Our home page features links to our 4 main sub pages (it's really more, but I'll use 4 as an example). It's currently just a list of links in the content body:

Disregarding user experience for better or worse and focusing on SEO only, I considered working the links into a paragraph in a more organic way:

We create custom websites designed for desktop, tablets, and mobile phones. We take care of everything from domain name registration, website hosting, ecommerce solutions and more!

My assumption is that the paragraph form is preferred because it is more natural and reads better. From an SEO perspective, is there much of a difference?

1 Answer 1


The text that surrounds links is a ranking factor for the page receiving the link. How much is unknown but it does matter. In this case there isn't a whole lot of text surrounding the links in the paragraph so I don't think it is going to make much of a difference either way.

Just go with whatever is better for the user (and/or makes for a better presentation).

  • I've also read that lists give some small unclear SEO boost as well, so yeah I guess it's a tie and the user wins.
    – user6585
    Mar 11, 2014 at 22:12

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