to my page. Everything works fine, just the Source/Medium value is just always my domain. How do I get the normal source, or set it?
In short, how do I get a ...
- 133
2
votes
1
answer
181
views
How to track events or e-commerce sales that occur later using Google Analytics?
Here's my problem:
I have a static site with Google Analytics tracking code.
To buy one of my services, users call me, and when their order is ready (many days later), I send them an e-mail link to a ...
- 131
5
votes
1
answer
2k
views
Google Analytics cookie across SagePay checkout
We use SagePay's Server integration for our online payments. We use Google Analytics to track activity on our website and Google Ecommerce tracking to log transactions.
In Google Analytics, under the ...
1
vote
2
answers
236
views
Can I register / track convertions from my UTM campaigns
I currently got a couple of UTM campaigns setup with all the correct parameters to determine each campaign from another.
The converting goal on my homepage is when a visitors creates a user profile.
...
- 193
1
vote
1
answer
607
views
Analysing traffic sources in Analytics for Magento sales
Hi I have a Magento installation linked with a Google Analytics account. It works very well in that I can see conversions, I can see the products that are selling directly from analytics and I can get ...
- 113