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I am new to Google Analytics and I would like to track a first step of our customer. So for example

  • Customer1 visited our page on 1st of January 2016 from google / cpc.
  • Then on 2nd of July 2016 Customer1 completed a conversion from source facebook / referral.

GA takes "last step" as a completed goal but in our case is better to know a first step google / cpc.

I have just figure out that we can track customers by IPs but I read in GA terms that it is forbidden.

Is there some way how to solve this problem?

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  • Google Analytics has functionality for this called "attribution modeling". I've never used it myself, so I can't give you a good answer about how to apply it.
    – Stephen Ostermiller ♦
    Commented Jul 22, 2016 at 17:51

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In Google Analytics, choose Conversions > Attribution > Model Comparison. Here you need to select First Interaction to attribute the conversion to the first touchpoint.

You can also compare different attribution models and test more sophisticated models. In the screenshot below. I have selected a comparison of first click and last click attribution models.

enter image description here

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