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Possible Duplicate:
Is the title attribute (not tag) important to SEO?

So while I'm filling out title / alt attributes I noticed I was just automatically adding my company name to almost every links title tag (ex. title="Company Name Video Services", etc.) but is this a good thing or bad thing? Will the repetition kill benefit of the keyword? Should I fill it with better keywords since my company name should theoretically be everywhere in the content anyway?