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132 votes
8 answers
41k views

How should I structure my URLs for both SEO and localization?

When I set up a site in multiple languages, how should I set up my URLs for search engines and usability? Let's say my site is www.example.com, and I'm translating into French and Spanish. What is ...
artlung's user avatar
  • 8,678
27 votes
4 answers
7k views

Well structured URLs vs. URLs optimized for SEO

Let’s take an example of a movie site. So a well structured set of URLs for this site can be: Movie page - example.com/movies/the-matrix Review for movie - example.com/movies/the-matrix/reviews ...
Terminal's user avatar
  • 373
26 votes
4 answers
20k views

Are keywords in URLs good SEO or needlessly redundant?

A coworker and I are locked in a debate over the value of SEO keywords in the URL of a page. She wants to change all the filenames of the HTML pages of a fencing company so they look like residential-...
Blazemonger's user avatar
15 votes
3 answers
3k views

What is the best file extension for an SEO friendly URL?

I'm working for a website to convert the website URL to an SEO friendly URL. I plan to use this: example.com/category-name/pageid-123-page-name I looked at some similarly categorized, highly ranked ...
Aajahid's user avatar
  • 265
17 votes
1 answer
8k views

Should I submit https:// and http:// in Google Search Console both with and without the www?

In my site I'm redirecting everything (http://, http://www., https://) to https://www.example.com. Google webmaster tools says: Make sure you add both "www" and "non-www" versions for your site. Also,...
testermaster's user avatar
56 votes
4 answers
34k views

Does it make a difference if your URL path ends in a trailing slash or not?

Does it make any difference to SEO ratings what-so-ever if your url has a trailing slash: http://www.example.com/some/slug/paths/ as opposed to one that does not: http://www.example.com/some/slug/...
mar10's user avatar
  • 1,378
27 votes
7 answers
12k views

Should I use a file extension or not?

I've always wondered about this and never found a good solution. But this question reminded me of it. When I have a URL on my website it can be displayed and accessed any of the following ways: ...
Talvi Watia's user avatar
121 votes
13 answers
15k views

URLs: Should I use hyphens, underscores or plus symbols?

Which is better for search engines? example.com/my_cool_page.html example.com/my-cool-page.html example.com/my+cool+page.html
user avatar
26 votes
1 answer
25k views

Is trailing slash automagically added on click of home page URL in browser?

I am asking this because whenever I hover over a link to a home page (e.g. http://www.example.com), I notice that a trailing slash is always added (as observed on the status bar of the browser) ...
Question Overflow's user avatar
18 votes
1 answer
6k views

Canonical URL for a home page and trailing slashes

My home page could be potentially linked as: http://example.com http://example.com/ http://example.com/?ref=1 http://example.com/index.html http://example.com/index.html?ref=2 (the same page is ...
serg's user avatar
  • 2,373
3 votes
3 answers
2k views

HTTP to HTTPS: Wait for new sitemap to be indexed?

Running HTTP and HTTPS versions of the site side-by-side. HTTP is canonical right now. Goal is to change that to HTTPS. Created a new site in Search Console and submitted a new sitemap 4 days ago. ...
freehat12's user avatar
29 votes
2 answers
23k views

Is a URL with a query string better or worse for SEO then one without one?

I want to know, is there a huge difference in terms of SEO between these URLs: example.com/ontario/toronto/listings or example.com/listings.php?p=ontario&c=toronto Will one URL rank higher ...
scarhand's user avatar
  • 437
17 votes
2 answers
4k views

What is the best placement for the ID in a URL for SEO?

I would like to know what's the best location for an ID in a SEO optimized URL: http://www.example.com/123/slug-title http://www.example.com/slug-title-123
mnml's user avatar
  • 303
31 votes
2 answers
2k views

How to use rel='canonical' properly

I have 3 URLS that serve the same data: www.example.com/product/foo www.example.com/product/foo?id=1 www.example.com?product=foo For Google's sake I want the URL www.example.com/product/foo to be ...
Ben Hoffman's user avatar
  • 12.8k
8 votes
3 answers
744 views

Why treat these as URLs with different path capitalization and trailing slash as different?

These are all strictly different urls: http://www.example.com/page http://www.example.com/pAge http://www.example.com/page/ http://www.example.com/paGE/ I get that it conforms to the strict ISO ...
Tom Gullen's user avatar
  • 2,400
27 votes
5 answers
2k views

How to correctly mark up different versions of the same document which are non-canonical

The use case is a document which has multiple versions which are all simultaneously available. For example, documentation on a product for each version of that software: /v1/install-guide /v2/install-...
Brendan Heywood's user avatar
84 votes
8 answers
8k views

Should I include "www" in my website's URLs? What are the pros and cons?

What are the pros and cons of having http://www.example.com/ vs http://example.com/? For example a problem I'm aware of is that if I use a domain without www I can't set a cookie for the current ...
Andreas Bonini's user avatar
6 votes
4 answers
295 views

SEO and URL Shorteners

When you have a link from lets say twitter that is t.co/foo that links back to your website how does that effect SEO and how do the major search engines handle Shortened URLs?
L84's user avatar
  • 2,016
24 votes
5 answers
72k views

Which special characters are safe to use in url?

Which special characters are safe to use in url?
YOU's user avatar
  • 345
24 votes
3 answers
12k views

What does WWW do?

To be clear: I am not asking whether or not I should use www in my url, or what the pros and cons are, that topic is well covered. I also wasn't sure if this was a Stack Overflow, Server Fault, or ...
user avatar
14 votes
4 answers
14k views

What should filenames and URLs of images contain for SEO benefit?

We know that good site architecture usually looks like this: example-company.com/ example-company.com/about/ example-company.com/contact/ example-company.com/products/ example-company.com/products/...
Baumr's user avatar
  • 1,444
11 votes
1 answer
1k views

URL path structure for a website with several directories

I am making a website with several directories that will have a high amount of content. For now I have separated the URLs into categories so that they’re like this: www.example.com/student/ www....
Azz Kawa's user avatar
  • 356
8 votes
3 answers
50k views

How to remove trailing slashes from URL with .htaccess?

The situation Across the entire domain, we'd like the URLs to hide file extensions and remove trailing slashes, independent of the domain name itself (as in, works on any domain). Sample of our ...
Matt's user avatar
  • 604
7 votes
3 answers
6k views

Does www and non-www suffer duplicate content penalty?

Do you know if I should use <link rel="canonical" tag, or 301 redirect from: http://example.com to http://www.example.com ...to avoid a duplicate content penalty in case other pages link to the ...
Jose3d's user avatar
  • 203
5 votes
2 answers
755 views

When translating a site go with URLs in Chinese or English?

What is the best practice when translating a site to Chinese, go with URLs in Chinese or English? Could you please share the reason why?
Sebas's user avatar
  • 53
4 votes
1 answer
977 views

To change URL to user friendly URL [duplicate]

I'm refactoring my ASP.net application from ASP.net 3.5 to 4.0. Also I'm changing the URLs to user friendly URLs /product.aspx?id=100 to /product-name/100. All my pages are indexed by search engines ...
German's user avatar
  • 177
57 votes
3 answers
75k views

What is the difference between a URI and a URL?

I have read these pages: http://www.w3.org/TR/uri-clarification/ http://www.damnhandy.com/2007/11/19/uri-vs-url-whats-the-difference/ I know basic about URL, URN, and URI; but little on their ...
undone's user avatar
  • 705
45 votes
4 answers
83k views

What does a double slash in the URL path mean?

What do double slashes often found in URLs mean? For example: http://www.example.com/A/B//C/ Please note: I'm not referring to the beginning right after http:.
aneuryzm's user avatar
  • 1,897
22 votes
3 answers
10k views

Should my URLs be lowercase?

According to Understanding SEO Friendly URL Syntax Practices I should change http://example.com/Hello-Dolly To http://example.com/hello-dolly The reasons given are: URLs, in general, are ...
Rowan Freeman's user avatar
19 votes
4 answers
90k views

What is good URI design?

How should a good URI be designed? What are the factors to consider? What are the pros and cons of the variants? Factors that makes up a good URI Stability over time Short Give the user an idea what ...
15 votes
5 answers
8k views

Benefit of date in URL segments

I was curious about the date in URL segments, is there any SEO point of benefit? For example the following URLs: http://techcrunch.com/2013/06/18/netflix-will-launch-in-the-netherlands-later-this-...
Rocky Singh's user avatar
12 votes
4 answers
2k views

What is the difference between a homepage link with or without a trailing slash?

What is the difference between these two URLs: http://example.com/ http://example.com Should we always add the final / or avoid it? Does it make a difference?
Luc M's user avatar
  • 285
8 votes
3 answers
654 views

Squeezing all the SEO out of a URL as possible

I am working on an ecommerce site, I told our SEO consultant that I plan to make the URL scheme: /products/<id>/<name>. This is similar to Stackoverflow's URLs which are /questions/<id&...
JD Isaacks's user avatar
7 votes
2 answers
1k views

Does the "canonical name" in DNS make any difference to search engines?

Some of our sites are setup with an "a record" to an IP address and some are setup as a cname of a server that then has an "a name" to the same server IP. I want it to be consistent. Which is the ...
tooshel's user avatar
  • 171
5 votes
1 answer
88 views

SEO consequences for category pages 404-ing

Question, is it ok for one of the pages levels to 404? (SEO-wise) Let's say I have a sitemap like this: example.com --/services --/foo --/bar --/sectors --/my-sector --/another-sector --/...
Ben Sterling's user avatar
4 votes
1 answer
806 views

Can a URL that is not linked to from anywhere be discovered?

Let's say I have a URL that is not linked to from anywhere, and let's say the file portion is very long, so that it's unlikely it could be accidentally entered. Something like ...
felwithe's user avatar
  • 143
3 votes
1 answer
413 views

Does Rel=Canonical Pass PR from Links or Just Fix Dup Content

One of the issues with duplicate content is that links can be split across several versions of your page, it was my understanding the a 301 redirect is really the only option for retaining some of the ...
Joshak's user avatar
  • 4,292
1 vote
1 answer
698 views

Local TLD vs. .com and .com/nl vs .nl

I basically have 2 questions about local TLD vs .com. First question: There already exists a website "keyword.nl" with a crappy website, no SEO optimisation. Is it possible for a website "keyword.com"...
vincent kleine's user avatar
65 votes
3 answers
33k views

How can URLs have a dot . at the end, e.g. www.bla.de.?

I never believed URLs could have a period at the end, as in www.google.de. (which obvious is not working). However, www.youtu.be. is working perfectly well. How did they manage that?
Michael's user avatar
  • 805
11 votes
4 answers
19k views

Hide a Subdomain from Google/Search Engine SEO Result?

I have a subomain which I do not want to be listed in any search engine result. Let say I have: http://www.example.com http://child.example.com How can I hide all URLs of child.example.com domain ...
夏期劇場's user avatar
10 votes
3 answers
9k views

Why is Google indexing pages with ?utm_campaign query string

Recently I have noticed that Google is indexing URLs containing utm_campaign, utm_source and utm_medium query string arguments. In the results, Google shows URLs with these query strings rather than ...
Brendon Boshell's user avatar
7 votes
4 answers
2k views

Are shorter URLS better for SEO?

Many people shorten their URLs. But as per my understanding it creates overhead of extra redirection, other can not guess about the target article with their url, and it should be less friendly for "...
Amit Kumar Gupta's user avatar
5 votes
1 answer
978 views

Should we localize URLs for default language or not?

I have a website running in English and Japanese and the default language is Japanese. What are the advantages of one over the other solution: Solution 1. When accessing example.com, you will see ...
Thịnh Phạm's user avatar
4 votes
2 answers
2k views

SEO-friendly way to pass multiple values in a URL parameter

What is the correct/recommended way from a SEO point of view to pass multiple parameter values for a single key in a URL. e.g. my online store sells the watches that I'd like filtering using facets ...
user avatar
4 votes
3 answers
467 views

Is placing one or two keywords in the URLs still good for SEO?

My urls do not seem to have my main keywords in them. Is this bad for SEO? Should I include them? Of course I do not mean actually writing one keyword after each other, but have an organically / ...
Concerned Client's user avatar
1 vote
2 answers
107 views

Subcategorising for URL structure

Please explain which is the best URL structure and why: website.com/apartments-to-let/manhattan or website.com/apartments-to-let-manhattan This is a property site. Is it best for the bots to break ...
Malka S's user avatar
  • 181
1 vote
2 answers
343 views

Can domain masking be used to move content from a subdomain to a subdirectory?

example.com is hosted on IP address c.c.c.c at host1, no access any windows server admin at all blog.example.com is on IP a.a.a.a at host2, full access to Linux server admin, using WordPress So ...
Blademan's user avatar
85 votes
10 answers
83k views

Why are URLs case-sensitive?

My question: When URLs were first designed, why was case-sensitivity made a feature? I ask this because it seems to me (i.e., a layperson) that case-insensitivity would be preferred to prevent ...
Kyle's user avatar
  • 1,001
31 votes
5 answers
4k views

Why is it preferable to use paths with slashes instead of query-string variables in a web page URL?

Why is it preferable to use paths with slashes instead of query-string variables in a web page URL?
Chris W. Rea's user avatar
  • 3,773
28 votes
4 answers
42k views

What is the purpose of leading slash in HTML URLs?

I have noticed that some blogs posts have links using a value starting with / in the href. For example: <a href="/somedir/somepage.html">My Page</a> Does the leading / mean the path is ...
Jérôme Verstrynge's user avatar

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