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Questions tagged [google-tag-manager]

Google Tag Manager is an analytics tracking tool made by Google. It enables users to implement a variety of tracking options, run custom JavaScript, add custom HTML tags to the page and more, all without having to change code on the site.

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Unusually high Uassigned traffic on my sites

I have 3 sites that use Google Analytics to monitor incoming traffic that are experiencing unusually hight Unassigned traffic. I tried cheking if the problem was with my CMP blocking any cookie/script ...
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Restore GA4 session after return from 3rd party web page

How can I glue together two episodes into the one GA4 session starting from add_to_cart and ending with purchase to track as one user journey? Stages now: Visitor is on the website with GTM(+GA4) ...
danilabagroff's user avatar
1 vote
1 answer
40 views

Google Tag Manager (GTM) / Analytics - Restrict user or account access by subdirectory

I manage a large website (WordPress Multisite) which uses subdirectories (not subdomains) for different user's microsites. The entire website has Google Tag Manager installed and a GA4 Analytics tag ...
Tom Auger's user avatar
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GTM - variable '_event' - return type and value is undefined

Here is my code on the site window.dataLayer.push({ event: 'contact_form_index_en'}) But in GTM console in the Variables tab I see the following: What is this variable _event? Where is it coming ...
Denis Kornienko's user avatar
1 vote
1 answer
23 views

Analytics events show in Google Tag Manager preview but only some show in Analytics DebugView

I embedded Google Analytics via Google Tag Manager following Google's documentation. I set it up so it triggers on initialisation - all pages. When I preview GTM, the events all show fine – each ...
lastnoob's user avatar
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1 answer
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Multiple GTM variables that can be user_id - how to send the correct one to GA4?

The website I am managing exposes the user's unique ID in a number of different places depending upon the journey they take. The user ID may be retrieved from the data layer a referring URL parameter ...
DeduciveR's user avatar
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35 views

The Google Analytics tabs are not visible

The Google Analytics reports section is not displaying any other tabs, such as Acquisition, Landing Pages, etc. These tabs are visible from the Google Analytics home page, but they are not showing up ...
Khushal Rathod's user avatar
1 vote
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How to view normal table data without metrics in google analytics

I am sending custom event through code to Google Analytics. gtag("event", "my_custom_event", { field1: "value1", field2: "value2", }); I am unable to ...
EresDev's user avatar
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Google Analytics is not receiving Consent Signals (aparrently)

I have recently integrated the new(ish) Google Consent Mode into our Website and into Google Tag Manager. Using Google Tag Manager in preview mode, I can verify that the Consent is both updated ...
Aram Becker's user avatar
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1 answer
33 views

Can I use GTM and GA4 tracking codes together?

Can I use GTM and GA4 tracking codes together into the website code? Thanks
Zara's user avatar
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Google tag manager compare ip address with lookup table

In Google Tag Manager is there a GDPR/privacy compliant method to a collect and compare a incoming ip address against lookup table of ip addresses? Thanks
onebitrocket's user avatar
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GTM datalayer.push not sending GA event because of redirection code in JavaScript only in Firefox

I have come across this peculiar behaviour of GTM's dayaLayer code. The below issue happens to me only in firefox browser and all other browsers work fine - (Edge and Chrome). I have a dataLayer.push ...
Annas's user avatar
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1 answer
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How to set up event parameters/custom dimensions in Google Tag Manager start up JavaScript for Google Analytics 4

I have been using Universal Analytics previously and now switched to Google Analytics 4. In UA, along with the page view we used to set and send a custom variable called userName. This variable helps ...
Annas's user avatar
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0 answers
58 views

Why isn't GA4 debug viewer showing most events when it was working this morning

Hi I've been using GA4 debug viewer most of today and everything has been fine until I went away from my computer for about 2 hours, came back without changing anything in my GTM setup up and for some ...
adam's user avatar
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How to change breadcrumb title?

I'm using Google Tag Manager to implement my breadcrumb schema. But instead of the name I'm assigning, breadcrumbs show page title which looks really bad. My script is in JSON-LD and doesn't have any ...
Yuri's user avatar
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What's the correct way to setup multiple environments (other than production) for the Server-Side Google Tag Manager?

The client-side GTM containers allowed configuring multiple environments. It was especially useful for testing GTM in staging, QA and whatnot first. It is available under: https://tagmanager.google....
wscourge's user avatar
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1 answer
140 views

GA4 Unassigned Traffic

I have a client using GA4 that is experiencing some anomalies in how GA4 is assigning Session default channel groups. A large portion of their revenue (about 60%) is falling into the Unassigned ...
jrdnLow's user avatar
1 vote
2 answers
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Tracking form submission via a thank you page, only if it contains specific text

I have two forms on a website. Both redirect to a "thank you" page once they are submitted. The problem is that the thank-you page is also shown if the form contains errors, which means that ...
lesssugar's user avatar
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1 answer
686 views

Strange tags in Google Tag Manager?

My Measurement ID is G-XH******. I see a few strange things in my Google Tag Manager account: 1. In GTM there is one tag starting with GT- 2. In Tag Assistance there is another one starting with G- ...
Ooker's user avatar
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1 vote
1 answer
316 views

Adding GA4 using tag manager causes performance issue

I have added GA4 (google analytics 4) using GTM (google tag manager) and the google PageSpeedInsight complains about it and I get failed in Core Web Vitals Assessment: And here is how it complains: ...
Martin AJ's user avatar
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3 votes
2 answers
1k views

Does AdSense out-of-the-box GDPR message work with GA4?

AdSense offers a simple solution for GDPR-compliant messages for personalized ads (https://support.google.com/adsense/answer/10961068). If I enable this popup, do I need an additional popup ...
Klemen's user avatar
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1 vote
0 answers
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Google Tag Manager "element visibility" trigger not triggering GTM tag

I've created an element visibility trigger for the visibility of #reseller-converted: and a GTM GA4 event tag that is fired by this trigger. I've previewed/debugged the tag and submitted the form, ...
Steve's user avatar
  • 1,466
1 vote
1 answer
904 views

Google Ads displaying on all browsers except Safari. (Adx/AdSense in safari, Ad Server for the rest)

Test page (ads only enabled for certain counties so please let me know yours if you're trying to troubleshoot): http://www.fitsnews.com/category/healthcare/ Two ads on this page (one 728/90 and one ...
Kinglish's user avatar
  • 131
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1 answer
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Get Google Tags API event data via code (not via dashboard)

I am building an e-commerce website where we display hundreds of products on a main page. I need to show to vendors total view count (impressions) for each product. I can store each impression by ...
Doug's user avatar
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3 votes
1 answer
3k views

Delay loading Google Tag Manager and its consequences

After checking on PageSpeed Insights, the report stated that Google Tag Manager, along with tags that we added on to it (Facebook, Twitter and TikTok), is causing the website to have a high Total ...
user3358773's user avatar
1 vote
0 answers
20 views

How do you manage clients' Google accounts/services as administrator? [closed]

When you have multiple clients, do you use your own master Google account to set up all your clients in, OR do you set up all the Google services for each client in their own Google account? For ...
Jill's user avatar
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1 vote
1 answer
36 views

Google tag asssistant showing as source of acquisition when not loading with Tag Manager

In Universal Google Analytics have several Acquisitions attributed to tagasssistant.google.com. In the past I've only seen these when launching preview using Tag Manager. I'm loading gtm.js in the , ...
Trebor's user avatar
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1 vote
2 answers
1k views

How to combine Google Analytics and Google Ads tags into one script?

I want to add Google Analytics and Google Ads tags to my website: This is for Google Analytics: <script async src="https://www.googletagmanager.com/gtag/js?id=UA-xxxxxxxxx-x"></...
Hooman Bahreini's user avatar
1 vote
0 answers
26 views

How to configure and display a custom ratio metric data in Google Analytics 4 report?

I'm new to GA4 and want to integrate my web application to view user stay duration data per page path. I defined the event trigger of 'Stay Duration' in GTM. I've a custom report like this in GA4: ...
user20030134's user avatar
4 votes
1 answer
1k views

Not registering engagement time in GA4

We've set up a new website, based on Wordpress. We use Google Tag Manager (as on the old website) and new for this website, Google Analytics 4. We're getting a lot of data as you'd expect, but we're ...
paulmorriss's user avatar
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1 vote
1 answer
267 views

The same google tag triggers for different tags and websites

I have a one Google tags container for 2 websites: web1 and web2. I have one simple trigger created -> "Some Link Clicks" -> click class to check if someone clicks email addresses. ...
abiku's user avatar
  • 125
4 votes
2 answers
2k views

Google Tag Manager events not registering in GA4 but do in GA

I have several tags/triggers in Google Tag Manager( both script/non script versions - https://www.googletagmanager.com/gtm.js and https://www.googletagmanager.com/ns.html) that clearly show up in the ...
Trebor's user avatar
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1 vote
1 answer
1k views

Is it good practice to add Adsense code snippet via Google Tag Manager?

My understanding of Google Tag Manager (GTM) is that it's a centralized place to register tags to be inserted into your website. For GA4, there's a customized tag type allowing it to load on all pages....
mbartizmo's user avatar
0 votes
1 answer
663 views

Same Google Verification tag for multiple domains

I have registered an HTML google <meta /> tag in my production webpage provided by the Google Search Console, but we have other 3 environments to verify. If I create a new property in the ...
Fer Toasted's user avatar
1 vote
0 answers
29 views

Assigning a Google Tag Manager (GTM) account to Google Analytics account

I have a client who has a Google Analytics (GA) account ([email protected]). We have have access to the GA account ([email protected]). If I visit the Google Tag Manager (GTM) still signed into ...
Jason Is My Name's user avatar
3 votes
1 answer
2k views

What region codes require GDPR compliance?

TL;DR: What ISO 3166-2 region codes require GDPR compliance? I'm trying to implement my own GDPR compliance using Google Tag Manager. This documentation has a header titled "Region-specific ...
Daniel Kaplan's user avatar
1 vote
1 answer
161 views

Remove excess event properties sent from GTM to GA4

When I send my events from GTM to GA4, at GA4 side I am able to see properties that I haven't specified as part of my event parameters. Is there any way of removing these? debug_mode 2 ga_session_id ...
Surya E R's user avatar
2 votes
0 answers
30 views

Use Google Tag Manager to detect if a specific brand is being purchased by triggering when it is included in the order

I'm setting up Google Tag Manager on e-commerce store where is a lot of brands. I need to make trigger on Floodlight script when is specific products in purchase. So I made trigger where is detected ...
Matúš Rebroš's user avatar
4 votes
3 answers
110 views

How to deal with bots repeatedly accessing our "Thank You" page

We have a "Thank You" page that users are redirected to after completing a form submission. Random IP addresses are accessing that page over and over causing our analytics data to be skewed. ...
Jeff Purcell's user avatar
2 votes
1 answer
176 views

Google Tag Manager - Dont track duplicate event within X seconds

Ive been following THIS doc on how to use Google Tag Manager in conjunction with Google Analytics to track an event, which can then be shown as a goal in Google Analytics. The event in question is ...
sam's user avatar
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1 vote
1 answer
71 views

Is there a way to show traffic between two different Containers in Google Tag Manager?

I have two subdomains on my site that have largely been independent of each other until we just started doing promotional content on one to direct to the other. Now I'm trying to get metrics on how ...
cchapman's user avatar
  • 113
1 vote
1 answer
878 views

2 _ga cookies are generated at the same time

I think Google Analytics sees more visitors than it actually is because 2 _ga cookies are generated at the same time and the user ID are duplicated because of this on my opinion. GA is installed via ...
Vasyl Kosteniuk's user avatar
1 vote
0 answers
136 views

Scroll Depth trigger works wrongly, is this a GA4 issue?

I've set up a Trigger on GTM with thresholds - 25%, 50%, 75% and 90%. On GA4 I have a report for seeing the scroll depths per path. What I notice is that most of the pages have a higher hit on the 90% ...
MovieMe's user avatar
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1 vote
0 answers
195 views

Exclude traffic coming from a specific landing page in Google Analytics 4

I want to exclude visitors who came to the site from a specific landing page. Is it possible to do this with GTM? There is an option to create an Audience in GA4, but I would like to permanently ...
rikolina's user avatar
1 vote
1 answer
242 views

With GA4 server side tracking: Where is the database?

With E.U. based websites, being compliant with the GDPR is a requirement. Googles promise with Google Analytics 4 and server side tracking is, that this setup will be compliant (as per their ...
kaiser's user avatar
  • 111
1 vote
1 answer
46 views

Understanding "analytics dropoff" from pay per click campaign

There might be a better name than "analytics dropoff", but I'm brand new to this, and that's the best I can come up with. There's this similar question, but it seems AdWords specific, and ...
philolegein's user avatar
1 vote
1 answer
517 views

How to create Google tag manager tag for WPForms stripe events

NB: if this is the wrong Stack Exchange, LMK and I'll happily move the question, but it seemed more appropriate than any of WordPress, ServerFault, StackOverflow, or SuperUser. I'm trying to diagnose ...
philolegein's user avatar
4 votes
1 answer
40 views

In Google Analytics, track which item and subsequent navigation path is used more

My knowledge of Google Analytics is pretty rusty. I am trying to set up tracking where I can know which Ad or button has been clicked, then as a next step, track which button has been clicked next. (...
Don Phelix's user avatar
3 votes
3 answers
930 views

Verification of Google Search Console via Google Tag Manager

I have a problem with verification website in Google Search Console via Google Tag Manager. I have a site on Wordpress and GTM installed via GTM4WP plugin. Noscript part was set up to "Codeless ...
Michal's user avatar
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2 votes
0 answers
741 views

"unrecognized feature:'attribution-reporting'" from Google Tag Manager causing drop in ad conversions for Facebook and Google

I'm seeing 1 warning from the gtm.js library in Chrome browser console which could be related to this issue but I didn't find any information about them online.This is the error message: unrecognized ...
lucas's user avatar
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