I won't give away my real target keywords here or what it is im trying to rank for. But this example lets say my company provides hairdressing & hairdressing training.

main keyword = Hairdressing

main keyword = Hairdressing Prices

main keyword = Hairdressing Training

main keyword = hairdressing In London

main keyword = hairdressing In Birmingham

main keyword = hairdressing In Manchester

So as you can see above, all of my keywords contain the same word "hairdressing". We also have 3 clinics based in London, Birmingham and Manchester. So a user will go to each of these pages to contact the specific clinic.

Is this good practise for SEO? Or will these pages compete for the keyword hairdressing and negatively impact me?

  • Sigh. Please focus on topics and not keywords. Search is NOT about keywords. Write content for people and not machines. You are on the right track to write complimentary content, except that the complimentary content should be topic based and not keyword based. Social engineering content for search engines does not work. Being organized and methodical as well as writing content that people want does. Be careful not to create content just for search engines that people do not want. Why dilute your search prowess? Cheers!!
    – closetnoc
    Oct 16, 2019 at 14:51

1 Answer 1


If you want to effectively rank for each one of those pages you must ensure that the context and content for those URLs are unique so users and searchers understand the differences.

If the content is very similar, Google will consider it as duplicate:

[...] different pages with similar content [...] Google sees these as duplicate versions of the same page. Google will choose one URL as the canonical version and crawl that, and all other URLs will be considered duplicate URLs and crawled less often.

In this scenario, Google will probably choose one URL as the most representative (canonical) and mark the rest as duplicate. That means you will only rank for the canonical URL so all the work and effort invested in the rest of the pages will be lost.

If you don't explicitly tell Google which URL is canonical, Google will make the choice for you, or might consider them both of equal weight, which might lead to unwanted behavior.

So, if you go on with that structure, make sure each URL is relevant and offers unique content.

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