Google Analytics' maximum date range seems to be last 30 days. There is 0 chance this is actually the maximum viewable age of data, given how crucial it is for webmasters to compare current data to older data...right? How can I view data from an arbitrary time ago?

1 Answer 1


Google Analytics does not have a 30 day limitation. You can choose a "custom" date range and choose whatever start and end you want over any time period.

3 month Google Analytics custom date range

I personally think that the limited selection of dates available in the drop down is severely lacking. I use a custom page of date options for Google analytics that I created to link to a wider variety of time periods.

Custom Google Analytics date ranges

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