When setting up an Adwords Tracking Template URL, do I need to include parameters that Google Analytics uses to track Adwords clicks? Or does google handle adding those? For example, if my tracking template url looks like this:


Do I need to add ValueTrack or other parameters for Google Analytics to properly track the click after I forward it to the proper landing page? If so, is there any documentation as to what these parameters are named?

I understand that my forwarding script will have to make use of them if present, I just don't know what they are and if they are automatically passed or not.

1 Answer 1


If by "parameters that Google Analytics uses to track Adwords clicks" you're referring to the GCLID, then as long as you have "auto-tagging" enabled, the GCLID will be automatically happened at the end of the ad URL.

As you said, you need to make sure your redirect platform properly pass it along.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.