I am currently working on a WordPress e-commerce website, where the chosen shopping platform is WooCommerce.

I am in the early stages of planning, where I am currently focusing on the overall site architecture.

Naturally, I will want the website to compete within search engines. With this in mind, I will be wanting to get my site structure set up as effective as possible.

With this in mind, I am just wondering if Child Product Categories have any effect/influence on Parent Categories? Both their SERP and associated Keywords.

Let's say I have the following Parent and Child Categories (Within each of the Child Categories, I have inserted a few Keywords):

Parent Category:

Eye Wear

Child Categories:

Sun Glasses:

  • Glasses
  • Red Sun Glasses
  • Blue Sun Glasses

Reading Glasses:

  • Glasses
  • Cheap Reading Glasses
  • Expensive Reading Glasses

With all things being equal, 'Reading Glasses' should rank higher for 'Expensive Reading Glasses' than 'Sun Glasses'. Where my query lies, is that since 'Reading Glasses' is placed within 'Eye Wear', therefore www.example.com/eyewear/reading-glasses, will the 'Eye Wear' Parent Category benefit from the fact that it's Child Category is competing successfully for 'Expensive Reading Glasses'?

In other words, would the Parent Category being able to tell the search engines:

Hey, I am about Glasses. Not only is my page about Glasses but I have Child Categories about Glasses too!

I should add that I will be sure to include Breadcrumbs on each Page. Therefore, 'automatic' link juice will be sent through the Directories, regardless of whether I insert a link to the Parent Categories, within the content itself.

Note: The above is just an example for the purpose of this question. It is not based on any Keyword research.

  • 1
    Possible duplicate of Well structured URLs vs. URLs optimized for SEO
    – closetnoc
    Commented Jan 23, 2018 at 19:55
  • I had to read pretty far to finally get to what you are asking. If you read my answer in the link above, this will help. This is a possible duplicate question.
    – closetnoc
    Commented Jan 23, 2018 at 19:56
  • Okay. I had the opportunity to chat through comments with the OP. I misunderstood the concern. The OP is asking about making changes to the hierarchy/URL and about 301 redirects and the ins and outs of making these changes. For that reason, I am rescinding my close vote. I hope this helps clarify the question. Cheers!!
    – closetnoc
    Commented Jan 24, 2018 at 0:40

2 Answers 2


In short - no, parent categories don't have any influence on their child categories. What does have themost and important influence - their internal linkage.


you have categories nesting like

  • eye wear
  • reading glasses
  • sun glasses

There is no any difference, whether you have them like

  • www.example.com/eyewear/,
  • www.example.com/eyewear/reading-glasses/,
  • www.example.com/eyewear/sun-glasses/,

or do you have

  • www.example.com/eyewear/
  • www.example.com/sun-glasses/
  • www.example.com/reading-glasses/

But it is very (if not mostly) important, how they are interlinked. What means interlinking:

www.example.com/eyewear/ should have links to:

  • most popular reading glasses (links to products),
  • links to category /reading-glasses/
  • most popular sun glasses (links to products),
  • links to category /sun-glasses/

www.example.com/sun-glasses/ should have links to:

  • most popular reading glasses (other users bought → links to products),
  • link to category /eyewear/ (breadcrumb)
  • link to category /reading-glasses/ (list of another categories)

Got the idea?

  • Thanks for your comment. You state Parent Categories have no influence on their Child Categories. What about the other way around? For example, a the Category 'Eye Wear' would have the 'Reading Glasses' Child Category within. I am of the impression, this would help strengthen the Parent Category's position as a 'Topic' about Glasses, since its Child Categories are thematically similar.
    – Craig
    Commented Jan 25, 2018 at 2:28
  • As i said - nesting makes no difference. The most difference makes internal linking.
    – Evgeniy
    Commented Jan 25, 2018 at 9:23
  • Thank you for your insight. A Parent Category instantly links to a Child Category by default.
    – Craig
    Commented Apr 15, 2018 at 4:37

Yes. What you're doing there is building a proper semantic core which will help you optimize category for the topic rather than optimizing a single page for a keyword.

If done properly with right keywords and internal page rank distribution you'll get what you described in your question.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.