I have an Analytics account linked to my AdWords account, and have been using it to track progress of my campaigns.

Now I've started an AdWords campaign with a third party, and would like to see their results in Analytics as well. My own campaign is stopped, but unfortunately the google (cpc) traffic source has zero hits.

Nonetheless, the google (organic) results have increased significantly, which seems to indicate that those visitors are counted there. This is unfortunate in may ways, since I can't distinguish between real organic visitors and paid-for visitors.

What can I do to differentiate between organic and paid-for visitors in case of an unlinked AdWords account?

1 Answer 1


Create a parameter for your CPC links. In your AdWords ads, set your page URL to something.php?source=cpc.

You can also use bit.ly links.

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