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Questions tagged [google-ads]

(Formerly known as "Google AdWords", and different from "Google AdSense") Google Ads is an online advertising platform offered by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search, and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.

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Google ads creating a large number of requests

I have the following code for my Google Ads var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; var gptAdSlots = []; googletag.cmd.push(function() { var leaderboard1 = ...
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What are the factors that lead to a listing in Google's shopping graph ranking?

I work for an online retailer that sells thousands of products from hundreds of brands. We've been advertising with AdWords (Google Ads) and Shopping for the better part of a decade with great results....
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1 vote
1 answer
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Filtering out "false positives" from google adwords / analytics goals, to prevent ad budget being optimised incorrectly

We have a site that is using google Adwords to drive traffic. We have our site / Adwords setup to optimise for users submitting a lead form (the lead form confirmation page is tracked as a goal). ...
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getting the gclid for all Google AdWords conversions for a given date range

As I understand it, whenever someone clicks on a Google Ad a gclid parameter is added to the URL. My website logs this gclid parameter but I'd like to be able to compare my own websites logs to Google'...
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How to exclude user/audience from displaying ads in Google Ads API, in real-time?

I want to exclude the user from displaying my ads once he/she clicks my ad; in real-time. So next time he/she should not be displayed same ad again and again. Is there any such api provided by google ...
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1 vote
1 answer
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How to make sure my google ads conversions are working?

I'm pretty new in the Google Ads world and I was, for the first time, setting up conversion links to know the different type of actions my users do. I created conversions in the Google Ads backoffice, ...
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1 vote
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If I combine UA and AW in the same gtag.js, will my analytic and marketing cookies be triggered at the same time?

I have UA and AW integrated into the same gtag.js. I wonder if analytical cookies (AU) are applied together with marketing cookies (AW) and vice versa, because the IDs are in the same code snippet? ...
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1 vote
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Google Ads — Can't create new campaign, when I click "Continue" nothing happens

Create new Campaign Website Traffic > Search > enter link & company name > Click "Continue"... Results: nothing happens. the interface does not change or give any feedback. ...
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2 votes
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Google ads - what does "This image doesn't meet the minimum requirements for 2 crop ratios mean" Landscape, square, and portrait

What is the secret of the Google Ads carousel card display aspect ratios? In my Google ads campaign, I have an ad that will have a carousel of cards. each card in Google ads wants all 3 of Landscape, ...
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  • 173
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Do affiliate work with Parallel Tracking in Google ads or Bing ads [closed]

For affiliate offer to work, a user need to go through the affiliate link and it a mandatory. if user did not went through the affiliate link then the commission will not get generated for affiliaters....
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4 votes
1 answer
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Google AdWords "gclid" and Matomo [Offline Conversion Upload]

I recently set up a a Google AdWords campaign for a site. I've enable auto tagging so that Google could append it's "gclid" to the URL. All of the conversions happen offline, so I need the ...
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2 votes
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Can i use both Google Analytics and Google Ads Tag for tracking same event in Google Tag Manager?

I am not very experienced with Google Tag Manager, I wanted to track users who are filling a specific form on my website. So i have set up Google Analytics: Universal Analytics Tag for tracking users ...
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3 votes
1 answer
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Is it possible to ensure that a Local Search ad will only show up in the SERPs and not in Google Maps?

I've been doing some reading on Google Local Search Ads. I see a lot of Local Search Ads showing up if you search for a local service in Google Maps, but less so when you search for a local service in ...
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3 votes
1 answer
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How to connected Google Analytics 4 to Google Ads Campaign to track goals?

Trying to connect Google Analytics 4 (GA4) to my google ads account, but in the google ads campaign it only pulls the old, universal analytics properties (UA). Is there a way for google ads to pull ...
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3 votes
1 answer
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GoogleAds Performance Max campaign getting no traffic even after tROAS optimisation

I created Performance Max campaign in GoogleAds 2 months ago and it barely gets any traffic. After some time, I optimised it towards target return on spend (tROAS) and I increased budget in order to ...
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1 vote
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How to set up cross domain tracking between a root and subdomain that each have their own GTM and GA containers

I have ads pointing to our root domain "mydomain.com" and the conversions occur on our subdomain "convert.mydomain.com". I lose any source channel attribution and any conversion/...
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Destination url in google analytics not set for google shopping ad

I set up a Google Shopping Ad based on a feed from my merchant center. I connected my Google Analytics with my google Ads but for some reason the "destination url" in the Google Analytics ...
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1 vote
1 answer
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Google suddenly disaproved our ads account [closed]

My client's Google ads account was suspended because of "circumventing system" although there is o attempt to do so on the landing page or site. Customer support is pretty useless as usual ...
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1 vote
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Google Analytics 4 conversions don't show up in Google Ads account

I started a Google Analytics account from my personal account and I started Google Ads from my company account. I set up GA4 events in my website and marked them as conversions in Google Analytics. My ...
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2 votes
1 answer
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Avoid unnecessary crawling of ad landing URLs by disallowing query string with robots.txt

Will the following configuration allow me to run an Ads campaign for products with the ?string parameter in the URL? User-agent: * Disallow: /*?string User-agent: AdsBot-Google Allow: / User-agent: ...
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4 votes
1 answer
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Local Campaign Strategy - Core Towns vs Extended Service Area

I'm a local service business that services 5 core towns very well but we also service 10-15 towns frequently but can't provide nearly the same level of service as the core 5 towns. What's a "Best ...
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1 vote
1 answer
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Escalating a Manual Review When Decided Incorrectly (College Put Under Addiction Services Policy)

I work for an online college that has been trying to create a display ad using the term “addiction counseling degree”. This ad got automatically disapproved because it was claimed that they violated ...
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1 vote
1 answer
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Budget not exhausted but not getting spent google ads

I am very confused, I have a daily budget of $5/day for my ad campaign. But today it spent $0.27 for 5 clicks. It only got 143 impressions. Now here is where stuff gets very confusing, my budget is ...
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Analysis in GA4 - Keywords VS Average Session Duration

I am running Google Adwords and trying to analyze incoming keywords against, average page view duration, most viewed pages, etc. I am using GA4 so I tried creating analysis, but, I tried using all ...
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2 votes
2 answers
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Ad words conversion without GDPR consent

Is it possible to track Google Ad conversions on a marketing site, cookieless and without the GDPR consent? There are articles like such that explain that you can create a hash combining the IP ...
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1 vote
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How Google Ads headlines and descriptions work?

It says I need five headlines. If I try to add less I get the error message: Too few elements in the collection. Does Google switch out between the headlines? What if I'd rather it just use one ...
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Google Ads (Adwords): How does one "remove" or "unset" Campaign Groups?

Google Ads (Adwords): How does one "remove" or "unset" Campaign Groups? Not like this: https://support.google.com/google-ads/answer/6393350?hl=en#zippy=%2Cremove-a-campaign-group
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2 votes
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Do Google Ads get attributed to the most specific targeting when multiple rules overlap?

Anyone know what the specificity hierarchy is on Google Ads? Does it always attribute the results to the most specific target? For example if you have a radius inside a radius will it attribute the ad ...
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1 vote
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Set a Google AdWords campaign objective for a URL with a query string

We will launch a Google AdWords campaign for our website. On our website, we have a page to let users to send us a form for contact. After a user clicks on Envoyer, the page will be redirected to ...
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2 votes
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Linking it to Adwords to Google Search Console + Cannot Verify http:// property

Good day everyone and thanks for taking the time to read this. I have a problem with linking my Google Adwords to my Search Console and have tried to reverse engineer the issue to no avail. Go to ...
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3 votes
1 answer
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Should translated English keywords pointing to local language landing page be in a separate Campaign / Ad group or same as original?

We have done quite a bit of testing with driving local traffic using English terms (eg. used cars Stockholm) instead of local language terms (begagnade bilar Stockholm). Basically, English keywords ...
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1 vote
0 answers
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Google Ads Clicks = Analytics Paid + Organic?

We're using google analytics through tag manager and google ads to acquire leads. We noticed something we cannot explain and have begun doubting the validity of our data in general: For a given month, ...
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Impact of <em> tag on landingpage experience or SEO

the company I'm working at, didn't had someone who knew a lot about SEO, also the google ads account had grown very lonely. I'm an apprentice and don't know that much either, but I'm determined to ...
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1 vote
0 answers
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Why some website are not availables in Google Ads Display Network?

I'd like to have my dynamic ads running on some website where i see these are displaying Google Ads, but when i go to edit the targeting preferences (display ads) to add them, i cannot find these ...
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3 votes
2 answers
540 views

How to exclude Windows desktop from Google Ads

I have a macOS desktop application that I am trying to advertise using a Google Ads Search ad. The application does not work on mobile and it does not work on Windows. After some research, I have made ...
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2 votes
1 answer
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How can I target Google Ads to users with higher social class and income?

As an advertiser trying to get customers/leads to sell a product, I notice that Google optimizes my CPC by slowly "slipping" to lower-class targets. This makes my campaigns cheaper but less ...
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1 vote
0 answers
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How to specify latitude/longtitude in google ad preview tool?

I've created an Adwords campaign targeting specific regions on the map using radius tool. However I don't see my ads when typing in my keywords, even though I've allowed google access to my location ...
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1 answer
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Find top performing keywords (clicks) based on the location

I'm trying to connect the keywords used in Google Ads with the location. Basically find the locations for the clicks/impressions for the used keywords in the campaigns. How to connect them? Thanks
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0 votes
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394 views

What does the message "circumventing systems" mean when your Google Ads account has been suspended?

A client's (medium-sized news portal) Google Ads account was suspended a couple of weeks ago without prior warning. The only reason Google gave were the two words above. Consulting Google's help page ...
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2 votes
1 answer
1k views

AdWords Conversion tracking on a Single Page React App

Context: In not familiar with google AdWords at all, and I don't have access to the AdWords configuration system (whatever it may be). I'm on the dev team who built a food delivery platform. The ...
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1 vote
0 answers
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My Ad is not running due to "Limited by budget" issue

My Ad is not running due to "Limited by budget" issue. I'm running a YouTube's video campaign to promote my video. When I was started it was working absolutely fine with minimum budget by ₹...
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1 vote
0 answers
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Monthly search value in adwords api is much larger then in a Keyword Planner

I am trying to use an adword api to get some keyword statistics. But what I see is that with a same parameters my monthly search volue is about 7 mln searches. While adword keyword planner shows ...
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1 vote
1 answer
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Do Campaign Goals impact ads directly or they are a set of recommendations?

Based on this article from Google: https://support.google.com/google-ads/answer/7450050?hl=en I get the feeling that choosing a campaign goal is a recommendation. Is it really so? For example, I ...
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3 votes
1 answer
136 views

How to get Google to reevaluate a landing page for AdWords

We have a Google AdWords campaign with bad results. Upon investigating, I realized that Google deems the landing page to be below average for most of the keywords. I've now made changes, but don't see ...
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1 vote
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How to disable Google Ads two-step authentication

I currently am using my Gmail for SMTP for my site. But I also signed up for Google Ads. To sign into Google Ads, I have to two-step authenticate. But because of this, it disables the SMTP for my ...
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  • 111
1 vote
1 answer
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How I can track google analytics goal from an ad on one domain but on different subdomains (that placed in different servers)?

So, I have the main static page on one server (e.g. example.com) and a single page application (Angular) on another server but on the same domain with a subdomain (e.g. ma app here - sub.example.com). ...
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1 vote
1 answer
135 views

Can I use Google Analytics to implement offline conversion tracking?

In a Google Ads account I'm working on, all conversions are imported from Google Analytics. How can I define a Google Analytics goal which has the Google Click ID configurable, i.e. such that reaching ...
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1 vote
1 answer
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How to increase AdWords landing page quality score highly searched descriptive words that can't be used on the page

I'm creating an Google Ads search campaign for a website that sells PVC and wooden windows and doors. In general it works fine, but I noticed that people are actually searching mainly for "plastic ...
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1 vote
0 answers
24 views

How do I use Google re-marketing ads on YouTube to show three ads to a user sequentially with time inbetween?

I am trying to setup a campaign to perform re-marketing on YouTube. I currently have 3 ads and ad groups. Let's call them ad1, ad2 and ad3. My goal is this: If a user has visited the site, and hasn't ...
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1 vote
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Targeting popular keywords for Google Ads and less popular keywords for Google search

I'm a web and mobile app developer with some SEO experience but I'm certainly not an expert. Lately I've been putting more thought into our property management website's SEO, and specifically keyword ...
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