I've just started working for a client who has a website with editorial content on various humanitarian subjects. For example, some of these articles are highlighting the issue/problem with 'prostitution' (and other similar keywords) in various countries around the world.
Looking at our traffic and specifically organic search traffic, we are receiving a high number of searches for these keywords. Unfortunately, it's obvious that a high number of these visitors are actually searching for the subject matter 'prostitutes', rather than our editorial content.
I was wondering if anyone had any advice on how to handle this or general guidance.
The traffic itself I don't see as an issue, if not morally questionable from the searchers POV. We are thinking of adding links and support charities in this area and promote these on these pages. But, my main concern is that Google will be ranking use as a website to find 'prostitutes' in these countries, i.e. incorrect audience targeting. Rather than a humanitarian news website.
Note, we have lots of other content which isn't based on these keywords, so blocking these few articles may be an option. But then we risk actual legitimate users searching and finding them.
Any help/advice would be appreciated. Note, due to my contract with the company I am deliberately being vague with details (URL, etc). So please try and answer a general query.