I am working on an eCommerce site, where I am considering creating a Child Category page. This Child Category page, would be for a colour variant, of the products within the Parent Category. For example:
- Parent Category:
- Child Category:
My thinking being, this would help target keywords, containing the colour variant.
On one hand ...
... I feel this would produce a positive SEO return. After all, I am seeking to further align a landing page to a specific search query; in this case, based on colour.
On the other hand ...
... could I be diluting my SEO efforts? My thoughts here, being that the above efforts may end up splitting important SEO metrics. Metrics, such as:
- Back links
- Social Shares
- Click Through Rates (CTR)
Short Term v Long Term
Pushed for an answer, I believe that I may suffer some short term loss of traffic. I say this, as colour variant Back links start to point to their allocated colour variant product category URLs. As such, causing the Parent Category to miss out on the cumulative 'votes'. As time progresses, the colour variant URLs would then start to climb the ranks and 'pick up' the back link votes, so to speak, where the Parent Category has been dropping them.
Would this be the right view to take on the matter? Has anyone had a similar experience and have any statistics to back up such a thought?
I have noticed that some websites, do not adopt my above efforts. Despite this, still rank for colour based search queries. For example, a site may have a Category page, full of Soccer Balls. The 'Soccer Balls' will range in colour, size and material. Then the site would rank for 'Red Soccer Balls' for example.
Despite the landing page covering all Soccer Balls, the Meta Description has been dynamically called from one of the listed 'Red Soccer Balls' and displayed in the search results. You then change the search query to 'Blue Soccer Balls' and the same landing page appears, in the search results, but with the Meta Description for one of the blue Soccer Balls.
I understand that search engines are able to override an assigned Meta Description, if it feels a different one is more aligned to the search query. What I am uncertain of, is how is this landing page, ranking for duplicate colour based search queries? Often, performing better than sites who have colour specific landing pages.
Is it a case that they are performing well enough at domain level, which compensates for a weaker page level SEO strategy or is it a case that they have decided to consolidate all the colour variants into one page. As such, concentrating all back links etc, into one page rather than spread across multiple pages?
If consolidating SEO efforts, into one page, is the way to go, then would it be better to rely on Facets for colour etc, rather than Child Categories? Personally, I do not see how this can be a better way to match search query's intent but maybe I am overlooking something.