Both "title" attribute and link anchor text does provide positive influence to SEO.

Example:

<a href="www.companyA.com">Service Provided</a>
<a href="www.companyB.com" title="Service Provided">Company B</a>

But how much is the different of influence between two? Company A or B will have better position in SEO?

up vote 6 down vote accepted

Putting keywords in the title attribute doesn't give SEO value to the linked site and the page of the link. However, the anchor of a link gives SEO value to the linked site and the page of the link.

Consequently, regarding optimizing the SEO value of a link, keywords in the anchor needs to be seriously considered instead of the "title" attribute.

However, the "title" attribute of a link is important as well but for users, not SEO.

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