Our client has 2 websites, each on their own domain, let's call them A.example
and B.example
, both interesting to the same demographic.
A.example
is a small but very successful single purpose site with plenty of inbound links from the entire industry, including competitors to B.example
. It has virtually no competition itself and is the go-to source of its kind in the region.
B.example
is a newcomer, both its scope as well as its actual size are much bigger. It has strong pre-existing competition. The owner of the two sites is thinking about merging them both under the B.example
domain, as either A.B.example
or B.example/A
(while leaving a redirect on A.example
), basically to bring SEO benefits to B.example
(branding and everything else will also merge).
What would be more appropriate, A.B.example
or B.example/A
? Are there any SEO dangers to this, would simply linking from A.example
to B.example
be better? Or should we suggest the other way around, B.A.example
(though this could prove to be a hard sell to marketing, but as long as we're talking technically)?
b.example/a
is likely to be a lot easier to rank thena.b.example
.