I have researched this but got mixed and confusing information.
We are trying to rank our India based company which provides the following services:
- Engineering Design Services
- Architectural Design Services
- MEP Design Services
our target audiences are in the US and UK.
Offcource, we are targetting above services keywords on most of our main pages and created dedicated services pages too. But lately, we found out that we are ranking well for keywords like Outsourcing Engineering Design Services, Outsourcing Architectural Design Services, etc... which are actually very very good keywords in terms of closing the leads/ inquiries as people are actually looking out for outsourcing but the search count for those keywords is low. (though we closed 2 inquiries from those keywords). These pages we created just to increase the content of the website.
I really want to give it a try to target those keywords by creating more pages, blog posts, backlinks, etc...
My question is if we create more and more pages around those keywords then will it affect the rankings of the pages which are already ranking for those keywords or will the new pages compete against those pages or the new pages will help to boost current pages?
We can write good content and blog posts on the outsourcing topic but not sure if we should create new pages or increase the length of the existing pages.