I was recently asked by a client's SEO partner - who works for a small but reasonably reputed company - an to add a number of title tags and description tags (in SEOPress for a WordPress to a site I have helped redesign and that I administer). I was very taken aback by their advice. I would have thought that this behavior would amount to keyword stuffing and risks creating serious SEO issues.
(My client is not a plumber and is not in Melbourne, but I've converted it to an equivalent a plumber might have used to illustrate)
Each title tag (on about 100 odd pages) ends with "| Company Name, Their City"
Unclog sinks, St Kilda | Best Plumbers, Melbourne (on a page) Fix leaks South Melbourne | Best Plumbers, Melbourne (on a different page)
Similarly each description has 4-8 words and then "CityName's top NameOfTrade" and has identical keywords [which are related to the Trade] appended.
Unclog sinks, Melbourne's top plumber. Commercial and residential. Eliminate blocked drains, fix low pressure, hot water hot water issues, water leaks (on a page) Bathroom installation, Melbourne's top plumber. Commercial and residential. Eliminate blocked drains, fix low pressure, hot water hot water issues, water leaks (on a different page)
The SEO person is advising "Best practice is to always include company name in title tags".
- Is adding the name in title tags an SEO best practice?
- Do the behaviors described amount to keyword stuffing?
- What kind of impact would this be expected to have on SEO?