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on http://example.com/ server response with (response based on Accept-Language header):

HTTP/1.1 301 Found
Location: /en/

on http://example.com/en/ in page <head></head>:

<link rel="alternate" href="http://example.com/" hreflang="x-default" />
<link rel="alternate" href="http://example.com/it/" hreflang="it" />
<link rel="alternate" href="http://example.com/en/" hreflang="en" />
<link rel="alternate" href="http://example.com/es/" hreflang="es" />
<link rel="alternate" href="http://example.com/fr/" hreflang="fr" />
<link rel="alternate" href="http://example.com/ptb/" hreflang="pt" />
<link rel="alternate" href="http://example.com/chs/" hreflang="zh" />
<link rel="alternate" href="http://example.com/de/" hreflang="de" />

Google Search Console (old Web Master Tool) in International Targeting panal tell me:

URLs for your site and alternate URLs in 'x-default' that do not have return tags.
/  -->  http://example.com/en/

URLs for your site and alternate URLs in 'pt' that do not have return tags.
/  -->  http://example.com/ptb/

URLs for your site and alternate URLs in 'it' that do not have return tags.
/  -->  http://example.com/it/

etc. for each language....

what am I doing wrong?

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1 Answer 1

Reset to default
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URLs for your site and alternate URLs in 'x-default' that do not have return tags. / --> http://example.com/en/

This means that http://example.com/en/ doesn't have x-default to http://example.com/

URLs for your site and alternate URLs in 'pt' that do not have return tags. / --> http://example.com/ptb/

http://example.com/ptb/ doesn't point to http://example.com/ with x-default

URLs for your site and alternate URLs in 'it' that do not have return tags. / --> http://example.com/it/

http://example.com/it/ doesn't point to http://example.com/ with x-default

Basically, you need to have absolutely the same hreflang alternate tags all over your website; on every language absolutely the same tags.

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