Timeline for Whats a typical exit rate?

4 events

when toggle format	what		by	license	comment
Jun 16, 2017 at 14:25	comment	added	Henry Visotski		I haven't used any tools that would tell you competitor bounce rates, but SimilarWeb gets thrown around: similarweb.com - and you can usually compare benchmarks via anything from SEMrush to marketing automation systems' built in tools. (I've enjoyed using SEMrush in the past, but it's more rankings and PPC metrics.) I was able to give you bounce rate figures from my own experience and from studies I've read; keep an eye out for industry benchmark reports. Lastly, talk to marketers at meetups and conferences - they'll be a good source of info, if they're willing to disclose it.
Jun 16, 2017 at 8:27	comment	added	Jvital		@henry-visotski In this case, what tools or websites would I use to gather data from my competitors to get an idea of an industry average? I think that exit rates are just as important as bounce rate in the sense that if a page is frequently being exited, then there could be an issue there. However, bounce can also give you a better idea of this.
Jun 15, 2017 at 16:19	comment	added	Stephen Ostermiller♦		I agree with this answer. 100% of users exit your site. The exit rate of a page tells you where many of them did so. Typically you want to engage users until they "convert" (like make a purchase). It would be nice if the "thank you for your purchase" page was the one page on the site with a non-zero exit rate.
Jun 15, 2017 at 15:31	history	answered	Henry Visotski	CC BY-SA 3.0