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Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
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How can we determine how much to spend on advertising our site?
We're considering pay-per-click advertising to bring traffic to our website. How should we go about determining how much to budget? Any other considerations we should be aware of?