This is a very broad question and there are many ways to solve you question. When building a webpage or website with SEO in mind you have to remember there are many indicators. So you can use these indicators to show slightly different version of what you are talking about.
For example you could:
- Make your title "SEO for URLs"
- Make your H1 tag "SEO URLS in Google"
- Include in your text the words seo, url, panda, update and google all within close proximity of each other.
Look for important words, like SEO in this case and try to reuse those words more often and in more combinations. Also, make sure you put the most popular keywords into the best SEO ranking factor areas.
Take a look at SEOMoz's Key Ranking Factors, http://www.seomoz.org/article/search-ranking-factors, to get a good idea what the key factors are and how you can help yourself the most.