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Stephen Ostermiller ♦
Stephen Ostermiller ♦
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First step Attributing conversions to the first landing in GAGoogle Analytics rather than the most recent referral

I am new to Google Analytics and I would like to track a first step of our customer. So for example Customer1 visited our page on 1st of January 2016 from google / cpc. And on 2nd of July 2016 Customer1 completed a conversion from source facebook / referral.

  • Customer1 visited our page on 1st of January 2016 from google / cpc.
  • Then on 2nd of July 2016 Customer1 completed a conversion from source facebook / referral.

GA takes "last step" as a completed goal but in our case is better to know a first step google / cpc.

I have just figure out that we can track customers by IPs but I read in GA terms that it is forbidden.

So this is reason why I made a question here. Is there some way how to solve this problem?

First step in GA

I am new to Google Analytics and I would like to track a first step of our customer. So for example Customer1 visited our page on 1st of January 2016 from google / cpc. And on 2nd of July 2016 Customer1 completed a conversion from source facebook / referral. GA takes "last step" as a completed goal but in our case is better to know a first step google / cpc.

I have just figure out that we can track customers by IPs but I read in GA terms that it is forbidden.

So this is reason why I made a question here. Is there some way how to solve this problem?

Attributing conversions to the first landing in Google Analytics rather than the most recent referral

I am new to Google Analytics and I would like to track a first step of our customer. So for example

  • Customer1 visited our page on 1st of January 2016 from google / cpc.
  • Then on 2nd of July 2016 Customer1 completed a conversion from source facebook / referral.

GA takes "last step" as a completed goal but in our case is better to know a first step google / cpc.

I have just figure out that we can track customers by IPs but I read in GA terms that it is forbidden.

Is there some way how to solve this problem?

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Michal N.
Michal N.
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First step in GA

I am new to Google Analytics and I would like to track a first step of our customer. So for example Customer1 visited our page on 1st of January 2016 from google / cpc. And on 2nd of July 2016 Customer1 completed a conversion from source facebook / referral. GA takes "last step" as a completed goal but in our case is better to know a first step google / cpc.

I have just figure out that we can track customers by IPs but I read in GA terms that it is forbidden.

So this is reason why I made a question here. Is there some way how to solve this problem?