If you have example.com written in British English and then an HREFLang alternate of example.com/en-gb/, so both pages have exactly the same copy in the same language.

With the correct technical set up with the HREFLang including return links and x-default.

Would this run the risk of being seen as duplicated content?

  • I would tailor some aspects of the GB version from a UX perspective just to offer a unique experience. As far as duplicate content concerns, you'll be fine. HoldOffHunger presents Google's official guidelines, and I agree with him that your approach looks just fine. Aug 10, 2021 at 18:09

1 Answer 1


For Google, you will not have any issues, as long as you are using the hreflang attribute, as you described. Source: Google: Tell Google about localized versions of your page.

Add <link rel="alternate" hreflang="lang_code"... > elements to your page header to tell Google all of the language and region variants of a page. This is useful if you don't have a sitemap or the ability to specify HTTP response headers for your site.

Each variation of the page should include a set of elements in the element, one link for each page variant including itself. The set of links is identical for every version of the page. See the additional guidelines.

Here is the syntax of each link element:

<link rel="alternate" hreflang="lang_code" href="url_of_page" />

The link above provides two other methods, using headers and a sitemap, to accomplish the same objective, but your hreflang approach looks good.


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