3

Talking about plugins and features for web shops, a good idea is to have a feature saying "Based on this product, you might also like these products: list of products".

The "You might also like"-feature is about statistics and correlations telling you that "People who buy this product also tend to buy these products"- products that might not be related at all.

I'll be having a speech on digital marketing, for a potential customer needing assistance on web shop improvement. For that case I'm looking for a shorter term for the above mentioned kind of feature. I believe I once heard a shorter term for it, but I forgot it :(

  • 1
    "related products"? – MrWhite Nov 11 '16 at 20:16
  • No, it's not the same. Related products are based on product groups/types and accessoires that match. The "You might also like"-feature is about statistics and correlations telling you that "People who buy this product also tend to buy these products"- products that might not be related at all. – Berit Larsen Nov 11 '16 at 20:29
  • 1
    "recommended"? – MrWhite Nov 11 '16 at 20:43
  • The marketing terms would be upsell and cross sell widgets. – tonydoe Nov 11 '16 at 20:47
  • The marketing term is cross promotion for any offer that is for another product or up sell for any product that is an add-on or complimentary feature such as a memory up-grade or a car charger or a carrying case. The mechanism is simply a recommendation. What is recommended is up to you and how you set up the feature. – closetnoc Nov 11 '16 at 21:32
4

I believe "recommended" (as in "recommended products") would be a suitable short term for this section/feature. The tool for creating such a feature would seem to be a "recommendation engine" (or "recommendation system").

Reference:
https://stackoverflow.com/questions/1994642/what-do-i-need-in-a-database-for-customers-who-bought-this-item-also-bought

|improve this answer|||||
2

I believe the term as it relates to selling products is called "Cross Selling" as opposed to the technology that allows for suggested similar results of a search which is known as "Incremental Search".

|improve this answer|||||
1

Upsell widget is the term for features like "viewed together" where you encourage a customer to buy a better and more expensive product. Cross sell widget is used for feauters like "ppl who bought this also bought that") where you invite a cusomer to buy related products.

|improve this answer|||||

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.