I have a custom-made eshop (so I can modify any code if needed) and I have added a section in each product page named recommended products. In there there are 3 links to other products. Moreover there is a section like this in the cart page. Again 3 links to products.
So a user can navigate to a product either by clicking on a trivial product link, either by clicking on the recommended product link (both links can co-exist in the same page), or by clicking this product from the cart page recommendations.
My goal is to try and watch if this is actually working and if it's translated to sales.
I have found many ways of working on this:
- utm (not recommended)
- Google Tag Manager
- creating custom dimensions
I think that the most important tracking facts should be:
- how many users clicked a link
- how many users that clicked on this link finally bought the product, in comparison maybe to the total product sales
Which way should I follow, so that I can not only track the (1) but also the (2).