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I am working on my personal website where, for the purpose of this question, we can assume the site structure is as follows:

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At present, the 'Keeping Fit' and 'Healthy Eating' Pages are Parent Category Pages with the Pages below these being Child Categories. The Child Categories contain an Archive of their respective Blog Posts with the Parent Categories containing an Archive of all the Blog Posts that appear in their respective Child Categories.

In the interest of providing greater unique content, I was thinking of changing the 'Keeping Fit' and 'Healthy Eating' Category Archive Pages into Static Pages. I would then remove the Archived Posts from the Parent Categories and replace with content, such as:

  1. Why I am keeping fit.
  2. Before and after I started keeping fit photographs.
  3. Healthy Eating Milestones.
  4. Money saved to date on not buying processed foods

Concerns

Would performing the above changes be considered good practice or would I be causing some potential issues, from an SEO perspective? The concerns I have, are as follows:

  1. The current Child Categories will be moved up to Parent Categories and thus be on the same level as the newly transferred Static Pages ('Keeping Fit' and 'Healthy Eating'). Would this cause issues with search engines understanding the layout of the website?
  2. The URLs will no longer reflect the Parent/Child Category relationship. Instead, the URLs will present the newly created static pages as being independent from the newly appointed Parent Categories.
  3. The Breadcrumbs will no longer reflect the relationship between the 'Keeping Fit' and 'Healthy Eating' Pages with the new Parent Category Archive pages.
  4. The 'Keeping Fit' and 'Healthy Eating' pages will lose all the Internal Links from having displaying the archived Blog Posts.
  5. I may lose 'SERPS real Estate' by losing the Sitelinks, since I am using a mix of Pages and Categories rather than choosing just one and maintaining a consistent URL structure.

Are my concerns warranted and is it a case of choosing which areas I want to focus on or are my concerns something that should get be thinking of a better way in approaching this ... Possibly leaving things as they are?

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The current Child Categories will be moved up to Parent Categories and thus be on the same level as the newly transferred Static Pages ('Keeping Fit' and 'Healthy Eating'). Would this cause issues with search engines understanding the layout of the website?

You are basically putting all posts on the same semantic level. How is google going to discern what is the most important post on your site when you tell them they are all equally important?

The URLs will no longer reflect the Parent/Child Category relationship. Instead, the URLs will present the newly created static pages as being independent from the newly appointed Parent Categories.

And with it you are completely removing the semantic leveling of your website.

Are my concerns warranted and is it a case of choosing which areas I want to focus on or are my concerns something that should get be thinking of a better way in approaching this ... Possibly leaving things as they are?

Seeing as one of the big SEO advantages of WordPress is the way in which you can organise content in a semantically meaningful way, removing this feature seems counter-productive.

Linking is a hard and long process, so you are going to loose all internal links and every back-link that you may have built up. There now comes the issue of broken links as well, all done for some unknown benefit.

Semantic Hierarchy is important, don't remove it from your site. One of the better reasons to use WP is this well maintained way in which content is given semantic order / meaning. Google likes a website that is kept in good order.

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  • Welcome aboard and thank you for your answer. You raise all the semantic points that have driven my structural decisions to date. I am just starting to look more at the issue of duplicate content now, since the 'Keeping Fit' and 'Healthy Eating' Parent Categories are displaying Excerpt Archives that also appear within their respective Child Categories. I feel unique page introductions is not enough in making a Parent Category different from their Child Categories. (1/2) – Craig May 22 at 14:43
  • Hence my thoughts turning to Pages, since Pages allow for greater flexibility and offer up more ways to add unique content. With that said, mixing up Pages and Categories could potentially cause a mess with URL structures, which returns us back to semantics. Would welcome any follow up thoughts on the matter. (2/2) – Craig May 22 at 14:43
  • Welcome to Webmasters! Perfectly said. Succinct and point well made. Cheers!! – closetnoc May 22 at 19:46
  • @closetnoc Our paths cross again. :-) I agree with the response, regarding Semantics and its how I would normally approach site structure. My concern relates to duplicate content issues, since the Parent Category would contain an Archive of Post Excerpts that also appear in its respective Child Categories. Having different introductions does not feel enough in differentiating the Parent and Child Categories. Static Pages offer more ways to differentiate a page than what Categories offer, hence me considering this approach. I am sceptical, however, and wondering how others deal with this. – Craig May 23 at 2:31

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