We have a customer who is the local distributor or reseller for a German-based supplier.
The products are high quality and beautiful images, videos and elegant English-language text are made available on the German supplier's website. The product isn't for sale on the supplier's website, though, and that's where my customer comes in.
Now, my customer isn't a franchisee or in any way an affiliate of the supplier, he's definitely a distinct entity with his own website. But there's a strong relationship between them and the supplier says to him "you can use all the text and images you want from our own site". From my customer's point of view it's an instant win - all we have to do is pull this great marketing content into his own website.
But to me the whole thing is screaming duplicate content penalties.
So I'm about to tell him he's got to write all his own quality copy and make his own quality images (which isn't going to happen, he's just too small) or else disappear from Google ...
But this must be a common problem. It's a common enough business model for a strong well funded and well marketed manufacturer to farm out the actual selling to small resellers and franchisees. How, in such cases, do the small resellers and franchisees successfully use the original manufacturer's marketing material without duplicating the source and each other in Google's eyes?