My website is about collections of photos at clubs. I have a two-column design where one column is narrow and has the same information on every page and the other column has information specific to the page the user requests.
On the narrow column, there are links to different sections of the site with generic names underneath, and there are five links to five new photo galleries.
In order for no search-engine spam filter to go off, I worded my photo gallery links so that the words do not cause keyword stuffing on any page. For example, I named a photo gallery link as "Newest", "Brand new", "newer" etc instead of "Party venue photo Gallery 1", "Party venue photo Gallery 2", "Party venue photo Gallery 3" even tho the body of the page the links point to contains the party venue photo gallery.
Just from this message alone, you can see that the descriptive links will outweigh the rest of the document as each page is between 200 and 300 characters and having five links with the same name mean that they alone make up between 2.5 and 5% of keyword density and I'm afraid if I go higher, I might end up in google's spam books.
My other options to renaming the links would be to use the party venue name but sometimes the gallery publisher decides to have 3 to 5 consecutive albums of the same place. If I tried naming the links as the date of the pictures, then search engines might see the topic of the site as months.
So before anyone places this question "On hold", I want to know how one would approach making links with rich keywords in a two-column website where a portion of a common column changes daily and where the keyword density doesn't trigger a spam filter on any page.