I am currently looking at our on-site analytics, focusing mainly on exit rates to try and work out where we can do better in terms of targeting, pricing, range etc.
However I am still trying to get my head around what a 'reasonable' exit rate would be? Especially since the industry we are in is quite broad in terms of people not knowing what they're looking for, hence the need for pages to target multiple phrases.
My idea would be something like 20%, however this could be way too low or even too high from my experience. Of course, this does depend on the industry/type of website so im not expecting an exact number.
We are an ecommerce store style of website.
Any help would be greatly appreciated!