I am currently working on a WordPress e-commerce website, where the chosen shopping platform is WooCommerce.
I am in the early stages of planning, where I am currently focusing on the overall site architecture.
Naturally, I will want the website to compete within search engines. With this in mind, I will be wanting to get my site structure set up as effective as possible.
With this in mind, I am just wondering if Child Product Categories have any effect/influence on Parent Categories? Both their SERP and associated Keywords.
Let's say I have the following Parent and Child Categories (Within each of the Child Categories, I have inserted a few Keywords):
- Red Sun Glasses
- Blue Sun Glasses
- Cheap Reading Glasses
- Expensive Reading Glasses
With all things being equal, 'Reading Glasses' should rank higher for 'Expensive Reading Glasses' than 'Sun Glasses'. Where my query lies, is that since 'Reading Glasses' is placed within 'Eye Wear', therefore
www.example.com/eyewear/reading-glasses, will the 'Eye Wear' Parent Category benefit from the fact that it's Child Category is competing successfully for 'Expensive Reading Glasses'?
In other words, would the Parent Category being able to tell the search engines:
Hey, I am about Glasses. Not only is my page about Glasses but I have Child Categories about Glasses too!
I should add that I will be sure to include Breadcrumbs on each Page. Therefore, 'automatic' link juice will be sent through the Directories, regardless of whether I insert a link to the Parent Categories, within the content itself.
Note: The above is just an example for the purpose of this question. It is not based on any Keyword research.