Can we use cookies and if so how do we install this? What software could track this kind of conversion scenario?
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Define what PPC is please.– Justin PearceCommented Sep 22, 2011 at 21:00
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It stands for Pay Per Click.– paulmorrissCommented Sep 23, 2011 at 16:16
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1You could set a cookie based on the information that the PPC source gives you and then look for that cookie later. You'll need to give more information on your PPC system to get more detail.– paulmorrissCommented Sep 23, 2011 at 16:17
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1 Answer
You should consider using Google Analytics , although it tracks the sale to last click , it greatly provides ability for multichannel funnel, that you can use to understand sequence of different traffic source yielding ultimate transaction.
