I work at a small startup, and we are struggling to get high ranks on google, in searches relevant to our website.
Since "content is king" when it comes to SEO, we want to add articles to our website that are relevant to our company inorder to rank higher on google searches.
We have already had a few newspapers make articles about us, and we want to add these articles to our website (we have permission from the publisher).
The question is will google blacklist us, for duplicating content from other websites (i.e the newspapers website where our article is as well), or reward us for making new relevant content on our website?