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Questions tagged [ppc]

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

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Google Shopping UPC/GTIN - To specify color or not to specify color in the code

We are a manufacturer of aluminum roof vents which we sell retail on our site, and also sell through large online outlets like Home Depot (not all of our products). We're now selling through Google ...
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29 views

Is SEO and Google AdWords dead when it comes to delivering results for traditional businesses? [closed]

Is SEO and Google AdWords dead when it comes to delivering results for traditional businesses (doctors, lawyers, general contractors, etc.) that get their traffic mostly from people who are searching ...
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17 views

How can I restrict a Google Display Network campaign to certain sites?

I ran a Google Display Network for a couple of week, providing a number of keywords which (to my knowledge) restrict the sites on which (or the users to whom?) the ads are shown, which as is described ...
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1answer
53 views

Is the 'Competition' tab in Keyword Planner relevant for ranking difficulty for that keyword?

What I'm talking about Google says that the Competition tab describes how competitive the paid placement will be. Is it also a good indicator of how difficult it will be to rank for this keyword as ...
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1answer
31 views

Should different sized image ads go into different adgroups with CPA bidding

I have been using CPA bidding on adwords on a display campaign. I used to run two popular sizes 300x250 and 336x280 in the same adgroup. This set up has been working fine. Now I have a requirement to ...
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2answers
167 views

How to create Google AdWord campaigns for a specific movie?

I am trying to create a ppc google-adwords campaign targeting specific movies, e.g. for people searching to buy tickets for Blade Runner 2049 movie. I am constructing keywords using the following ...
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1answer
34 views

How to avoid displaying Google Adwords when searching with special case (such as inurl, site) ?

We are using Google, Which is very expensive now. I want to avoid displaying my Ads when someone search using keyword site:somedomain.com or inurl or some other specific cases like that. What is the ...
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4answers
49 views

If we want to do PPC then is Google Adwords Certification required?

I want to do PPC for my website. Then is Google Adwords Certification required? I have doubt on it. Anyone can do PPC?
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1answer
304 views

AdWords “impression assisted conversions” - must the last click have been on an ad to count?

AdWords has an "Impr. assisted conv." column which you can add to reports. For this metric, does an ad/keyword/etc. get credit as assisting in a conversion due to having been seen by the user ...
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1answer
49 views

What % of users click on Ad position 1 & 2 & 3 in Adword?

I want to get the data on what % of users click on all the Ad position in google adwords ? At least in India it is true that, Most of the Indians compare the price before buying product online. So, ...
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5answers
360 views

Is there any relationship between Adword spending & Google organic SEO position?

I think, there is a relationship between Adword spending & Google organic SEO position. Google might not do it explicitly or in a deliberate way, But there is in my experience. For example, ...
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1answer
171 views

How Can I Audit Kijiji's new PPC system

Kijiji Canada is rolling out a new system for merchant accounts. You create ads, and put a bidding price on them, much like adwords, but it's based only on the words in your title. (Possibly the ...
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1answer
72 views

How to see the full conversion funnel of a customer

I want to be able to query which of my converted customers came from Google AdWords, or other similar paid campaigns, so that I can figure out whether or not my campaigns are successful. Ideally I ...
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1answer
38 views

Adwords ad group quality score

I've heard some Pay Per Click consultants claim that having poor performing keywords in an ad group effects the quality score of other keywords and Google uses a form of quality score for the entire ...
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1answer
293 views

How does dynamic content replacement affect PPC quality score?

I'm looking to write a script that dynamically replaces elements of my page with content related to the keyword that resulted in a PPC click. For example, visiting the landing page after searching on "...
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1answer
46 views

What might be the benefits in regards to pay-per-click (PPC) for sub-folders vs. microsites

I have a client that has a single main site and multiple franchise micro-sites. The micro-sites have most of the functionality that the parent site does but the content is restricted to a specific ...
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2answers
37 views

Google PPC hugely different cost estimates

I am new to Adwords, and have set up my first campaign. With the keyword planning tool, it suggests that for a bidding price of ZAR 0.14 (about USD 0.01) I can get 70 clicks a day for the keywords "...
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1answer
73 views

How to do SEO for eCommerce website? [closed]

What are the steps required to generate traffic for eCommerce sites like online shopping sites?
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2answers
2k views

Can I bid on AdWords Keyword Tool with no competition?

I am very new to PPC, and I want to advertise a product. The problem is, the relevant keywords I find are very low traffic (~100/mo) and have no competition at all, and not even CPC estimate, or maybe ...
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1answer
46 views

Referring keywords for internal site search users?

For visitors that used my site's internal search function, where in Google Analytics can I see the Google searches (organic and paid) they landed on my site with?
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5answers
2k views

Why do Blogger pageview stats and AdSense pageviews differ?

I run many blogs for online earnings but my blog in blogger page views: Total Pageviews 90,085 And that same blog page views in Google AdSense Total Pageviews 19,347 are different why? they reduced ...
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2answers
177 views

Small AdWords campaigns with low budget

Having a Google AdWords campaign of a daily budget less than 10€ ($13, £8.5), I had these: Setup 1 (1 campaign with 100% budget) x (3 ad groups) x (2 to 3 ads) = 40-60 clicks/day long list of ...
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1answer
59 views

How to prevent invalid clicks from proxies [closed]

What would be the best and cost effective solution to prevent invalid clicks from PPC.
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2answers
126 views

Can I improve my AdWords quality scores with better landing pages?

I noticed that I have some keywords in my AdWords that are totally applicable to my site but the quality score of the keyword is 4 or 5. I'd like to get it up higher by creating custom versions of my ...
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1answer
89 views

'Open in new tab' in PPC & tracking

When a user clicks on an ad but they right click to open in new tab does that cost the advertiser as if the user would of left clicked. I am new to all of this please handle me like that ;)
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2answers
136 views

AdWords test with two different agencies - can I track their results without them being aware of each other

I am currently going through a process of testing two AdWords PPC providers at the same time from two separate AdWords accounts. However they will require access to my GA account for linking and ...
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1answer
1k views

Adwords traffic shows as 'not set' in Google Analytics

In Google Analytics if I go to Traffic sources > Search > Paid all I get is "not set". Instead of the usual list of keywords that people have used to find the ad, this makes it really difficult to ...
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1answer
2k views

Adwords traffic showing up in Analytics as organic traffic, not paid?

I've got Adsense ads running driving PPC traffic to my site. When I go into Google Analytics under the tab Traffic Sources > Search > Organic, I get all the search terms people have come through for. ...
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2answers
138 views

How to determine the amount to spend per phrase on Adwords research?

My company would like to start a PPC advertising campaign. Whilst I understand the concept and how to set everything up from a technical point of view, this is something I've never done before. ...
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4answers
267 views

Adwords: Is there a drawback to setting a really high max CPC to learn what works faster?

I'm toying with increasing my max CPC really high on all my keywords so ensure my ad gets shown in the top spot on page one in order to draw more clicks. I think this will be a good way to quickly ...
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1answer
58 views

On an e-commerce site, how do you attribute a sale to PPC if a visitor comes from PPC but then returns to buy through another medium?

Can we use cookies and if so how do we install this? What software could track this kind of conversion scenario?
2
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1answer
377 views

How to Figure AdSense PPC with AdWords CPC of $0.05

Often when I am using the Adwords Keyword tool I find keywords with a CPC of $0.05... I mean VERY often. Is this like base level when it comes to PPC or is this a possible error? For example, with a ...
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2answers
4k views

How can I prevent invalid clicks on my AdWords campaigns?

I was wondering if there is anyway you can block or exclude people from submitting multiple fake ip's online . For example I have a google pay-per-click campaign set up on adwords. I downloaded a ...
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2answers
144 views

Tracking PPC and website stats

What are some of best tracking software packages available for PPC and a website?
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2answers
256 views

Narrowing down my large keyword list for new PPC campaign

If I have a list of 100 keywords that are candidates for a PPC campaign (my list is actually 1000+). What is the best approach to narrowing this down to the top 5-10 keywords I should start with? I'...
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1answer
126 views

How do you value keywords across SEO and SEM?

For example the cost of a keyword in Google PPC system does not equal it's value, just how much people are willing to pay for it. Really not sure if the question makes sense, so please feel free to ...
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1answer
114 views

How can we determine how much to spend on advertising our site?

We're considering pay-per-click advertising to bring traffic to our website. How should we go about determining how much to budget? Any other considerations we should be aware of?