I work on a small business and they asked me to "set up e-commerce tracking on Google Analytics".
First things first, some information on the webstie:
- It's on Wordpress
- I have already successfully set up the Google Analytics using Google Analytics Tag Manager
- E-commerce settings in Google Analytics are enabled
- I can see that the guy that has set up the site, has built everything using Woo Commerce, so it is set up that way and nobody wants to change that (since custom code is implemented too, for special business needs.
What I want is to make Google Analytics track and show stuff like what products were added to the cart
- if an item was removed
- what happened on checkout
- if payment was done what method was chosen
- if possible, have the capability to show that checking per customer indepedently
- any extra features are welcome
Why is this confusing to me then?
I read an article that had this link included:
The article was suggesting me to upgrade to universal analytics and stuff, showing some manual code examples in js and php if I recall right, and overall, thank you very much for the confusion, dear article author.
Is there a way to make Google Analytics show stuff from the cart and checkout process?
Will this do the trick? https://woocommerce.com/products/woocommerce-google-analytics/
Will I need the pro version? Does the plugin take care of code mentioned on that article? Do I actually need to implement universal analytics or am I just confused?
See that was a load of information thrown on me, and that's how I feel. Lost and confused. I just want to monitor the shopping process of the customers and collect e-commerce data on google analytics.
Any help will be appreciated.