Is there a term for "You might also like"-features?

Question

Talking about plugins and features for web shops, a good idea is to have a feature saying "Based on this product, you might also like these products: list of products".

The "You might also like"-feature is about statistics and correlations telling you that "People who buy this product also tend to buy these products"- products that might not be related at all.

I'll be having a speech on digital marketing, for a potential customer needing assistance on web shop improvement. For that case I'm looking for a shorter term for the above mentioned kind of feature. I believe I once heard a shorter term for it, but I forgot it :(

Answer 1

I believe "recommended" (as in "recommended products") would be a suitable short term for this section/feature. The tool for creating such a feature would seem to be a "recommendation engine" (or "recommendation system").

Reference:
https://stackoverflow.com/questions/1994642/what-do-i-need-in-a-database-for-customers-who-bought-this-item-also-bought

Answer 2

I believe the term as it relates to selling products is called "Cross Selling" as opposed to the technology that allows for suggested similar results of a search which is known as "Incremental Search".

Answer 3

Upsell widget is the term for features like "viewed together" where you encourage a customer to buy a better and more expensive product. Cross sell widget is used for feauters like "ppl who bought this also bought that") where you invite a cusomer to buy related products.