I have problems tracking e-commerce events from AdWords. The problem is that we can see the events in AdWords but we can't see them in Google Analytics. The rest of the events that come from the same booking engine are in Analytics but the one that come from an AdWords ad are not.

Any idea?

  • Can you link to the page not being tracked or the code that is not working properly/
    – Avi
    Commented Dec 12, 2013 at 2:32
  • I think it could be because I lost the gclid code between my website and the 3rd party booking engine. Is that possible? How could I send the gclid code from one site to the other? The web site is: lamangaclub.es/…
    – ChemaGo
    Commented Dec 12, 2013 at 9:49

1 Answer 1


If you're sending visitors to a different site / booking engine and you have not implemented cross-domain tracking, then yes the visit will break and the rest of the pages won't be attributed to your AdWords traffic.

Another way to confirm is to look at the Referring sites. If you find your own site in that report, it's an indicator that the code is not correct on all pages of your site.

  • Thanks for the answer! I have implemented cross-domain tracking. In fact it tracks perfectly the rest of the visits and even the e-commerce events. It is just for the Adwords visitors. And the weird thing is that in Adwords I can see the conversions but in Analytics no...
    – ChemaGo
    Commented Dec 13, 2013 at 19:41
  • 1) By 'e-commerce events', are you referring to transactions? Or do you have Event tracking on the conversion page? If you go to Conversions > E-commerce > Transactions, and select Source/Medium as the secondary dimension, what are the different source/medium combinations? A screenshot would help (even just the source/medium column without the revenue and other details)
    – Chris
    Commented Dec 14, 2013 at 6:26
  • Even better, if you go to the Acquisition > All Traffic Report and look at the Conversions section, do you have Transactions for all the rows?
    – Chris
    Commented Dec 14, 2013 at 6:31
  • I can´t post pictures yet. I have not enough reputation. Yes, I'm referring to transations. I have anothe E-Commerce transactons but no from cpc campaigns.
    – ChemaGo
    Commented Dec 16, 2013 at 9:17
  • Take a look at the exit pages report - that should highlight pages where CPC visits vs. non-CPC visits exit. Also, the debugging steps here should help
    – Chris
    Commented Dec 17, 2013 at 5:30

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