Tracking multiple URLs as a single page with Google Analytics

Question

I run a website where the user is able to create a bespoke page from a template, which is published with a custom URL. For example:

 http://example.com/customer-bespoke-url-1
 http://example.com/customer-bespoke-url-2
 http://example.com/customer-bespoke-url-3

Each of these URLs serve a templated page with custom content, depending upon the URL, but the overall design and layout is the same.

I would like to have the option to track traffic on these pages as a single entity within Google Analytics, that is combine all the data for these pages together when I need to view the overall effectiveness of the page.

Is there a way I can mark these pages to achieve this?

Answer 1

You can do it by using Content Grouping.

You create Content Groupings at the view level by going to: Admin -> View> -> Content Grouping.

As covered here:

You have three options for how you assign content:

• Group by Tracking Code (modify the tracking code on each web page):

Add a single line of code that identifies the content index number and the Content Group to which that content belongs.

• Group Using Extraction (extract content based on URL or page title)

Use a regular expression to identify a full or partial URL, page title, or screen name.

• Group Using Rule Definitions:

Use the rules editor to create simple rules to identify content.