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Questions tagged [marketing]

Questions relating to Webmasters using various Marketing methods to promote their online website(s).

0
votes
1answer
14 views

Long tail physical product marketing: is Wordpress suitable? [closed]

A small-medium size company selling to business, government and wholesalers manufactures 10,000 products. Company has a skilled graphic designer and a couple of programmers (including php) but none ...
1
vote
0answers
27 views

Is SEO and Google AdWords dead when it comes to delivering results for traditional businesses? [closed]

Is SEO and Google AdWords dead when it comes to delivering results for traditional businesses (doctors, lawyers, general contractors, etc.) that get their traffic mostly from people who are searching ...
1
vote
0answers
14 views

How can I restrict a Google Display Network campaign to certain sites?

I ran a Google Display Network for a couple of week, providing a number of keywords which (to my knowledge) restrict the sites on which (or the users to whom?) the ads are shown, which as is described ...
2
votes
1answer
30 views

Segmentation of user who have visited a certain page during a time period

At the moment I am doing some analysis about user behaviour and I am particularly interest in those user that have the following behaviour: Visitor visited a promotion page e.g. "promotion" during ...
3
votes
1answer
47 views

GDPR - 3rd party compliant contact form

My website features trips and tours from various travel operators. The customer, my website visitor, is able to access the tour operator's profile page and contact them directly with any questions or ...
2
votes
2answers
142 views

GDPR - Kills email marketing, How can I do email marketing under GDPR?

How can I do email marketing under GDPR? European regulation changes the marketing landscape. Suppose i have 40,000 contacts (name, email, telephone) which weekly i mail about my products/updates. ...
0
votes
1answer
199 views

Should you chose gTLD rather then ccTLD even you're not targeting your market to global?

So let's say you're starting a project, you wish it could be used internationally. But currently, in the development stage, you're developing mainly for local user (easier for marketing). Then in this ...
1
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2answers
62 views

Marketplaces and website SEO

I would like to know if this is an issue for SEO if the description and the title of the product is the same on the marketplaces and on my site. Thank you in advance.
2
votes
2answers
209 views

Lead Generation Forms & Privacy Policy

I have a lead form in my website (A website about High-End Fashion) in which visitors can contact a sales representative about product A. There is no opt-in checkbox, just a couple of text fields (...
2
votes
0answers
38 views

Targeting friends of a specific user with Facebook Marketing API

Our website provide a service that is mainly targeting friends of our users. We had this great idea of using the friends_of_connection setting to show custom ads to friends per user. In other words, ...
0
votes
1answer
33 views

How do we track offline marketing traffic to my website using Google Analytics?

Suppose I want to track my website traffic those who are coming from my offline marketing such as pamphlet and hoarding or any other physical activity. I have installed Google Analytics and ...
5
votes
4answers
207 views

What are typical key performance indicators (KPIs) for a marketing agency working on SEO?

We are cooperating with one marketing agency in terms of our website SEO. This week they are going to send us a report with actions and KPIs. I want to understand how usually SEO KPIs are measured and ...
1
vote
1answer
31 views

How can affiliate sales be tracked across a users various devices?

Someone, with who I will have an affiliate link partnership, has put a link to my e-shop: http://www.example.com/?source=userA. I'd like to track my sales that happen thanks to his link. What ...
0
votes
1answer
26 views

Do I need to do SEO if I cross 1 million visits a month? [closed]

I was wondering if I need to do SEO to my site after it crosses 1 million visitors a month. I don't see the point of it. People who are visiting the site can build links from me. But I read else ...
2
votes
1answer
70 views

Slow PHP redirects lead to loss of marketing clicks

Ok so we are running liquid web server For some reason we are losing around 70% of all of our clicks that we are tracking on our end than we are seeing on Hasoffers tracking platform. These are ...
1
vote
0answers
32 views

Get email addresses of customers that didn't complete Paypal checkout [closed]

As a webmaster of a small shop with only one product and a simple Paypal button: is it possible to get informations, from Paypal, about the potential customers who clicked on "Buy" but didn't proceed ...
1
vote
0answers
92 views

Literal '{{transactionTotal}}' appear when using Facebook conversion pixel instead of it being replaced by a number

I have this as the datalayer. When I view the sourcecode of the site, the datalayer appears at the bottom of the page. dataLayer = [{ transactionId: '172601', transactionTotal: 6.09, ...
1
vote
1answer
44 views

How can I track which retargeting ad is clicked without using UTM parameters?

I have this banner on my website that shows retargeting ads.I wonder if I can track which ad is getting how many clicks without adding UTM parameters.
8
votes
2answers
286 views

Tens of marketing emails within hours of registering a .COM - How are they doing it?

I registered a .COM 3 days ago, and since have received over 30 emails and 5 direct phone calls to the contact details I used when registering (via Fasthosts), which is now of course showing in WHOIS. ...
3
votes
3answers
141 views

Is there a term for “You might also like”-features?

Talking about plugins and features for web shops, a good idea is to have a feature saying "Based on this product, you might also like these products: list of products". The "You might also like"-...
2
votes
1answer
179 views

As a bulk sender, is there a way to make Gmail show my avatar?

As a bulk sender, is there a way to make Gmail show my avatar? I would like to obtain this without creating a Google Account. Maybe embedding my vCard? Or maybe embedding some json-ld markup?
1
vote
0answers
20 views

Verify if banner is shown

I have contracts with different websites that should display animated gif banners for promotion of some of my products. These banners should be shown in certain pages (URLs). I would like to ...
1
vote
0answers
31 views

What are best practices for measuring SEO success using the marketing funnel? [closed]

I am new to corporate marketing measurements but not new to SEO. My company is asking for me to use the marketing funnel - something like http://cdn2.business2community.com/wp-content/uploads/2015/04/...
1
vote
2answers
1k views

Different domains vs multilingual on one domain

From my understanding, even if it's less powerful than some years ago, the domain name still has a certain importance when talking about ranking for a keyword. I have a website in two languages, it ...
0
votes
1answer
101 views

Does Google filter out some reviews in their Google+ rating average?

I just noticed a local restaurant has a score of 3.9 with 16 reviews, but if you click in to read the reviews there are actually 19 of them. The average is actually 3.47, so it seems they did not ...
6
votes
1answer
105 views

Google Ads targeting my already long term customers. How to fix this?

My company provides web based services on long term (years) contract basis. My customers would regularly visit my website to access the updates about their account. But all my customers have noticed ...
3
votes
1answer
250 views

Indirect conversions from Adwords

We recently ran a Google Adwords, Shopping and Re-Marketting campaign and got zero conversions from them but our sales for that period were up. We had 34,408 impressions 350 clicks but 0 conversions. ...
1
vote
1answer
49 views

Popular blog not making money? [closed]

I am running a popular blog magazine over 8 years, has great traffic about 500,000 impressions and 20,000 clicks monthly. The only source of revenue I use is Adsense but it is not even bringing $100. ...
0
votes
1answer
25 views

ROI Web Analytics from a paper ad?

We live in a not real tech-savy town here, people have cellphones but don't appear to use social media much. In order to advertise we decided to put up flyers with pull tabs containing contact ...
1
vote
2answers
66 views

Online Marketing company want me to share my Google Account login details? Is this normal practice?

We are a small business and use "Google Apps for Work" and my google apps account was used to set up the business's "Google My Business" and related Google+ pages We have now engaged an online ...
2
votes
4answers
42 views

Which are the priority online mediums for local businesses? Is Google Adwords appropriate for Local Business marketing?

We received a promotion offer from Google Adwords to tempt us to try the AdWords service (spend at least 25 in the next few months and get 75 credit). But this is a small local business that is only ...
0
votes
0answers
39 views

Domain name change but search for <new-name> doesn't show

I've moved a our domain from oldname.com to newdomain.com 35days ago. newname is a relatively unique word, and still for some reason searches for newname doesn't show up in search results. Instead ...
3
votes
2answers
134 views

How can I track referrals from offline materials using Google Analytics?

My client is about to issue a bundle of offline materials (leaflets, posters, etc...) for distribution to various places for PR and marketing purposes. They've asked us to create a number of special ...
0
votes
1answer
44 views

What is the role of SEO for a new website compared to other marketing strategies?

I am going to create new website and trying to earn money with it. I am little confused. Will proper SEO will help get high traffic levels for the site? Will it also help the site earn money? ...
2
votes
1answer
245 views

What does “selling traffic” mean?

I've been told that a marketing team want to "sell the traffic" of a website rather than sell adverts on the site. A Google wasn't very successful as to what this means. I thought perhaps it just ...
0
votes
1answer
31 views

For Facebook advertising, should I spend money on ads or promoting posts? [closed]

I am working with a start up that has relatively few (~600) likes for their Facebook page. The end goal is to get people using the startup's site regularly. I realize a potent way to get people to ...
1
vote
1answer
36 views

Does it matter if I market good-keyword.com or companyname.com?

Let's say I offer a service that I call "Small business booster”. I have purchased the equivalent of smallbusinessbooster.com (and a bunch of synonyms and misspellings). I have also managed to ...
5
votes
4answers
110 views

How to motivate visitors to comment

At first I must apologize, because I am not sure if this question is valid for webmasters topic. I deal with the problem as being webmaster, however, i think this question is more related with ...
2
votes
1answer
1k views

So I just got a Pottery Barn email that required I call the store to be removed [closed]

About a year ago, I bought a Pottery Barn Kids gift for my nephew's baby shower and last night, I got a marketing email in my box. I hadn't seen this technique before. As far as I know, it doesn't ...
1
vote
1answer
64 views

View the campaign terms for only a specific medium In Google Analytics

I'm using the utm_term parameter for links in my email campaigns. I'd like to filter out the parameter from my master profiles. That is, removing utm_term=keyword for visits with utm_medium=email, so ...
1
vote
1answer
71 views

what should I do if I cannot find a person who asks to unsubscribe in my mailing list?

One of our customers asks us to send out marketing mail. We manage their subscriber list in Microsoft Dynamics CRM and use a remote desktop tool to send the mails through their network via the ...
0
votes
2answers
36 views

Google PPC hugely different cost estimates

I am new to Adwords, and have set up my first campaign. With the keyword planning tool, it suggests that for a bidding price of ZAR 0.14 (about USD 0.01) I can get 70 clicks a day for the keywords "...
3
votes
1answer
119 views

Google Universal Analytics - Campaign ID

In the Google Universal Analytics doc, they show a parameter called Campaign ID. The problem is that there is no other information about the use and the interest of this parameter. Indeed, all other ...
2
votes
2answers
755 views

How do yelp and google business collect information about businesses?

Do they work with some governmental sources ? Do they only use the information sent by business owners themselves ? Do they scrap the web to collect these information ? Do they have employees that ...
0
votes
1answer
107 views

Parallax landing pages and the affect on SEO

Are there any unique concerns which need to be addressed to optimize SEO in a parallax scroll landing page? Page will initially load from the bottom and scroll upwards through 5 sections which ...
1
vote
1answer
181 views

What domain structure is best for a forum according to SEO? [duplicate]

I am running a website with PR2. On that site, I'd like to create a forum. For the domain structure I could either use: www.forums.yourdomain.com www.yourdomain.com/forums According to SEO, what ...
2
votes
1answer
128 views

Abandoning high ranking website but using URL for SEO benefits

I have two websites. A pet products (e.g. petsite.com) website and a dog products (e.g. dogsite.com) website. Petsite runs on Prestashop and Dogsite runs on EKMPowershop. All the goods sold on ...
3
votes
1answer
49 views

Attract visitors to a website in it's begining with empty content

I am creating a customer to business website directory for my country, very similar to the way Yelp operates where people and businesses can add their company information. The website will have the ...
1
vote
0answers
105 views

Google Dynamic Remarketing Excessive View Thru Conversions

We run several ecommerce sites that we had previously set up with tag-based remarketing. We created a new dynamic remarketing campaign and only tagged the product page to see how dynamically created ...
2
votes
2answers
796 views

Google AdWords vouchers - can I use several of them?

I have a website for example www.site.com, I got also a Google AdWords account, and I got some vouchers from many of my friends around the world. Now I'm wondering if I can use all these vouchers to ...