If a website has a Q&A pages and blog pages,

I use keywords asked by users to write blogs to create more comprehensive content about their queries because the question doesn't give enough information about important topics.

But the problem is when I create new optimised content the pageviews of the previous landing page (which is the question) improves and the new page doesn't. So shall I wait to see results or are there any other recommendations to fix this?

  • Search is not about keywords. It is about whole language. In the original Google research paper, Page and Brin say that search term matches yield poor results. Google is designed to be a semantic search engine from the beginning. Any appearance of a keyword match is just a simple process of highlighting the search terms as the last step in creating the SERPs. Nothing more. Go for properly written content with topical strength. The more you add to your site, the better it will perform. It really is that simple. Cheers!!
    – closetnoc
    Commented Jan 15, 2018 at 14:18

1 Answer 1


For the blog entries: are you completing the meta information, such as meta title, meta description, including keywords in image titles and the content, and using long tail keywords to pull in more searches? Yes, compelling content is important. But with full meta data and SEO optimized content you give search engines so much more to grab onto. And using SEO optimization will also improve your scores.

For example, you can take the keywords asked by your users and do some searches on them yourself -- are the results relevant to your blog? And by adding to the original terms with long tail keywords you give yourself the chance to be a bigger fish in a smaller pond. For example, searching for "css" gets a huge number of results and you'll be buried. However, searching for "using css and jquery to rotate background image" is much more specific and will improve your opportunities to appear higher in the search results and get better scoring.

Plus, notice that the long search string is more like natural language. That's more compatible with how Google finds and presents results. So using a more specific long tail keyword (without going overboard, in the example above a good choice would be "css rotate background image" or "jquery image rotation"; not the whole search string) results in focused results.

My advice would be to create fantastic content and use all of those meta data fields to enhance your SEO optimization.

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